Manheim Auctions Audience in United States

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Manheim Auctions has an estimated audience of 364,892 people in United States. 12.1% are female, 87.9% are male, average age 47.8. Top regions: Florida, California, Texas. Top brand affinities: Israel, Eloqua, Hipster, TVNotas, Iyanla Vanzant.

The average Manheim Auctions fan in United States is 47.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Israel, Eloqua, Hipster, with strongest over-indexing on Israel (5.54× the country average). Demographically, the Manheim Auctions audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Manheim Auctions fans

Demographic split for Manheim Auctions audience in United States
MetricValue
Female12.1%
Male87.9%
Average age47.8
Estimated audience size364,892

Audience persona

The typical Manheim Auctions fan in United States is more male, around 47.8 years old, with strong Career Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Manheim Auctions in United States
RegionReachAffinity
Florida54,1472.19×
California49,2621.23×
Texas47,2931.51×
Georgia20,0281.78×
New York19,8570.97×
Illinois17,1331.41×
Pennsylvania16,9941.38×
North Carolina13,8251.26×
Ohio12,6641.13×
Arizona11,6611.57×
Michigan10,3701.09×
New Jersey9,8361.06×
Virginia9,7611.1×
Maryland9,6301.53×
Tennessee8,7571.2×
Missouri8,5641.46×
Massachusetts7,8371.09×
Indiana7,7861.17×
South Carolina6,2041.13×
Louisiana5,6331.2×
Nevada5,4891.56×
Utah5,1531.58×
Washington5,0170.69×
Wisconsin5,0050.91×
Colorado4,9420.86×
Minnesota4,5680.87×
Alabama4,3940.86×
Mississippi3,9761.32×
Kentucky3,9480.86×
Oklahoma3,7440.92×
Oregon3,2280.77×
Nebraska2,7851.52×
Iowa2,4510.82×
Kansas2,2880.8×
Connecticut2,0810.57×
Arkansas2,0050.67×
New Mexico1,5980.87×
Idaho1,4270.78×
New Hampshire1,0640.74×
West Virginia9950.59×
Rhode Island9430.81×
Hawaii8970.57×
Washington, District of Columbia7950.73×
Delaware6490.64×
Maine4880.37×
South Dakota4180.5×
Vermont3980.62×
North Dakota3890.52×
Montana3680.36×
Alaska3380.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manheim Auctions audience
BrandAffinityCategory
Israel5.54×Travel & Leisure
Eloqua126.67×Business & Career
Hipster17.53×Politics & Society
TVNotas15.59×News
Iyanla Vanzant20×Business & Career
Ixtapaluca20×Travel & Leisure
Jonah16.3×
Keith Stanfield7.15×Movies & TV
Life of Pi9.93×Movies & TV
Vocal harmony4.56×Music & Radio
Governor of Michigan7.45×Politics & Society
Elsword16.26×Games
Maimonides15.73×Politics & Society
Hammock camping6.18×Travel & Leisure
Jesse Plemons2.86×Movies & TV
edureka28.96×Business & Career
Grinch3.15×Movies & TV
Isabel Pantoja17.93×Music & Radio
Historic site3.21×Arts & Culture
Hibachi5.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manheim Auctions audience
TraitClusterScore
Career OrientationPOWER1.95
Family OrientationCONSERVATISM1.68
Need for SecurityCONSERVATISM1.54
Risk AppetiteTHRILL1.5
Luxury OrientationPREMIUM1.28
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Manheim Auctions
CountryShare
Australia45.9%
United States39.2%
United Kingdom7.9%

See Manheim Auctions audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Manheim Auctions have in United States?

Manheim Auctions has an estimated audience of 364,892 people in United States, concentrated in Florida and California.

What is the gender split and age of Manheim Auctions fans?

12.1% of Manheim Auctions fans are female, 87.9% are male, with an average age of 47.8 years.

Which brands do Manheim Auctions fans like most?

Manheim Auctions fans show strongest brand affinity for Israel (5.54×), Eloqua (126.67×), and Hipster (17.53×) over the country average.

Where do Manheim Auctions fans live in United States?

Manheim Auctions fans in United States are most concentrated in Florida (reach 54,147), California (reach 49,262), and Texas (reach 47,293). These three regions account for the largest share of the active audience.

What other brands do Manheim Auctions fans also like?

Beyond Manheim Auctions itself, the audience over-indexes on Eloqua (126.67×), Hipster (17.53×), TVNotas (15.59×), and Iyanla Vanzant (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manheim Auctions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.