Mary Chapin Carpenter Audience in United States

Mary Chapin Carpenter logo

Mary Chapin Carpenter has an estimated audience of 413,547 people in United States. 50.9% are female, 49.1% are male, average age 52.7. Top regions: Texas, California, Florida. Top brand affinities: KiwiCo, Mathcore, Israel, Rosie the Riveter, Scratching post.

The average Mary Chapin Carpenter fan in United States is 52.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include KiwiCo, Mathcore, Israel, with strongest over-indexing on KiwiCo (17.38× the country average). Demographically, the Mary Chapin Carpenter audience skews balanced with an average age of 52.7, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Mary Chapin Carpenter fans

Demographic split for Mary Chapin Carpenter audience in United States
MetricValue
Female50.9%
Male49.1%
Average age52.7
Estimated audience size413,547

Audience persona

The typical Mary Chapin Carpenter fan in United States is balanced, around 52.7 years old, with strong Patriotism tendencies and a notable affinity for KiwiCo.

Top regions in United States

Top regions ranked by reach for Mary Chapin Carpenter in United States
RegionReachAffinity
Texas23,2510.65×
California19,2950.42×
Florida16,1000.58×
Ohio13,3771.05×
North Carolina12,8511.03×
Tennessee12,6101.52×
New York12,4580.54×
Pennsylvania12,3020.88×
Virginia11,7871.17×
Illinois10,4840.76×
Georgia10,1570.8×
Michigan10,1240.94×
Kentucky7,8511.51×
Missouri7,4331.11×
Washington7,4080.89×
Massachusetts7,4000.91×
South Carolina7,3961.19×
Colorado7,0181.08×
Indiana7,0040.93×
Wisconsin6,8661.1×
Alabama6,7871.17×
Minnesota6,7731.14×
Maryland6,3290.89×
Arizona5,8680.69×
New Jersey5,3850.51×
Oklahoma5,3301.16×
Oregon5,2671.11×
Louisiana4,9640.93×
Arkansas4,4691.31×
Iowa4,1011.2×
Connecticut3,8360.92×
Kansas3,6021.11×
Mississippi3,2310.95×
Maine2,7661.87×
Utah2,5450.69×
West Virginia2,4141.25×
Nebraska2,2481.08×
Idaho2,1831.05×
New Hampshire2,1421.31×
New Mexico1,9650.95×
Nevada1,9050.48×
Montana1,5571.36×
South Dakota1,3341.4×
Vermont1,2161.67×
Rhode Island1,1150.85×
Washington, District of Columbia9810.79×
Delaware9740.85×
North Dakota9741.15×
Wyoming7241.18×
Hawaii5360.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mary Chapin Carpenter audience
BrandAffinityCategory
KiwiCo17.38×Kids & Family
Mathcore10.03×Music & Radio
Israel2.34×Travel & Leisure
Rosie the Riveter19×Business & Career
Scratching post10.26×Pets & Animals
Home staging3.93×Home & Garden
Staycation2.39×Home & Garden
Monogram2.71×Home & Garden
On the Border Mexican Grill & Cantina4.82×Food & Beverages
Pillow1.51×Home & Garden
Steampunk2.9×Fashion & Accessoires
charvel guitars17.44×Music & Radio
JDSU1.71×Business & Career
Home Delivery1.74×Food & Beverages
Mukluk15.74×Fashion & Accessoires
Wedgwood7.99×Home & Garden
Necktie2.46×Fashion & Accessoires
Glue logic4.58×Technology & Electronics
James Jamerson12.93×Music & Radio
Nipsey Hussle2.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mary Chapin Carpenter audience
TraitClusterScore
PatriotismCONSERVATISM1.51
TraditionCONSERVATISM1.44
Community OrientationOPEN1.21
IndividualismJOY1.2
SpiritualityBALANCE1.19
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Mary Chapin Carpenter
CountryShare
United States80.0%
United Kingdom5.7%
Canada4.8%

See Mary Chapin Carpenter audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Mary Chapin Carpenter have in United States?

Mary Chapin Carpenter has an estimated audience of 413,547 people in United States, concentrated in Texas and California.

What is the gender split and age of Mary Chapin Carpenter fans?

50.9% of Mary Chapin Carpenter fans are female, 49.1% are male, with an average age of 52.7 years.

Which brands do Mary Chapin Carpenter fans like most?

Mary Chapin Carpenter fans show strongest brand affinity for KiwiCo (17.38×), Mathcore (10.03×), and Israel (2.34×) over the country average.

Where do Mary Chapin Carpenter fans live in United States?

Mary Chapin Carpenter fans in United States are most concentrated in Texas (reach 23,251), California (reach 19,295), and Florida (reach 16,100). These three regions account for the largest share of the active audience.

What other brands do Mary Chapin Carpenter fans also like?

Beyond Mary Chapin Carpenter itself, the audience over-indexes on Mathcore (10.03×), Israel (2.34×), Rosie the Riveter (19×), and Scratching post (10.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mary Chapin Carpenter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.