Rascasse Audience Intelligence

University of Toronto Audience in United States

A data profile of the people who buy, follow and care about University of Toronto in United States — modelled from more than twelve digital signal sources. University of Toronto has an estimated audience of 1,522,238 people in United States.

#87among University in United States#1456among POI in United States#1231in Business & Career

The average University of Toronto fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include RMC (France), Psychology, Movies, with strongest over-indexing on RMC (France) (116.86× the country average).

Demographically, the University of Toronto audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Toronto fan in United States is more male, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for RMC (France).

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Toronto profile in United States.

Audience size
1.5M
in United States
Gender
39.7%♀
60.3% male
Age
40.9
average years
Country rank
#17566
POI in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Toronto fans

39.7% are female, 60.3% are male, average age 40.9.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for University of Toronto audience in United States
MetricValue
Female39.7%
Male60.3%
Average age40.9
Estimated audience size1,522,238
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the University of Toronto audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4923%
50+22%
Fig. 04

Worldwide distribution

20.8%

of the worldwide University of Toronto audience comes from United States.

Worldwide audience distribution share by country for University of Toronto
CountryShare
United States20.8%
China18.6%
Canada11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Toronto audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Toronto fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.69×
02Massachusetts~70K2.39×
03New York~200K1.89×
04Vermont~5K1.86×
05Connecticut~30K1.66×
06California~300K1.50×
07New Jersey~60K1.49×
08Washington~50K1.48×
09Maine~8K1.44×
10Maryland~40K1.42×
11Virginia~50K1.39×
12New Hampshire~8K1.32×
13Rhode Island~6K1.30×
14Michigan~50K1.27×
15Illinois~60K1.25×
16Pennsylvania~60K1.15×
17Oregon~20K1.13×
18Minnesota~20K1.09×
19Hawaii~7K1.07×
20Texas~100K0.97×
21Delaware~4K0.92×
22North Carolina~40K0.90×
23Colorado~20K0.90×
24Georgia~40K0.87×
25Wisconsin~20K0.87×
26Ohio~40K0.86×
27Indiana~20K0.86×
28Alaska~3K0.82×
29Florida~80K0.81×
30Nevada~10K0.77×
31Montana~3K0.77×
32North Dakota~2K0.77×
33South Dakota~3K0.75×
34Arizona~20K0.73×
35Tennessee~20K0.73×
36Missouri~20K0.73×
37Utah~10K0.73×
38Kansas~9K0.72×
39Iowa~9K0.69×
40New Mexico~5K0.69×
41West Virginia~5K0.69×
42Kentucky~10K0.68×
43South Carolina~20K0.67×
44Louisiana~10K0.67×
45Nebraska~5K0.67×
46Idaho~5K0.67×
47Arkansas~8K0.65×
48Oklahoma~10K0.61×
49Mississippi~8K0.60×
50Alabama~10K0.58×
Fig. 06

Affinity by region

Affinity by region — University of Toronto, United States
0.58×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Toronto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Toronto audience
#·InterestCategoryAffinity×
01RMC (France)Music & Radio116.86×
02Free University of BerlinBusiness & Career55.06×
03Malcolm GladwellBusiness & Career18.30×
04McGill UniversityBusiness & Career16.68×
05Matt Walsh (comedian)Movies & TV11.88×
06University of California, Los AngelesBusiness & Career6.30×
07Gina CaranoMovies & TV6.26×
08PsychologyBusiness & Career3.11×
09Web browserTechnology & Electronics2.93×
10PodcastMusic & Radio1.71×
11PeacemakerMovies & TV1.71×
12PoliticsPolitics & Society1.70×
13HistoryLiterature1.68×
14LearningBusiness & Career1.63×
15KnowledgeBusiness & Career1.59×
16BooksLiterature1.56×
17EntrepreneurshipBusiness & Career1.54×
18NBCMovies & TV1.53×
19MoviesMovies & TV1.51×
20Donald TrumpPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Toronto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Toronto audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.75×
PatriotismCONSERVATISM1.53×
Early Adopter MentalityPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Toronto audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.86×
Luxury OrientationPREMIUM0.88×
IndulgenceJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Toronto have in United States?

University of Toronto has an estimated audience of 1,522,238 people in United States, concentrated in California and New York.

02

What is the gender split and age of University of Toronto fans?

39.7% of University of Toronto fans are female, 60.3% are male, with an average age of 40.9 years.

03

Which brands do University of Toronto fans like most?

University of Toronto fans show strongest brand affinity for RMC (France) (116.86×), Psychology (3.11×), and Movies (1.51×) over the country average.

04

Where do University of Toronto fans live in United States?

University of Toronto fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do University of Toronto fans also like?

Beyond University of Toronto itself, the audience over-indexes on Psychology (3.11×), Movies (1.51×), Gina Carano (6.26×), and Matt Walsh (comedian) (11.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Toronto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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