Rascasse Audience Intelligence

Major League Audience in United States

A data profile of the people who buy, follow and care about Major League in United States — modelled from more than twelve digital signal sources. Major League has an estimated audience of 1,673,512 people in United States.

#9among EDM in United States#3173among Person in United States#1924in Music & Radio

The average Major League fan in United States is 33.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Ohio.

Top brand affinities include Sex and the City, Forest Whitaker, BoJack Horseman, with strongest over-indexing on Sex and the City (27.78× the country average).

Demographically, the Major League audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Major League fan in United States is balanced, around 33.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Sex and the City.

Category: Music & Radio · Type: Person · Subtype: EDM

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Major League profile in United States.

Audience size
1.7M
in United States
Gender
53.0%♀
47.0% male
Age
33.9
average years
Country rank
#16351
Person in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Major League fans

53.0% are female, 47.0% are male, average age 33.9.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Major League audience in United States
MetricValue
Female53.0%
Male47.0%
Average age33.9
Estimated audience size1,673,512
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Major League audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3916%
40-4915%
50+13%
Fig. 04

Worldwide distribution

77.0%

of the worldwide Major League audience comes from United States.

Worldwide audience distribution share by country for Major League
CountryShare
United States77.0%
Canada5.2%
Japan2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Major League audience in United States is strongest.

Fig. 05

Top regions by affinity

Major League fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~70K2.21×
02Ohio~100K1.75×
03Iowa~20K1.43×
04Nebraska~10K1.42×
05South Dakota~6K1.34×
06Missouri~40K1.31×
07Kansas~20K1.30×
08Montana~7K1.25×
09Pennsylvania~80K1.23×
10North Dakota~5K1.23×
11West Virginia~10K1.16×
12Oklahoma~30K1.10×
13Indiana~40K1.08×
14Kentucky~30K1.07×
15Minnesota~30K1.02×
16Illinois~70K1.01×
17Arkansas~20K1.00×
18Massachusetts~40K0.99×
19Arizona~40K0.98×
20New Mexico~10K0.98×
21Idaho~10K0.96×
22New Hampshire~8K0.96×
23Tennessee~40K0.95×
24Maine~7K0.94×
25Delaware~5K0.93×
26Vermont~3K0.93×
27Colorado~30K0.92×
28Michigan~50K0.91×
29Alabama~30K0.91×
30Washington~40K0.90×
31Rhode Island~6K0.90×
32South Carolina~30K0.88×
33Mississippi~10K0.88×
34Louisiana~20K0.86×
35Connecticut~20K0.86×
36New Jersey~40K0.85×
37Hawaii~8K0.85×
38Alaska~4K0.85×
39North Carolina~50K0.83×
40Nevada~20K0.83×
41Oregon~20K0.82×
42Texas~100K0.76×
43Virginia~40K0.75×
44New York~80K0.74×
45Utah~10K0.72×
46Florida~100K0.71×
47Maryland~30K0.71×
48Georgia~40K0.69×
49California~200K0.68×
50Washington, District of Columbia~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Major League, United States
0.65×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Major League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Major League audience
#·InterestCategoryAffinity×
01Forest WhitakerMovies & TV56.39×
02BoJack HorsemanMovies & TV49.91×
03Devious MaidsMovies & TV47.36×
04Don CheadleMovies & TV36.98×
05Ugly BettyMovies & TV36.89×
06Wilmer ValderramaMovies & TV35.93×
07Terrence HowardMovies & TV28.89×
08Sex and the CityMovies & TV27.78×
09Laurence FishburneMovies & TV27.00×
10America FerreraMovies & TV25.63×
11Bob's BurgersMovies & TV25.59×
12WaterworldMovies & TV25.12×
13Gilmore GirlsMovies & TV23.49×
14Christopher WalkenMovies & TV21.67×
15Queen LatifahMusic & Radio20.75×
16Patricia ArquetteMovies & TV20.41×
17Black Mirror (TV series)Movies & TV20.00×
18Jonah HillMovies & TV17.97×
19Black Panther (film)Movies & TV16.94×
20Diane KeatonMovies & TV12.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Major League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Major League audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.66×
Quality AwarenessPREMIUM1.60×
IndulgenceJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Major League audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
DIY MentalityTHRILL0.80×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Major League have in United States?

Major League has an estimated audience of 1,673,512 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Major League fans?

53.0% of Major League fans are female, 47.0% are male, with an average age of 33.9 years.

03

Which brands do Major League fans like most?

Major League fans show strongest brand affinity for Sex and the City (27.78×), Forest Whitaker (56.39×), and BoJack Horseman (49.91×) over the country average.

04

Where do Major League fans live in United States?

Major League fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Ohio (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Major League fans also like?

Beyond Major League itself, the audience over-indexes on Forest Whitaker (56.39×), BoJack Horseman (49.91×), Diane Keaton (12.97×), and Bob's Burgers (25.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More EDM audiences in United States

See Major League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Major League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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