New World Audience in United States

New World logo

New World has an estimated audience of 4,096,752 people in United States. 57.7% are female, 42.3% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Pot roast, Voltron: Legendary Defender, Lebanese cuisine, Isabela (province), Final Fantasy VII (Famicom).

The average New World fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pot roast, Voltron: Legendary Defender, Lebanese cuisine, with strongest over-indexing on Pot roast (2.6× the country average). Demographically, the New World audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Record label

Demographics of New World fans

Demographic split for New World audience in United States
MetricValue
Female57.7%
Male42.3%
Average age38.6
Estimated audience size4,096,752

Audience persona

The typical New World fan in United States is more female, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for Pot roast.

Top regions in United States

Top regions ranked by reach for New World in United States
RegionReachAffinity
California456,9051.01×
Texas363,0921.03×
Florida291,0111.05×
New York196,2940.86×
Ohio127,9521.01×
Pennsylvania117,8180.85×
North Carolina115,2600.94×
Illinois114,4450.84×
Washington112,0721.36×
Georgia111,3820.88×
Michigan103,2370.96×
Virginia99,0950.99×
Arizona94,9151.13×
New Jersey87,4050.84×
Indiana78,0141.04×
Tennessee77,7970.95×
Massachusetts74,3820.92×
Missouri72,0761.09×
Colorado64,1330.99×
Oklahoma61,5741.35×
Maryland59,1530.84×
Oregon58,4011.24×
Louisiana58,3631.1×
Kentucky56,7301.1×
Alabama55,5020.97×
Wisconsin53,6970.87×
Minnesota53,6450.91×
South Carolina48,9300.79×
Connecticut39,3330.96×
Utah38,9151.06×
Nevada38,5460.97×
Arkansas35,3621.05×
Kansas34,6531.07×
Iowa31,2840.93×
Mississippi30,0200.89×
Idaho23,2971.13×
West Virginia20,6901.08×
Hawaii19,2101.09×
Nebraska18,0640.88×
New Mexico16,5850.81×
New Hampshire15,7860.98×
Maine15,0911.03×
Vermont13,1191.82×
Washington, District of Columbia12,4661.01×
Montana12,0391.06×
Rhode Island11,1020.85×
North Dakota8,9631.07×
Alaska8,8981.02×
Delaware8,2170.73×
South Dakota7,2930.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New World audience
BrandAffinityCategory
Pot roast2.6×Food & Beverages
Voltron: Legendary Defender4.01×Movies & TV
Lebanese cuisine1.76×Food & Beverages
Isabela (province)2.37×
Final Fantasy VII (Famicom)2.36×Games
Maremmano4.7×Pets & Animals
Hattiesburg, Mississippi1.59×Travel & Leisure
Springfield, Illinois1.7×Travel & Leisure
EShakti1.65×Shopping
The Wallflower (manga)2.65×Literature
Certified diabetes educator1.89×Business & Career
Software widget2.07×Technology & Electronics
Molly Hatchet1.87×Music & Radio
Escape Games2.32×Games
Cachorros1.56×Pets & Animals
Emilio Estefan1.67×Music & Radio
Car Seat Headrest1.93×Music & Radio
Prozis1.52×Shopping
Duranguense1.59×Music & Radio
Guys and Dolls1.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New World audience
TraitClusterScore
Quality AwarenessPREMIUM1.26
SustainabilityBALANCE1.09
IndividualismJOY1.07
Early Adopter MentalityPOWER1.07
TravellingTHRILL1.06
Urban LifestyleOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for New World
CountryShare
United States18.3%
Taiwan5.9%
United Kingdom5.8%

See New World audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does New World have in United States?

New World has an estimated audience of 4,096,752 people in United States, concentrated in California and Texas.

What is the gender split and age of New World fans?

57.7% of New World fans are female, 42.3% are male, with an average age of 38.6 years.

Which brands do New World fans like most?

New World fans show strongest brand affinity for Pot roast (2.6×), Voltron: Legendary Defender (4.01×), and Lebanese cuisine (1.76×) over the country average.

Where do New World fans live in United States?

New World fans in United States are most concentrated in California (reach 456,905), Texas (reach 363,092), and Florida (reach 291,011). These three regions account for the largest share of the active audience.

What other brands do New World fans also like?

Beyond New World itself, the audience over-indexes on Voltron: Legendary Defender (4.01×), Lebanese cuisine (1.76×), Isabela (province) (2.37×), and Final Fantasy VII (Famicom) (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.