Movado Audience in United States

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Movado has an estimated audience of 1,338,964 people in United States. 52.3% are female, 47.7% are male, average age 43.5. Top regions: Florida, California, New York. Top brand affinities: Lulu 黃路梓茵, Cam Ward, Home construction, Mothercare, Iowa River.

The average Movado fan in United States is 43.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Lulu 黃路梓茵, Cam Ward, Home construction, with strongest over-indexing on Lulu 黃路梓茵 (41.64× the country average). Demographically, the Movado audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Movado fans

Demographic split for Movado audience in United States
MetricValue
Female52.3%
Male47.7%
Average age43.5
Estimated audience size1,338,964

Audience persona

The typical Movado fan in United States is balanced, around 43.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Movado in United States
RegionReachAffinity
Florida193,7162.14×
California184,2111.25×
New York166,1882.22×
Texas162,8541.41×
New Jersey82,3322.42×
Illinois77,9771.75×
Pennsylvania53,7351.19×
Georgia52,7531.28×
Massachusetts46,9411.78×
Virginia43,0321.32×
Michigan41,0351.17×
North Carolina40,5311.01×
Maryland34,0971.48×
Ohio33,7460.82×
Arizona28,5131.04×
Tennessee23,7220.88×
Connecticut22,8051.7×
Indiana21,9560.9×
Washington21,5420.8×
Colorado19,4430.92×
South Carolina18,1320.9×
Nevada17,7541.37×
Missouri16,4170.76×
Minnesota15,7590.82×
Louisiana15,0560.87×
Wisconsin14,7410.73×
Alabama14,5400.78×
Kentucky11,5830.69×
Oklahoma9,4050.63×
Oregon8,9710.58×
Mississippi8,4660.77×
Kansas6,9400.66×
New Hampshire6,7871.29×
Rhode Island6,6531.56×
Arkansas6,3400.57×
Iowa6,2820.57×
Washington, District of Columbia5,8821.46×
New Mexico5,4700.81×
Utah5,2130.43×
Delaware4,7841.3×
Maine4,6450.97×
Nebraska4,5520.68×
Hawaii4,0080.7×
West Virginia3,5450.57×
Idaho3,2270.48×
Alaska1,5440.54×
Vermont1,2890.55×
Montana1,2590.34×
North Dakota1,2100.44×
South Dakota1,1150.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Movado audience
BrandAffinityCategory
Lulu 黃路梓茵41.64×Movies & TV
Cam Ward5.01×Sports
Home construction1.86×Home & Garden
Mothercare4.17×Kids & Family
Iowa River31.97×Travel & Leisure
Home equity2.18×Home & Garden
Fakty TVN72.17×Movies & TV
Arco Iris20.38×Music & Radio
Israel2.08×Travel & Leisure
Lindy Hop9.67×Music & Radio
Judge Dredd (film)10.97×Movies & TV
Natural rubber1.81×Cars & Mobility
Countrywide41.38×Home & Garden
Nebraska Cornhuskers6.32×Sports
Kendra Scott2.16×Fashion & Accessoires
Kansas1.62×Travel & Leisure
Women's empowerment2.63×Politics & Society
Box lacrosse5.24×Sports
Sacred Heart Catholic Church (Dubuque, Iowa)6.88×Politics & Society
Isla Holbox13.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Movado audience
TraitClusterScore
Luxury OrientationPREMIUM6.07
IndulgenceJOY1.99
Risk AppetiteTHRILL1.89
Design AffinityPREMIUM1.82
Quality AwarenessPREMIUM1.63
SustainabilityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Movado
CountryShare
United States64.5%
Japan5.1%
India4.8%

See Movado audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Movado have in United States?

Movado has an estimated audience of 1,338,964 people in United States, concentrated in Florida and California.

What is the gender split and age of Movado fans?

52.3% of Movado fans are female, 47.7% are male, with an average age of 43.5 years.

Which brands do Movado fans like most?

Movado fans show strongest brand affinity for Lulu 黃路梓茵 (41.64×), Cam Ward (5.01×), and Home construction (1.86×) over the country average.

Where do Movado fans live in United States?

Movado fans in United States are most concentrated in Florida (reach 193,716), California (reach 184,211), and New York (reach 166,188). These three regions account for the largest share of the active audience.

What other brands do Movado fans also like?

Beyond Movado itself, the audience over-indexes on Cam Ward (5.01×), Home construction (1.86×), Mothercare (4.17×), and Iowa River (31.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Movado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.