University of Toronto Audience in United States

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University of Toronto has an estimated audience of 1,522,238 people in United States. 39.7% are female, 60.3% are male, average age 40.9. Top regions: California, New York, Texas. Top brand affinities: RMC (France), Psychology, Movies, Matt Walsh (comedian), Fox News Channel.

The average University of Toronto fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include RMC (France), Psychology, Movies, with strongest over-indexing on RMC (France) (116.86× the country average). Demographically, the University of Toronto audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Toronto fans

Demographic split for University of Toronto audience in United States
MetricValue
Female39.7%
Male60.3%
Average age40.9
Estimated audience size1,522,238

Audience persona

The typical University of Toronto fan in United States is more male, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for RMC (France).

Top regions in United States

Top regions ranked by reach for University of Toronto in United States
RegionReachAffinity
California266,3281.59×
New York175,4772.06×
Texas125,9880.96×
Florida85,3800.83×
Massachusetts74,9002.5×
Illinois65,4141.29×
New Jersey62,3371.61×
Pennsylvania61,6831.2×
Virginia54,4691.47×
Michigan53,3021.34×
Washington46,0461.51×
Georgia42,9210.92×
North Carolina40,3220.88×
Ohio40,1580.86×
Maryland39,6251.51×
Connecticut26,8681.76×
Indiana23,7970.86×
Minnesota22,6451.04×
Colorado21,7620.91×
Arizona21,5440.69×
Tennessee20,7010.68×
Oregon19,6201.12×
Wisconsin19,3650.85×
Missouri17,2420.7×
Washington, District of Columbia14,4483.16×
South Carolina13,9310.61×
Nevada11,7530.8×
Kentucky10,9080.57×
Louisiana9,8220.5×
Alabama9,5250.45×
Utah9,1070.67×
Oklahoma8,7140.52×
Iowa7,8300.62×
New Hampshire7,3891.23×
Kansas7,3660.61×
Maine7,1911.32×
Hawaii6,9011.05×
Rhode Island6,6491.37×
Arkansas6,2010.49×
Vermont5,7632.16×
Mississippi4,7150.38×
New Mexico4,1650.55×
Nebraska4,0020.52×
West Virginia3,7010.52×
Idaho3,6290.48×
Delaware3,4530.82×
Montana2,3240.55×
Alaska1,6750.51×
North Dakota1,5630.5×
South Dakota1,5400.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Toronto audience
BrandAffinityCategory
RMC (France)116.86×Music & Radio
Psychology3.11×Business & Career
Movies1.51×Movies & TV
Matt Walsh (comedian)11.88×Movies & TV
Fox News Channel1.68×Movies & TV
Friends1.77×Movies & TV
Malcolm Gladwell18.3×Business & Career
Free University of Berlin55.06×Business & Career
Web browser2.93×Technology & Electronics
University of California, Los Angeles6.3×Business & Career
History1.68×Literature
Politics1.7×Politics & Society
Books1.56×Literature
Learning1.63×Business & Career
McGill University16.68×Business & Career
NBC1.53×Movies & TV
Podcast1.71×Music & Radio
Entrepreneurship1.54×Business & Career
Peacemaker1.71×Movies & TV
Knowledge1.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Toronto audience
TraitClusterScore
Luxury OrientationPREMIUM3.41
Career OrientationPOWER2.03
Family OrientationCONSERVATISM1.92
IndulgenceJOY1.52
TravellingTHRILL1.48
Early Adopter MentalityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for University of Toronto
CountryShare
United States20.9%
China18.7%
Canada11.7%

See University of Toronto audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Toronto have in United States?

University of Toronto has an estimated audience of 1,522,238 people in United States, concentrated in California and New York.

What is the gender split and age of University of Toronto fans?

39.7% of University of Toronto fans are female, 60.3% are male, with an average age of 40.9 years.

Which brands do University of Toronto fans like most?

University of Toronto fans show strongest brand affinity for RMC (France) (116.86×), Psychology (3.11×), and Movies (1.51×) over the country average.

Where do University of Toronto fans live in United States?

University of Toronto fans in United States are most concentrated in California (reach 266,328), New York (reach 175,477), and Texas (reach 125,988). These three regions account for the largest share of the active audience.

What other brands do University of Toronto fans also like?

Beyond University of Toronto itself, the audience over-indexes on Psychology (3.11×), Movies (1.51×), Matt Walsh (comedian) (11.88×), and Fox News Channel (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Toronto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.