Mores Audience in United States
Mores has an estimated audience of 581,651 people in United States. 69.3% are female, 30.7% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Bank account, edureka, Cachorro, Layne Staley.
The average Mores fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Bank account, edureka, with strongest over-indexing on Minnesota (2.26× the country average). Demographically, the Mores audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Topic
Demographics of Mores fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 38.3 |
| Estimated audience size | 581,651 |
Audience persona
The typical Mores fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 65,370 | 1.02× |
| Texas | 44,156 | 0.88× |
| New York | 39,287 | 1.21× |
| Florida | 35,839 | 0.91× |
| Pennsylvania | 21,999 | 1.12× |
| North Carolina | 21,318 | 1.22× |
| Georgia | 20,427 | 1.14× |
| Illinois | 19,153 | 0.99× |
| Ohio | 17,129 | 0.96× |
| Virginia | 16,526 | 1.17× |
| New Jersey | 15,049 | 1.02× |
| Michigan | 14,845 | 0.98× |
| Massachusetts | 14,416 | 1.26× |
| Washington | 12,509 | 1.07× |
| Arizona | 11,735 | 0.99× |
| Maryland | 11,615 | 1.16× |
| Indiana | 10,954 | 1.03× |
| Tennessee | 10,891 | 0.93× |
| Missouri | 8,986 | 0.96× |
| Minnesota | 8,386 | 1.01× |
| South Carolina | 8,294 | 0.95× |
| Wisconsin | 8,234 | 0.94× |
| Alabama | 8,184 | 1.01× |
| Colorado | 8,080 | 0.88× |
| Louisiana | 7,117 | 0.95× |
| Oregon | 7,062 | 1.06× |
| Connecticut | 6,942 | 1.19× |
| Kentucky | 6,039 | 0.83× |
| Oklahoma | 6,000 | 0.93× |
| Mississippi | 5,808 | 1.21× |
| Utah | 5,188 | 1× |
| Arkansas | 5,020 | 1.05× |
| Iowa | 4,261 | 0.89× |
| Kansas | 4,189 | 0.91× |
| Nevada | 3,576 | 0.64× |
| Washington, District of Columbia | 3,200 | 1.83× |
| Idaho | 2,932 | 1.01× |
| New Mexico | 2,912 | 1× |
| Maine | 2,370 | 1.14× |
| Nebraska | 2,352 | 0.81× |
| New Hampshire | 2,349 | 1.02× |
| Hawaii | 2,229 | 0.89× |
| West Virginia | 2,203 | 0.81× |
| Rhode Island | 1,907 | 1.03× |
| Vermont | 1,369 | 1.34× |
| Montana | 1,353 | 0.84× |
| Alaska | 1,164 | 0.94× |
| Delaware | 1,062 | 0.66× |
| North Dakota | 921 | 0.77× |
| South Dakota | 834 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.26× | Travel & Leisure |
| Bank account | 1.63× | Business & Career |
| edureka | 17.65× | Business & Career |
| Cachorro | 1.64× | Pets & Animals |
| Layne Staley | 1.73× | Music & Radio |
| Certified diabetes educator | 3.62× | Business & Career |
| Assetto Corsa | 3.01× | Games |
| Solo climbing | 1.63× | Sports |
| Julius Caesar (play) | 1.54× | |
| life is good | 1.51× | Music & Radio |
| Voltron: Legendary Defender | 3.68× | Movies & TV |
| Picnic | 1.56× | Kids & Family |
| Waterford | 1.98× | Travel & Leisure |
| Brunello Cucinelli | 1.67× | Fashion & Accessoires |
| English literature | 1.52× | Literature |
| MeatEater | 1.62× | Movies & TV |
| Cockpit | 2× | Travel & Leisure |
| Temple Grandin | 1.61× | Literature |
| Cockpit | 1.99× | Travel & Leisure |
| Tierra Cali | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.66 |
| Extroversion | THRILL | 1.52 |
| Family Orientation | CONSERVATISM | 1.46 |
| Price Sensitivity | PREMIUM | 1.37 |
| Need for Security | CONSERVATISM | 1.27 |
| Healthy Lifestyle | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.5% |
| Switzerland | 6.8% |
| Austria | 5.1% |
See Mores audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Mores have in United States?
Mores has an estimated audience of 581,651 people in United States, concentrated in California and Texas.
What is the gender split and age of Mores fans?
69.3% of Mores fans are female, 30.7% are male, with an average age of 38.3 years.
Which brands do Mores fans like most?
Mores fans show strongest brand affinity for Minnesota (2.26×), Bank account (1.63×), and edureka (17.65×) over the country average.
Where do Mores fans live in United States?
Mores fans in United States are most concentrated in California (reach 65,370), Texas (reach 44,156), and New York (reach 39,287). These three regions account for the largest share of the active audience.
What other brands do Mores fans also like?
Beyond Mores itself, the audience over-indexes on Bank account (1.63×), edureka (17.65×), Cachorro (1.64×), and Layne Staley (1.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.