Merino Audience in United States

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Merino has an estimated audience of 1,527,734 people in United States. 54.8% are female, 45.2% are male, average age 43.7. Top regions: California, Texas, New York. Top brand affinities: Alaska, Natural rubber, Highland games, Necktie, Atkins diet.

The average Merino fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alaska, Natural rubber, Highland games, with strongest over-indexing on Alaska (1.59× the country average). Demographically, the Merino audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Merino fans

Demographic split for Merino audience in United States
MetricValue
Female54.8%
Male45.2%
Average age43.7
Estimated audience size1,527,734

Audience persona

The typical Merino fan in United States is balanced, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Merino in United States
RegionReachAffinity
California191,0421.14×
Texas143,5571.09×
New York107,5051.26×
Florida89,0090.86×
Washington65,9032.15×
Illinois53,1241.04×
Pennsylvania44,9780.87×
North Carolina44,7710.97×
Georgia44,3050.94×
Virginia43,2851.16×
New Jersey41,0021.06×
Ohio40,6670.86×
Colorado40,6451.69×
Massachusetts39,0431.3×
Michigan35,2430.88×
Maryland30,8021.17×
Arizona27,6570.89×
Tennessee25,4630.83×
Indiana23,8510.85×
Minnesota23,3761.07×
Missouri21,2640.86×
Wisconsin20,6450.9×
Oregon20,2941.16×
Connecticut17,8821.17×
Kentucky15,8680.83×
South Carolina14,7560.64×
Alabama14,7550.69×
Louisiana14,1620.72×
Utah13,8281.01×
Oklahoma13,0760.77×
Nevada10,8090.73×
Iowa10,4720.83×
West Virginia10,2541.44×
Kansas10,2510.85×
Arkansas9,9960.79×
Idaho7,5750.99×
Washington, District of Columbia7,3231.59×
Mississippi6,8680.55×
Nebraska6,4240.84×
New Mexico6,0030.78×
Maine5,9471.09×
New Hampshire5,7650.96×
Rhode Island5,1831.07×
Hawaii5,1080.78×
Montana4,6171.09×
South Dakota3,8331.09×
Alaska3,6111.11×
Vermont3,2101.2×
Delaware3,1800.75×
North Dakota2,4210.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Merino audience
BrandAffinityCategory
Alaska1.59×Travel & Leisure
Natural rubber1.68×Cars & Mobility
Highland games4.08×Sports
Necktie1.99×Fashion & Accessoires
Atkins diet1.86×Health
Business English1.82×Business & Career
Sailor1.54×Travel & Leisure
Mariel Hemingway2.95×Fashion & Accessoires
Nasal cavity2.15×Health
Box lacrosse2.22×Sports
Grand Prairie, Texas1.9×Travel & Leisure
Northrop Grumman1.52×Business & Career
Academy Award for Best Production Design3.92×Movies & TV
Igor Stravinsky4.42×Music & Radio
Ipag Business School4.33×Business & Career
Church Community Builder11.69×Technology & Electronics
Celtic punk2.17×Music & Radio
Lebanese cuisine1.52×Food & Beverages
Gemma Ward3.37×Fashion & Accessoires
Al Ahly SC1.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Merino audience
TraitClusterScore
SustainabilityBALANCE2.78
Luxury OrientationPREMIUM2.23
Design AffinityPREMIUM1.96
TravellingTHRILL1.85
Quality AwarenessPREMIUM1.78
Family OrientationCONSERVATISM1.62

Worldwide distribution

Worldwide audience distribution share by country for Merino
CountryShare
United States21.5%
Australia6.8%
United Kingdom6.4%

See Merino audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Merino have in United States?

Merino has an estimated audience of 1,527,734 people in United States, concentrated in California and Texas.

What is the gender split and age of Merino fans?

54.8% of Merino fans are female, 45.2% are male, with an average age of 43.7 years.

Which brands do Merino fans like most?

Merino fans show strongest brand affinity for Alaska (1.59×), Natural rubber (1.68×), and Highland games (4.08×) over the country average.

Where do Merino fans live in United States?

Merino fans in United States are most concentrated in California (reach 191,042), Texas (reach 143,557), and New York (reach 107,505). These three regions account for the largest share of the active audience.

What other brands do Merino fans also like?

Beyond Merino itself, the audience over-indexes on Natural rubber (1.68×), Highland games (4.08×), Necktie (1.99×), and Atkins diet (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Merino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.