Morality Audience in United States

Morality logo

Morality has an estimated audience of 5,741,371 people in United States. 53.2% are female, 46.8% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Nationality, Urban Outfitters, 3D printing, Winemaking.

The average Morality fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Nationality, Urban Outfitters, with strongest over-indexing on Elsword (18.05× the country average). Demographically, the Morality audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Morality fans

Demographic split for Morality audience in United States
MetricValue
Female53.2%
Male46.8%
Average age41.7
Estimated audience size5,741,371

Audience persona

The typical Morality fan in United States is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Morality in United States
RegionReachAffinity
California807,1391.28×
Texas562,9841.14×
Florida400,0001.03×
New York333,1361.04×
Georgia211,6061.2×
Pennsylvania199,0791.03×
North Carolina194,9071.13×
Illinois188,2100.98×
Ohio168,5300.95×
Virginia158,7131.13×
Michigan147,8370.98×
New Jersey139,4150.95×
Arizona130,4751.11×
Washington129,7891.13×
Tennessee115,4831×
Maryland108,4731.1×
Massachusetts108,1190.96×
Indiana106,3071.01×
Missouri90,7400.98×
South Carolina84,6980.98×
Alabama80,9431.01×
Minnesota79,7160.97×
Colorado79,6470.88×
Louisiana78,9751.07×
Wisconsin74,0210.86×
Kentucky69,9550.97×
Oklahoma69,5081.09×
Oregon68,3901.04×
Connecticut55,2510.96×
Mississippi54,6481.16×
Nevada52,2150.94×
Arkansas48,2691.02×
Utah47,6680.93×
Kansas45,2131×
Iowa42,9230.91×
Hawaii30,9091.25×
Idaho28,5750.99×
New Mexico28,3840.99×
Nebraska26,7500.93×
West Virginia24,5730.92×
Washington, District of Columbia19,7321.14×
Maine18,9190.92×
New Hampshire18,5330.82×
Rhode Island16,1370.88×
Montana14,3640.9×
Delaware14,1730.89×
Alaska13,8831.13×
South Dakota11,7780.89×
North Dakota10,7070.91×
Vermont8,1900.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Morality audience
BrandAffinityCategory
Elsword18.05×Games
Nationality2×Politics & Society
Urban Outfitters1.7×Shopping
3D printing1.63×Technology & Electronics
Winemaking2.11×Food & Beverages
IS (Infinite Stratos)1.61×Literature
Enfamil2.54×Kids & Family
JTV (Indonesia)1.79×
Voltron: Legendary Defender5.21×Movies & TV
Final Fantasy VII (Famicom)4.09×Games
Stucco1.81×Home & Garden
Solo climbing1.94×Sports
Nuts (film)1.6×Movies & TV
Al Ahly SC2.09×Sports
Hebe1.51×Home & Garden
Spinal muscular atrophy2.11×Health
Albany County, New York2.58×Travel & Leisure
EShakti2.38×Shopping
Penn & Teller1.82×Movies & TV
Salman Khan1.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Morality audience
TraitClusterScore
PatriotismCONSERVATISM1.69
IndividualismJOY1.51
SpiritualityBALANCE1.45
Need for SecurityCONSERVATISM1.37
Urban LifestyleOPEN1.26
Career OrientationPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Morality
CountryShare
United States23.3%
Brazil7.1%
Mexico5.1%

See Morality audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Morality have in United States?

Morality has an estimated audience of 5,741,371 people in United States, concentrated in California and Texas.

What is the gender split and age of Morality fans?

53.2% of Morality fans are female, 46.8% are male, with an average age of 41.7 years.

Which brands do Morality fans like most?

Morality fans show strongest brand affinity for Elsword (18.05×), Nationality (2×), and Urban Outfitters (1.7×) over the country average.

Where do Morality fans live in United States?

Morality fans in United States are most concentrated in California (reach 807,139), Texas (reach 562,984), and Florida (reach 400,000). These three regions account for the largest share of the active audience.

What other brands do Morality fans also like?

Beyond Morality itself, the audience over-indexes on Nationality (2×), Urban Outfitters (1.7×), 3D printing (1.63×), and Winemaking (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Morality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.