A data profile of the people who buy, follow and care about ¡MAYDAY! in United States — modelled from more than twelve digital signal sources. ¡MAYDAY! has an estimated audience of 588,657 people in United States.
The average ¡MAYDAY! fan in United States is 27.9 years old, more male, and lives primarily in Florida.
The audience is concentrated in Florida, California, Texas.
Top brand affinities include Tech N9ne, Insane Clown Posse, Yelawolf, with strongest over-indexing on Tech N9ne (116.21× the country average).
Demographically, the ¡MAYDAY! audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical ¡MAYDAY! fan in United States is more male, around 27.9 years old, with strong Patriotism tendencies and a notable affinity for Tech N9ne.
The key figures that characterise the ¡MAYDAY! profile in United States.
28.1% are female, 71.9% are male, average age 27.9.
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 27.9 |
| Estimated audience size | 588,657 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 26% | |
| 30-39 | 14% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide ¡MAYDAY! audience comes from United States.
| Country | Share |
|---|---|
| United States | 32.5% |
| Poland | 9.0% |
| India | 9.0% |
Where the ¡MAYDAY! audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~10K | 18.25× | |
| 02 | Hawaii | ~2K | 1.29× | |
| 03 | Florida | ~30K | 1.24× | |
| 04 | Mississippi | ~3K | 1.11× | |
| 05 | Oregon | ~4K | 1.06× | |
| 06 | Minnesota | ~5K | 1.05× | |
| 07 | Washington, District of Columbia | ~1K | 1.02× | |
| 08 | Washington | ~7K | 1.01× | |
| 09 | Nebraska | ~1K | 0.88× | |
| 10 | Illinois | ~10K | 0.87× | |
| 11 | Massachusetts | ~6K | 0.86× | |
| 12 | Maine | ~1K | 0.86× | |
| 13 | Alaska | <1K | 0.85× | |
| 14 | Kansas | ~2K | 0.84× | |
| 15 | Montana | <1K | 0.84× | |
| 16 | Nevada | ~3K | 0.83× | |
| 17 | North Dakota | <1K | 0.82× | |
| 18 | South Dakota | <1K | 0.81× | |
| 19 | Iowa | ~2K | 0.80× | |
| 20 | Wisconsin | ~4K | 0.79× | |
| 21 | New Hampshire | ~1K | 0.79× | |
| 22 | Pennsylvania | ~9K | 0.78× | |
| 23 | Colorado | ~4K | 0.77× | |
| 24 | Connecticut | ~3K | 0.77× | |
| 25 | California | ~30K | 0.75× | |
| 26 | Rhode Island | <1K | 0.75× | |
| 27 | Missouri | ~4K | 0.74× | |
| 28 | New Mexico | ~1K | 0.74× | |
| 29 | Idaho | ~1K | 0.73× | |
| 30 | New York | ~10K | 0.72× | |
| 31 | Alabama | ~3K | 0.71× | |
| 32 | Arizona | ~5K | 0.70× | |
| 33 | Delaware | <1K | 0.68× | |
| 34 | Maryland | ~4K | 0.67× | |
| 35 | Oklahoma | ~2K | 0.66× | |
| 36 | Utah | ~2K | 0.66× | |
| 37 | Virginia | ~5K | 0.65× | |
| 38 | Tennessee | ~4K | 0.65× | |
| 39 | West Virginia | <1K | 0.64× | |
| 40 | Michigan | ~5K | 0.63× | |
| 41 | Arkansas | ~2K | 0.63× | |
| 42 | Georgia | ~6K | 0.62× | |
| 43 | Kentucky | ~3K | 0.61× | |
| 44 | North Carolina | ~6K | 0.60× | |
| 45 | Louisiana | ~3K | 0.60× | |
| 46 | South Carolina | ~3K | 0.59× | |
| 47 | Ohio | ~6K | 0.58× | |
| 48 | Indiana | ~4K | 0.58× | |
| 49 | New Jersey | ~5K | 0.57× | |
| 50 | Texas | ~20K | 0.56× |
The strongest cross-interests of the ¡MAYDAY! audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tech N9ne | Music & Radio | 116.21× | ||
| 02 | Yelawolf | Music & Radio | 50.58× | ||
| 03 | Insane Clown Posse | Music & Radio | 48.58× | ||
| 04 | MF Doom | Music & Radio | 24.90× | ||
| 05 | Vanilla Ice | Music & Radio | 24.75× | ||
| 06 | Lil Dicky | Music & Radio | 23.43× | ||
| 07 | Yvonne Strahovski | Movies & TV | 19.19× | ||
| 08 | Lil Peep | Music & Radio | 16.09× | ||
| 09 | Falling in Reverse | Music & Radio | 14.18× | ||
| 10 | Machine Gun Kelly (rapper) | Music & Radio | 13.26× | ||
| 11 | Dax Shepard | Movies & TV | 12.65× | ||
| 12 | Jaden Smith | Movies & TV | 11.81× | ||
| 13 | Katt Williams | Movies & TV | 10.35× | ||
| 14 | Deftones | Music & Radio | 9.58× | ||
| 15 | Percussion instrument | Music & Radio | 6.02× | ||
| 16 | Pokémon | Games | 3.07× | ||
| 17 | Britney Spears | Music & Radio | 2.82× | ||
| 18 | GameStop | Games | 2.81× | ||
| 19 | Pizza Hut | Food & Beverages | 2.57× | ||
| 20 | Subway | Food & Beverages | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.37× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Extroversion | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.55× | |
| DIY Mentality | THRILL | 0.58× | |
| Luxury Orientation | PREMIUM | 0.63× |
¡MAYDAY! has an estimated audience of 588,657 people in United States, concentrated in Florida and California.
28.1% of ¡MAYDAY! fans are female, 71.9% are male, with an average age of 27.9 years.
¡MAYDAY! fans show strongest brand affinity for Tech N9ne (116.21×), Insane Clown Posse (48.58×), and Yelawolf (50.58×) over the country average.
¡MAYDAY! fans in United States are most concentrated in Florida (reach ~30K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond ¡MAYDAY! itself, the audience over-indexes on Insane Clown Posse (48.58×), Yelawolf (50.58×), Vanilla Ice (24.75×), and MF Doom (24.9×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for ¡MAYDAY!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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