Major League Audience in United States
Major League has an estimated audience of 850,578 people in United States. 53.2% are female, 46.8% are male, average age 41.3. Top brand affinities: Diane Keaton, Sex and the City, Terrence Howard, BoJack Horseman, Autism Awareness.
Top brand affinities include Diane Keaton, Sex and the City, Terrence Howard, with strongest over-indexing on Diane Keaton (22.55× the country average). Demographically, the Major League audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Design Affinity.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Major League fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 41.3 |
| Estimated audience size | 850,578 |
Audience persona
The typical Major League fan in United States is balanced, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Diane Keaton.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diane Keaton | 22.55× | Movies & TV |
| Sex and the City | 20.25× | Movies & TV |
| Terrence Howard | 48.02× | Movies & TV |
| BoJack Horseman | 35.27× | Movies & TV |
| Autism Awareness | 15.14× | Health |
| Ben Stiller | 21.34× | Movies & TV |
| Diabetes mellitus awareness | 9.98× | Health |
| America Ferrera | 27.96× | Movies & TV |
| Christopher Walken | 20.71× | Movies & TV |
| Ugly Betty | 36.16× | Movies & TV |
| Devious Maids | 44.41× | Movies & TV |
| Felicity Jones | 26.5× | Movies & TV |
| Black Panther (film) | 17.04× | Movies & TV |
| Kate McKinnon | 23.85× | Movies & TV |
| White Chicks | 18.05× | Movies & TV |
| Microblogging | 10.18× | Technology & Electronics |
| Singer-songwriter | 4.55× | Music & Radio |
| Waterworld | 26.61× | Movies & TV |
| Gilmore Girls | 15.59× | Movies & TV |
| Fuller House (TV series) | 17.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.4 |
| Design Affinity | PREMIUM | 1.39 |
| Indulgence | JOY | 1.37 |
| Early Adopter Mentality | POWER | 1.28 |
| Quality Awareness | PREMIUM | 1.24 |
| LGBTQ+ Identity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.1% |
| Canada | 5.2% |
| Brazil | 3.5% |
See Major League audiences in other countries
More EDM audiences in United States
- Sharks (9,848,677)
- Shaquille O’Neal (3,529,263)
- Gloria Estefan (2,411,311)
- DJ Khaled (2,148,169)
- Enigma (2,000,679)
How to read this data
Audience size is the estimated number of people in United States who actively search for Major League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.