Monsters of Rock Audience in United States

Monsters of Rock logo

Monsters of Rock has an estimated audience of 467,487 people in United States. 19.3% are female, 80.7% are male, average age 50.4. Top regions: California, Florida, Texas. Top brand affinities: Ozzy Osbourne, Axl Rose, Def Leppard, Scorpions (band), Chester Bennington.

The average Monsters of Rock fan in United States is 50.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Ozzy Osbourne, Axl Rose, Def Leppard, with strongest over-indexing on Ozzy Osbourne (18.08× the country average). Demographically, the Monsters of Rock audience skews more male with an average age of 50.4, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Monsters of Rock fans

Demographic split for Monsters of Rock audience in United States
MetricValue
Female19.3%
Male80.7%
Average age50.4
Estimated audience size467,487

Audience persona

The typical Monsters of Rock fan in United States is more male, around 50.4 years old, with strong Patriotism tendencies and a notable affinity for Ozzy Osbourne.

Top regions in United States

Top regions ranked by reach for Monsters of Rock in United States
RegionReachAffinity
California72,6361.41×
Florida27,9330.88×
Texas24,1570.6×
Pennsylvania17,5411.11×
New York16,5050.63×
Georgia13,0070.9×
Ohio12,7420.88×
Illinois12,1970.78×
Virginia10,8900.96×
Michigan9,6720.79×
North Carolina8,7960.63×
Tennessee8,1780.87×
Washington7,8960.84×
New Jersey7,3500.62×
Indiana6,7070.79×
Massachusetts6,5550.71×
Missouri6,4960.86×
Minnesota6,4820.97×
Wisconsin6,4660.92×
Arizona6,2270.65×
Colorado5,8380.79×
Kentucky5,3980.92×
Oregon4,7050.88×
Maryland4,4790.56×
South Carolina4,2360.6×
Oklahoma3,9180.75×
Nevada3,7230.82×
Connecticut3,4490.74×
Louisiana3,2080.53×
Alabama3,1730.49×
Iowa2,9380.76×
Utah2,7770.66×
Kansas2,7510.75×
Mississippi2,7060.7×
Rhode Island2,6661.79×
Arkansas2,6040.68×
West Virginia2,2341.03×
Alaska2,2292.23×
Hawaii2,1351.06×
New Mexico2,0920.89×
Maine2,0721.24×
Idaho2,0630.88×
North Dakota2,0232.11×
New Hampshire1,9941.08×
Montana1,9431.5×
South Dakota1,9181.77×
Wyoming1,8072.61×
Nebraska1,8020.77×
Vermont1,7482.13×
Washington, District of Columbia1,7241.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monsters of Rock audience
BrandAffinityCategory
Ozzy Osbourne18.08×Music & Radio
Axl Rose23.99×Music & Radio
Def Leppard26.21×Music & Radio
Scorpions (band)18.57×Music & Radio
Chester Bennington21×Music & Radio
Eddie Van Halen22.53×Music & Radio
Nikki Sixx30.85×Music & Radio
Judas Priest31.21×Music & Radio
Thrash metal11.81×Music & Radio
Queensrÿche39.79×Music & Radio
Kurt Cobain10.57×Music & Radio
Whitesnake26.13×Music & Radio
Deftones16.24×Music & Radio
Genesis (band)8.92×Music & Radio
Billy Idol15.17×Music & Radio
Alice Cooper (band)14.71×Music & Radio
MSN3.08×News
Slipknot (band)13.96×Music & Radio
Joan Jett16.64×Music & Radio
The Runaways34.91×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monsters of Rock audience
TraitClusterScore
PatriotismCONSERVATISM2.09
TraditionCONSERVATISM1.75
ExtroversionTHRILL1.43
IndividualismJOY1.36
SpiritualityBALANCE1.27
Need for SecurityCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Monsters of Rock
CountryShare
United States52.1%
United Kingdom8.4%
Colombia8.0%

See Monsters of Rock audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Monsters of Rock have in United States?

Monsters of Rock has an estimated audience of 467,487 people in United States, concentrated in California and Florida.

What is the gender split and age of Monsters of Rock fans?

19.3% of Monsters of Rock fans are female, 80.7% are male, with an average age of 50.4 years.

Which brands do Monsters of Rock fans like most?

Monsters of Rock fans show strongest brand affinity for Ozzy Osbourne (18.08×), Axl Rose (23.99×), and Def Leppard (26.21×) over the country average.

Where do Monsters of Rock fans live in United States?

Monsters of Rock fans in United States are most concentrated in California (reach 72,636), Florida (reach 27,933), and Texas (reach 24,157). These three regions account for the largest share of the active audience.

What other brands do Monsters of Rock fans also like?

Beyond Monsters of Rock itself, the audience over-indexes on Axl Rose (23.99×), Def Leppard (26.21×), Scorpions (band) (18.57×), and Chester Bennington (21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monsters of Rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.