Marimba Audience in United States
Marimba has an estimated audience of 782,510 people in United States. 43.3% are female, 56.7% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Pollo Campero, Club América, Cruz Azul, Al Nassr FC, Copa del Rey.
The average Marimba fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pollo Campero, Club América, Cruz Azul, with strongest over-indexing on Pollo Campero (29.37× the country average). Demographically, the Marimba audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical instrument
Demographics of Marimba fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 37.5 |
| Estimated audience size | 782,510 |
Audience persona
The typical Marimba fan in United States is more male, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Pollo Campero.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 115,764 | 1.35× |
| Texas | 86,071 | 1.28× |
| Florida | 55,526 | 1.05× |
| New York | 43,783 | 1× |
| Illinois | 25,636 | 0.98× |
| Pennsylvania | 24,933 | 0.95× |
| Georgia | 23,917 | 0.99× |
| Washington | 22,927 | 1.46× |
| North Carolina | 22,702 | 0.96× |
| Ohio | 21,908 | 0.91× |
| Virginia | 19,691 | 1.03× |
| New Jersey | 19,316 | 0.97× |
| Michigan | 17,531 | 0.86× |
| Tennessee | 17,244 | 1.1× |
| Massachusetts | 17,019 | 1.1× |
| Indiana | 15,468 | 1.08× |
| Arizona | 14,744 | 0.92× |
| Oregon | 13,353 | 1.49× |
| Colorado | 13,215 | 1.07× |
| Alabama | 13,049 | 1.19× |
| Maryland | 12,981 | 0.96× |
| Missouri | 12,807 | 1.02× |
| Minnesota | 11,368 | 1.01× |
| South Carolina | 10,708 | 0.91× |
| Kentucky | 10,642 | 1.08× |
| Wisconsin | 10,318 | 0.88× |
| Oklahoma | 9,725 | 1.12× |
| Utah | 9,716 | 1.39× |
| Louisiana | 8,644 | 0.86× |
| Connecticut | 8,370 | 1.07× |
| Arkansas | 6,712 | 1.04× |
| Nevada | 6,434 | 0.85× |
| Kansas | 5,988 | 0.97× |
| Mississippi | 5,984 | 0.93× |
| Iowa | 5,901 | 0.92× |
| Idaho | 4,229 | 1.08× |
| Nebraska | 3,708 | 0.94× |
| New Mexico | 3,649 | 0.93× |
| Hawaii | 3,055 | 0.91× |
| West Virginia | 2,987 | 0.82× |
| New Hampshire | 2,854 | 0.93× |
| Washington, District of Columbia | 2,829 | 1.2× |
| Maine | 2,636 | 0.94× |
| Rhode Island | 2,390 | 0.96× |
| Montana | 1,685 | 0.78× |
| Alaska | 1,622 | 0.97× |
| Delaware | 1,602 | 0.74× |
| South Dakota | 1,339 | 0.74× |
| Vermont | 1,297 | 0.94× |
| North Dakota | 1,262 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pollo Campero | 29.37× | Food & Beverages |
| Club América | 13.92× | Sports |
| Cruz Azul | 14.26× | Sports |
| Al Nassr FC | 20× | Sports |
| Copa del Rey | 28.79× | Sports |
| United States Postal Service | 3.67× | Business & Career |
| Alianza Lima | 29.24× | Sports |
| La Liga | 7.75× | Sports |
| Tigres UANL | 15.36× | Sports |
| Cumbia | 10.27× | Music & Radio |
| Atlético Nacional | 19.62× | Sports |
| Mariachi | 8.35× | Music & Radio |
| Mexico | 2.88× | Travel & Leisure |
| FIFA World Cup | 2.42× | Sports |
| Staples (Canada) | 3.13× | Business & Career |
| Elvis Crespo | 24.24× | Music & Radio |
| Recovery approach | 6.72× | Health |
| Genetics | 2.73× | Kids & Family |
| Non-alcoholic beverage | 4.14× | Food & Beverages |
| Real Madrid C.F. | 2.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.1 |
| Urban Lifestyle | OPEN | 1.78 |
| Patriotism | CONSERVATISM | 1.75 |
| Individualism | JOY | 1.73 |
| Tradition | CONSERVATISM | 1.67 |
| Mindfulness | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| Philippines | 14.7% |
| Mexico | 6.9% |
See Marimba audiences in other countries
More Musical instrument audiences in United States
- Guitar (43,711,768)
- Bass guitar (37,254,626)
- Piano (29,927,112)
- Violin (19,709,585)
- Cello (11,361,218)
Frequently asked questions
How many fans does Marimba have in United States?
Marimba has an estimated audience of 782,510 people in United States, concentrated in California and Texas.
What is the gender split and age of Marimba fans?
43.3% of Marimba fans are female, 56.7% are male, with an average age of 37.5 years.
Which brands do Marimba fans like most?
Marimba fans show strongest brand affinity for Pollo Campero (29.37×), Club América (13.92×), and Cruz Azul (14.26×) over the country average.
Where do Marimba fans live in United States?
Marimba fans in United States are most concentrated in California (reach 115,764), Texas (reach 86,071), and Florida (reach 55,526). These three regions account for the largest share of the active audience.
What other brands do Marimba fans also like?
Beyond Marimba itself, the audience over-indexes on Club América (13.92×), Cruz Azul (14.26×), Al Nassr FC (20×), and Copa del Rey (28.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Marimba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.