Major League Audience in United States
Major League has an estimated audience of 850,578 people in United States. 53.2% are female, 46.8% are male, average age 41.3. Top brand affinities: Dog breed, Personality, Nia Jax, Nationality, Cryptic crossword.
Top brand affinities include Dog breed, Personality, Nia Jax, with strongest over-indexing on Dog breed (3.56× the country average). Demographically, the Major League audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Design Affinity.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Major League fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 41.3 |
| Estimated audience size | 850,578 |
Audience persona
The typical Major League fan in United States is balanced, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.56× | Pets & Animals |
| Personality | 13.46× | Business & Career |
| Nia Jax | 17.04× | Sports |
| Nationality | 3.58× | Politics & Society |
| Cryptic crossword | 22.55× | Technology & Electronics |
| Meals on Wheels | 8.26× | Food & Beverages |
| JDM Cars | 9.06× | Cars & Mobility |
| Home construction | 1.55× | Home & Garden |
| Redemption (theology) | 8.97× | Politics & Society |
| Stamp collecting | 4.1× | Home & Garden |
| The Halal Guys | 5.37× | Food & Beverages |
| Corona (band) | 4.48× | Music & Radio |
| Monogram | 2.48× | Home & Garden |
| Valhalla Rising (film) | 17.81× | Movies & TV |
| Google Photos | 1.5× | Technology & Electronics |
| Goop | 3.22× | Internet & Social Media |
| Kodiak, Alaska | 4.78× | Travel & Leisure |
| Regional styles of Mexican music | 1.61× | Music & Radio |
| Home staging | 2.94× | Home & Garden |
| Gofobo | 14.37× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.4 |
| Design Affinity | PREMIUM | 1.39 |
| Indulgence | JOY | 1.37 |
| Early Adopter Mentality | POWER | 1.28 |
| Quality Awareness | PREMIUM | 1.24 |
| LGBTQ+ Identity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.1% |
| Canada | 5.2% |
| Brazil | 3.5% |
See Major League audiences in other countries
More EDM audiences in United States
- Sharks (9,848,677)
- Shaquille O’Neal (3,529,263)
- Gloria Estefan (2,411,311)
- DJ Khaled (2,148,169)
- Enigma (2,000,679)
How to read this data
Audience size is the estimated number of people in United States who actively search for Major League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.