Most valuable player Audience in United States

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Most valuable player has an estimated audience of 1,824,854 people in United States. 38.1% are female, 61.9% are male, average age 34.8. Top regions: New York, California, Texas. Top brand affinities: Pro-Ject, Combat sport, Chili con carne, Regional styles of Mexican music, Staycation.

The average Most valuable player fan in United States is 34.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Pro-Ject, Combat sport, Chili con carne, with strongest over-indexing on Pro-Ject (4.75× the country average). Demographically, the Most valuable player audience skews more male with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Most valuable player fans

Demographic split for Most valuable player audience in United States
MetricValue
Female38.1%
Male61.9%
Average age34.8
Estimated audience size1,824,854

Audience persona

The typical Most valuable player fan in United States is more male, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Most valuable player in United States
RegionReachAffinity
New York422,6574.14×
California165,8200.83×
Texas132,0790.84×
Florida106,5270.86×
Michigan64,4671.35×
Ohio57,6171.02×
Georgia53,4180.95×
Virginia52,7471.19×
Pennsylvania52,0340.85×
Illinois50,2970.83×
North Carolina47,0490.86×
New Jersey40,5370.87×
Massachusetts34,6460.96×
Vermont31,1619.73×
Washington30,1080.82×
Maryland28,4550.91×
Arizona27,3330.73×
Tennessee22,2250.61×
South Carolina21,4950.78×
Missouri20,7320.7×
Indiana20,5390.62×
Colorado20,3640.71×
Alabama17,5930.69×
Connecticut17,5700.96×
Oklahoma17,4410.86×
Wisconsin17,2250.63×
Kentucky16,3010.71×
Minnesota16,2490.62×
Louisiana14,9610.64×
Oregon14,7990.71×
West Virginia12,7321.5×
Kansas11,9160.83×
Utah11,3030.69×
Nevada10,9810.62×
Iowa10,5100.7×
Arkansas8,5270.57×
Mississippi8,1570.54×
New Hampshire6,1150.85×
Washington, District of Columbia5,7551.05×
Nebraska5,0660.55×
Idaho4,9280.54×
New Mexico4,6460.51×
Rhode Island4,5010.77×
Hawaii3,9730.51×
Maine3,7670.58×
Delaware3,1940.63×
Montana3,0890.61×
South Dakota2,3170.55×
North Dakota2,2820.61×
Alaska1,8590.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Most valuable player audience
BrandAffinityCategory
Pro-Ject4.75×Music & Radio
Combat sport1.63×Sports
Chili con carne5.95×Food & Beverages
Regional styles of Mexican music1.73×Music & Radio
Staycation2×Home & Garden
Iowa Lottery6.23×Games
Stamp collecting2.74×Home & Garden
Captain America (1990 film)2.56×Movies & TV
Ellen Burstyn5.08×Movies & TV
Noodle (Gorillaz)1.93×Music & Radio
Monogram2×Home & Garden
Graham Greene3.11×Literature
Arrietty7.34×Movies & TV
Quiche6.27×Food & Beverages
Surf kayaking6.89×Sports
Thom Browne4.35×Fashion & Accessoires
Home staging2.39×Home & Garden
Consequence (rapper)2.91×Music & Radio
Elsword7.34×Games
Personalised Gifts1.74×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Most valuable player audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.35
Family OrientationCONSERVATISM1.58
Early Adopter MentalityPOWER1.42
Social Media UsageJOY1.14
Risk AppetiteTHRILL1.14
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Most valuable player
CountryShare
United States48.5%
Philippines4.0%
Poland3.7%

See Most valuable player audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Most valuable player have in United States?

Most valuable player has an estimated audience of 1,824,854 people in United States, concentrated in New York and California.

What is the gender split and age of Most valuable player fans?

38.1% of Most valuable player fans are female, 61.9% are male, with an average age of 34.8 years.

Which brands do Most valuable player fans like most?

Most valuable player fans show strongest brand affinity for Pro-Ject (4.75×), Combat sport (1.63×), and Chili con carne (5.95×) over the country average.

Where do Most valuable player fans live in United States?

Most valuable player fans in United States are most concentrated in New York (reach 422,657), California (reach 165,820), and Texas (reach 132,079). These three regions account for the largest share of the active audience.

What other brands do Most valuable player fans also like?

Beyond Most valuable player itself, the audience over-indexes on Combat sport (1.63×), Chili con carne (5.95×), Regional styles of Mexican music (1.73×), and Staycation (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Most valuable player. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.