Rascasse Audience Intelligence

Malcolm Gladwell Audience in United States

A data profile of the people who buy, follow and care about Malcolm Gladwell in United States — modelled from more than twelve digital signal sources. Malcolm Gladwell has an estimated audience of 775,297 people in United States.

#6504among Person in United States#1775in Business & Career

The average Malcolm Gladwell fan in United States is 45.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Peter Thiel, City Bank, Employment website, with strongest over-indexing on Peter Thiel (21.88× the country average).

Demographically, the Malcolm Gladwell audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malcolm Gladwell fan in United States is balanced, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Peter Thiel.

Category: Business & Career · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malcolm Gladwell profile in United States.

Audience size
775K
in United States
Gender
51.1%♀
48.9% male
Age
45.5
average years
Country rank
#28029
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malcolm Gladwell fans

51.1% are female, 48.9% are male, average age 45.5.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Malcolm Gladwell audience in United States
MetricValue
Female51.1%
Male48.9%
Average age45.5
Estimated audience size775,297
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Malcolm Gladwell audience in United States
Age bracketShare%
16-199%
20-2911%
30-3919%
40-4928%
50+33%
Fig. 04

Worldwide distribution

62.3%

of the worldwide Malcolm Gladwell audience comes from United States.

Worldwide audience distribution share by country for Malcolm Gladwell
CountryShare
United States62.3%
Canada9.3%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malcolm Gladwell audience in United States is strongest.

Fig. 05

Top regions by affinity

Malcolm Gladwell fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.09×
02Massachusetts~30K1.68×
03New York~70K1.55×
04Vermont~2K1.48×
05Oregon~10K1.47×
06Washington~20K1.43×
07Colorado~20K1.37×
08Utah~10K1.35×
09Connecticut~10K1.31×
10Montana~3K1.25×
11California~100K1.22×
12Maine~4K1.21×
13Pennsylvania~30K1.15×
14Maryland~20K1.15×
15New Hampshire~4K1.15×
16Virginia~20K1.12×
17Minnesota~10K1.12×
18New Jersey~20K1.09×
19Rhode Island~3K1.09×
20Illinois~30K1.08×
21Idaho~4K1.01×
22Alaska~2K0.97×
23Tennessee~20K0.92×
24North Carolina~20K0.90×
25Missouri~10K0.90×
26Nebraska~4K0.90×
27Ohio~20K0.89×
28Georgia~20K0.88×
29Wisconsin~10K0.88×
30Hawaii~3K0.88×
31Kansas~6K0.86×
32Delaware~2K0.86×
33Iowa~6K0.84×
34Michigan~20K0.83×
35Arizona~10K0.83×
36Nevada~7K0.82×
37Texas~60K0.81×
38Indiana~10K0.81×
39New Mexico~3K0.81×
40South Dakota~2K0.80×
41Florida~40K0.75×
42Kentucky~8K0.74×
43Arkansas~5K0.74×
44North Dakota~1K0.73×
45Oklahoma~7K0.71×
46South Carolina~9K0.70×
47Alabama~8K0.67×
48Louisiana~7K0.67×
49West Virginia~3K0.66×
50Mississippi~4K0.56×
Fig. 06

Affinity by region

Affinity by region — Malcolm Gladwell, United States
0.56×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malcolm Gladwell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malcolm Gladwell audience
#·InterestCategoryAffinity×
01KartellHome & Garden49.65×
02AngelListBusiness & Career26.62×
03Peter ThielBusiness & Career21.88×
04Vera FarmigaMovies & TV20.00×
05Roche BoboisHome & Garden20.00×
06University of TorontoBusiness & Career18.30×
07Massive open online courseBusiness & Career15.47×
08Zach GalifianakisMovies & TV13.89×
09City BankBusiness & Career9.40×
10Alison BrieMovies & TV9.33×
11Employment websiteBusiness & Career8.82×
12Jennifer Love HewittMovies & TV8.13×
13Sustainable energyHome & Garden6.66×
14LinkedInInternet & Social Media6.30×
15Renewable energyBusiness & Career4.86×
16Career developmentBusiness & Career4.53×
17InnovationBusiness & Career4.43×
18AirbnbTravel & Leisure2.82×
19Trader Joe'sShopping2.54×
20PodcastMusic & Radio2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malcolm Gladwell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malcolm Gladwell audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.35×
Career OrientationPOWER2.34×
SpiritualityBALANCE1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malcolm Gladwell audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
ExtroversionTHRILL0.83×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malcolm Gladwell have in United States?

Malcolm Gladwell has an estimated audience of 775,297 people in United States, concentrated in California and New York.

02

What is the gender split and age of Malcolm Gladwell fans?

51.1% of Malcolm Gladwell fans are female, 48.9% are male, with an average age of 45.5 years.

03

Which brands do Malcolm Gladwell fans like most?

Malcolm Gladwell fans show strongest brand affinity for Peter Thiel (21.88×), City Bank (9.4×), and Employment website (8.82×) over the country average.

04

Where do Malcolm Gladwell fans live in United States?

Malcolm Gladwell fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Malcolm Gladwell fans also like?

Beyond Malcolm Gladwell itself, the audience over-indexes on City Bank (9.4×), Employment website (8.82×), Vera Farmiga (20×), and Sustainable energy (6.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Malcolm Gladwell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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