Miguel Audience in United States
Miguel has an estimated audience of 1,318,049 people in United States. 61.9% are female, 38.1% are male, average age 31.1. Top brand affinities: Product design, Pro-Ject, Combat sport, Home construction, Japanese domestic market.
Top brand affinities include Product design, Pro-Ject, Combat sport, with strongest over-indexing on Product design (2.45× the country average). Demographically, the Miguel audience skews more female with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Miguel fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 31.1 |
| Estimated audience size | 1,318,049 |
Audience persona
The typical Miguel fan in United States is more female, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.45× | Business & Career |
| Pro-Ject | 4.82× | Music & Radio |
| Combat sport | 1.82× | Sports |
| Home construction | 1.56× | Home & Garden |
| Japanese domestic market | 5.05× | Politics & Society |
| Elsword | 16.78× | Games |
| Harlow | 11.4× | Travel & Leisure |
| UK garage | 4.84× | Music & Radio |
| Mothercare | 2.82× | Kids & Family |
| Litter box | 1.65× | Pets & Animals |
| Alaskan Husky | 12.2× | Pets & Animals |
| Progressive rock | 1.52× | Music & Radio |
| JibJab | 4.01× | Internet & Social Media |
| 3D printing | 1.73× | Technology & Electronics |
| Racing | 1.71× | Cars & Mobility |
| Google Photos | 1.52× | Technology & Electronics |
| Nuts (film) | 3.54× | Movies & TV |
| Mortgage insurance | 2.56× | Business & Career |
| TV Fanatic | 5.94× | Movies & TV |
| Guy Fieri | 2.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.92 |
| Extroversion | THRILL | 1.25 |
| Early Adopter Mentality | POWER | 1.17 |
| Family Orientation | CONSERVATISM | 1.15 |
| Healthy Lifestyle | BALANCE | 1.1 |
| Mindfulness | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.9% |
| Brazil | 17.5% |
| Mexico | 7.7% |
See Miguel audiences in other countries
More R&B audiences in United States
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- Jennifer Lopez (9,941,566)
- Madison Beer (9,601,709)
How to read this data
Audience size is the estimated number of people in United States who actively search for Miguel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.