Miguel Audience in United States
Miguel has an estimated audience of 1,318,049 people in United States. 61.9% are female, 38.1% are male, average age 31.1. Top brand affinities: Teyana Taylor, Bernie Mac, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter.
Top brand affinities include Teyana Taylor, Bernie Mac, Autism Awareness, with strongest over-indexing on Teyana Taylor (12.41× the country average). Demographically, the Miguel audience skews more female with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Miguel fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 31.1 |
| Estimated audience size | 1,318,049 |
Audience persona
The typical Miguel fan in United States is more female, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Teyana Taylor.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Teyana Taylor | 12.41× | Movies & TV |
| Bernie Mac | 21.31× | Movies & TV |
| Autism Awareness | 9.43× | Health |
| Diabetes mellitus awareness | 6.22× | Health |
| Singer-songwriter | 3.24× | Music & Radio |
| Kia Sportage | 16.78× | Cars & Mobility |
| Ja Rule | 20.02× | Music & Radio |
| Hair Extensions | 4.49× | Beauty & Wellness |
| Microblogging | 6.58× | Technology & Electronics |
| Nipsey Hussle | 15.28× | Music & Radio |
| Toni Braxton | 14.12× | Music & Radio |
| Bryson Tiller | 19.56× | Music & Radio |
| Toyota Supra | 10.39× | Cars & Mobility |
| Nelly | 12.25× | Music & Radio |
| Aaliyah | 11.4× | Music & Radio |
| Master P | 18.34× | Music & Radio |
| T.I. | 11.92× | Music & Radio |
| Marques Houston | 22.25× | Music & Radio |
| Tatyana Ali | 19.04× | Movies & TV |
| Google Maps | 2.35× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.92 |
| Extroversion | THRILL | 1.25 |
| Early Adopter Mentality | POWER | 1.17 |
| Family Orientation | CONSERVATISM | 1.15 |
| Healthy Lifestyle | BALANCE | 1.1 |
| Mindfulness | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.9% |
| Brazil | 17.5% |
| Mexico | 7.7% |
See Miguel audiences in other countries
More R&B audiences in United States
- Rihanna (13,085,119)
- Rhianna (singer) (11,322,235)
- Jennifer Lopez (9,941,566)
- Madison Beer (9,601,709)
- D'Angelo (6,333,089)
How to read this data
Audience size is the estimated number of people in United States who actively search for Miguel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.