Migrant worker Audience in United States

Migrant worker logo

Migrant worker has an estimated audience of 388,795 people in United States. 42.6% are female, 57.4% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Stamp collecting, UK garage, Roaming, Parma.

The average Migrant worker fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Stamp collecting, UK garage, with strongest over-indexing on Natural rubber (17.25× the country average). Demographically, the Migrant worker audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Migrant worker fans

Demographic split for Migrant worker audience in United States
MetricValue
Female42.6%
Male57.4%
Average age38.5
Estimated audience size388,795

Audience persona

The typical Migrant worker fan in United States is more male, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Migrant worker in United States
RegionReachAffinity
California42,3300.99×
Texas39,2601.17×
Florida21,1590.8×
New York19,1670.88×
Georgia10,1530.85×
Washington8,7141.12×
Pennsylvania8,3150.64×
Virginia8,2470.87×
Illinois8,1830.63×
Michigan7,8620.77×
North Carolina7,6410.65×
Ohio7,1790.6×
New Jersey7,1460.72×
Massachusetts6,9150.9×
Maryland5,4700.82×
Wisconsin5,2610.9×
Arizona5,0660.64×
Indiana4,9620.7×
Missouri4,5050.72×
Kentucky4,3450.89×
Oregon4,1090.92×
Minnesota4,0650.73×
Alabama3,8700.71×
Louisiana3,6150.72×
Tennessee3,5260.45×
South Carolina3,1830.54×
Oklahoma3,0020.7×
Colorado2,9370.48×
Connecticut2,5690.66×
Mississippi2,4390.76×
Iowa2,3540.74×
Arkansas2,3480.73×
Kansas2,3250.76×
Nevada2,2820.61×
West Virginia2,1821.2×
Alaska2,0102.42×
Utah1,9760.57×
Idaho1,8600.95×
Hawaii1,7761.06×
Nebraska1,7600.9×
Montana1,7521.62×
South Dakota1,7291.92×
North Dakota1,6842.11×
Delaware1,6741.56×
New Hampshire1,6591.08×
Washington, District of Columbia1,6401.4×
Wyoming1,6292.83×
New Mexico1,6160.83×
Rhode Island1,6021.29×
Maine1,6011.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Migrant worker audience
BrandAffinityCategory
Natural rubber17.25×Cars & Mobility
Stamp collecting4.59×Home & Garden
UK garage3.6×Music & Radio
Roaming8.77×Technology & Electronics
ParmaTravel & Leisure
Isometric exercise3.9×Sports
Solo climbing2.76×Sports
Enfamil2.67×Kids & Family
Eddie George4.08×Sports
edureka11.29×Business & Career
Lebanese cuisine2.01×Food & Beverages
Final Fantasy VII (Famicom)3.65×Games
Gründerzeit4.01×Politics & Society
Canino6.33×Travel & Leisure
Brunello Cucinelli1.77×Fashion & Accessoires
Fat Albert (film)1.93×Movies & TV
Elmira College2.25×Business & Career
Edgars1.89×Shopping
Ludo (board game)2.42×Games
Catania3.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Migrant worker audience
TraitClusterScore
Family OrientationCONSERVATISM6.73
PatriotismCONSERVATISM2.41
SustainabilityBALANCE1.78
Community OrientationOPEN1.78
TraditionCONSERVATISM1.65
SpiritualityBALANCE1.61

Worldwide distribution

Worldwide audience distribution share by country for Migrant worker
CountryShare
United States11.1%
India10.7%
Singapore7.1%

See Migrant worker audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Migrant worker have in United States?

Migrant worker has an estimated audience of 388,795 people in United States, concentrated in California and Texas.

What is the gender split and age of Migrant worker fans?

42.6% of Migrant worker fans are female, 57.4% are male, with an average age of 38.5 years.

Which brands do Migrant worker fans like most?

Migrant worker fans show strongest brand affinity for Natural rubber (17.25×), Stamp collecting (4.59×), and UK garage (3.6×) over the country average.

Where do Migrant worker fans live in United States?

Migrant worker fans in United States are most concentrated in California (reach 42,330), Texas (reach 39,260), and Florida (reach 21,159). These three regions account for the largest share of the active audience.

What other brands do Migrant worker fans also like?

Beyond Migrant worker itself, the audience over-indexes on Stamp collecting (4.59×), UK garage (3.6×), Roaming (8.77×), and Parma (6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Migrant worker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.