McRib Audience in United States
McRib has an estimated audience of 359,785 people in United States. 30.2% are female, 69.8% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, IS (Infinite Stratos), Winemaking, Enfamil, Atkins diet.
The average McRib fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, IS (Infinite Stratos), Winemaking, with strongest over-indexing on Dog breed (1.6× the country average). Demographically, the McRib audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of McRib fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 36.1 |
| Estimated audience size | 359,785 |
Audience persona
The typical McRib fan in United States is more male, around 36.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 46,122 | 1.17× |
| Texas | 40,110 | 1.3× |
| Florida | 25,909 | 1.06× |
| New York | 24,833 | 1.24× |
| Illinois | 15,399 | 1.28× |
| Pennsylvania | 13,260 | 1.09× |
| North Carolina | 12,538 | 1.16× |
| Ohio | 11,650 | 1.05× |
| Georgia | 11,056 | 1× |
| New Jersey | 10,576 | 1.16× |
| Michigan | 10,159 | 1.08× |
| Virginia | 9,517 | 1.09× |
| Indiana | 7,586 | 1.15× |
| Massachusetts | 7,552 | 1.07× |
| Missouri | 7,307 | 1.26× |
| Tennessee | 7,225 | 1× |
| Washington | 7,047 | 0.98× |
| Arizona | 7,042 | 0.96× |
| Maryland | 6,384 | 1.03× |
| Colorado | 5,609 | 0.99× |
| South Carolina | 5,251 | 0.97× |
| Kentucky | 4,949 | 1.1× |
| Wisconsin | 4,509 | 0.83× |
| Minnesota | 4,381 | 0.85× |
| Louisiana | 4,292 | 0.93× |
| Alabama | 4,206 | 0.84× |
| Oregon | 4,006 | 0.97× |
| Connecticut | 3,972 | 1.1× |
| Oklahoma | 3,900 | 0.98× |
| Nevada | 3,882 | 1.12× |
| Kansas | 3,369 | 1.19× |
| Utah | 3,129 | 0.97× |
| Arkansas | 2,987 | 1.01× |
| Iowa | 2,718 | 0.92× |
| Mississippi | 2,698 | 0.91× |
| Nebraska | 2,651 | 1.47× |
| New Mexico | 1,941 | 1.08× |
| Idaho | 1,714 | 0.95× |
| West Virginia | 1,596 | 0.95× |
| Hawaii | 1,335 | 0.86× |
| New Hampshire | 1,182 | 0.83× |
| Washington, District of Columbia | 1,035 | 0.96× |
| Rhode Island | 1,028 | 0.9× |
| Maine | 1,024 | 0.79× |
| Delaware | 771 | 0.78× |
| South Dakota | 715 | 0.86× |
| Montana | 703 | 0.7× |
| North Dakota | 675 | 0.91× |
| Alaska | 567 | 0.74× |
| Vermont | 441 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.6× | Pets & Animals |
| IS (Infinite Stratos) | 2.17× | Literature |
| Winemaking | 2.43× | Food & Beverages |
| Enfamil | 3.18× | Kids & Family |
| Atkins diet | 2.27× | Health |
| nbc chicago | 2.16× | Movies & TV |
| Arnold Palmer | 2.29× | Sports |
| Springfield, Illinois | 3.05× | Travel & Leisure |
| WFTV | 1.61× | Movies & TV |
| Ellen Burstyn | 2.24× | Movies & TV |
| Chili con carne | 1.91× | Food & Beverages |
| Ironmongery | 2.38× | Home & Garden |
| Intraocular lens | 3.54× | Health |
| Lindsey Shaw | 2.23× | Movies & TV |
| Portia de Rossi | 1.61× | Movies & TV |
| Julio Cesar Chavez Jr. | 1.53× | Sports |
| Leprechaun | 2.06× | Literature |
| Temple Grandin | 1.51× | Literature |
| Assassin's Creed: Revelations | 1.94× | Games |
| Assassin's Creed: Brotherhood | 2.11× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.85 |
| Extroversion | THRILL | 1.81 |
| LGBTQ+ Identity | OPEN | 1.77 |
| Urban Lifestyle | OPEN | 1.61 |
| Individualism | JOY | 1.48 |
| Social Media Usage | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.7% |
| Germany | 27.4% |
| Italy | 1.9% |
See McRib audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does McRib have in United States?
McRib has an estimated audience of 359,785 people in United States, concentrated in California and Texas.
What is the gender split and age of McRib fans?
30.2% of McRib fans are female, 69.8% are male, with an average age of 36.1 years.
Which brands do McRib fans like most?
McRib fans show strongest brand affinity for Dog breed (1.6×), IS (Infinite Stratos) (2.17×), and Winemaking (2.43×) over the country average.
Where do McRib fans live in United States?
McRib fans in United States are most concentrated in California (reach 46,122), Texas (reach 40,110), and Florida (reach 25,909). These three regions account for the largest share of the active audience.
What other brands do McRib fans also like?
Beyond McRib itself, the audience over-indexes on IS (Infinite Stratos) (2.17×), Winemaking (2.43×), Enfamil (3.18×), and Atkins diet (2.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for McRib. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.