Malcolm Gladwell Audience in United States

Malcolm Gladwell logo

Malcolm Gladwell has an estimated audience of 829,503 people in United States. 51.1% are female, 48.9% are male, average age 45.5. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Jill Scott, UK garage, Stamp collecting, Israel.

The average Malcolm Gladwell fan in United States is 45.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Jill Scott, UK garage, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Malcolm Gladwell audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person

Demographics of Malcolm Gladwell fans

Demographic split for Malcolm Gladwell audience in United States
MetricValue
Female51.1%
Male48.9%
Average age45.5
Estimated audience size829,503

Audience persona

The typical Malcolm Gladwell fan in United States is balanced, around 45.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Malcolm Gladwell in United States
RegionReachAffinity
California120,0271.32×
New York73,6021.59×
Texas60,8900.85×
Florida43,2960.77×
Pennsylvania32,2271.15×
Illinois31,9371.16×
Massachusetts28,9211.77×
Washington26,1991.57×
New Jersey24,2581.15×
Georgia23,7830.93×
Virginia23,6891.17×
North Carolina23,4260.94×
Ohio22,5070.88×
Colorado18,9511.45×
Michigan18,1250.84×
Maryland16,3331.15×
Tennessee15,8510.95×
Oregon15,1351.59×
Minnesota13,6961.15×
Arizona13,2620.78×
Indiana12,1620.8×
Connecticut11,2851.36×
Missouri11,2140.84×
Wisconsin10,9170.87×
Utah9,9401.34×
South Carolina8,3250.67×
Kentucky7,3540.71×
Nevada7,0580.88×
Alabama6,5500.57×
Louisiana6,3920.6×
Oklahoma6,3130.69×
Kansas5,4820.84×
Iowa5,3540.78×
Washington, District of Columbia5,3142.13×
Arkansas4,5800.67×
Idaho3,9700.95×
Maine3,6991.24×
New Hampshire3,6571.12×
Nebraska3,2610.78×
New Mexico3,2100.77×
Hawaii3,0280.85×
Montana2,9301.27×
Rhode Island2,7991.06×
Mississippi2,7460.4×
Vermont2,2761.56×
West Virginia1,9570.51×
Delaware1,8290.8×
Alaska1,5150.85×
South Dakota1,3040.68×
Wyoming8910.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malcolm Gladwell audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Jill Scott17.34×Music & Radio
UK garage13.13×Music & Radio
Stamp collecting9.63×Home & Garden
Israel3.69×Travel & Leisure
Elsword20×Games
Mount Kilimanjaro20×Travel & Leisure
Isometric exercise8.58×Sports
Home staging4.93×Home & Garden
Alaska1.56×Travel & Leisure
Laneige4.36×Beauty & Wellness
Business English4.55×Business & Career
Necktie4.01×Fashion & Accessoires
Jeep Wagoneer4×Cars & Mobility
Dois Irmãos105.13×
La Opinión4.62×News
Kasik7.77×Travel & Leisure
Strategic human resource planning5.79×Business & Career
Jesse Plemons2.12×Movies & TV
Jeep Grand Cherokee (WJ)3.7×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malcolm Gladwell audience
TraitClusterScore
LGBTQ+ IdentityOPEN2
Career OrientationPOWER1.95
Early Adopter MentalityPOWER1.84
MindfulnessBALANCE1.78
SustainabilityBALANCE1.66
SpiritualityBALANCE1.64

Worldwide distribution

Worldwide audience distribution share by country for Malcolm Gladwell
CountryShare
United States63.1%
Canada9.4%
United Kingdom6.9%

See Malcolm Gladwell audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Malcolm Gladwell have in United States?

Malcolm Gladwell has an estimated audience of 829,503 people in United States, concentrated in California and New York.

What is the gender split and age of Malcolm Gladwell fans?

51.1% of Malcolm Gladwell fans are female, 48.9% are male, with an average age of 45.5 years.

Which brands do Malcolm Gladwell fans like most?

Malcolm Gladwell fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Jill Scott (17.34×), and UK garage (13.13×) over the country average.

Where do Malcolm Gladwell fans live in United States?

Malcolm Gladwell fans in United States are most concentrated in California (reach 120,027), New York (reach 73,602), and Texas (reach 60,890). These three regions account for the largest share of the active audience.

What other brands do Malcolm Gladwell fans also like?

Beyond Malcolm Gladwell itself, the audience over-indexes on Jill Scott (17.34×), UK garage (13.13×), Stamp collecting (9.63×), and Israel (3.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malcolm Gladwell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.