Nuevo Laredo Audience in United States
Nuevo Laredo has an estimated audience of 697,959 people in United States. 36.7% are female, 63.3% are male, average age 35.0. Top regions: Texas, California, Georgia. Top brand affinities: Minnesota, Justice, JTV (Indonesia), Toros de Tijuana, Mad About You.
The average Nuevo Laredo fan in United States is 35.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Georgia. Top brand affinities include Minnesota, Justice, JTV (Indonesia), with strongest over-indexing on Minnesota (3.5× the country average). Demographically, the Nuevo Laredo audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Need for Security, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Nuevo Laredo fans
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 35.0 |
| Estimated audience size | 697,959 |
Audience persona
The typical Nuevo Laredo fan in United States is more male, around 35.0 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 491,190 | 8.19× |
| California | 102,003 | 1.33× |
| Georgia | 100,609 | 4.68× |
| Florida | 40,230 | 0.85× |
| Illinois | 31,335 | 1.35× |
| New York | 23,251 | 0.6× |
| North Carolina | 18,384 | 0.88× |
| Virginia | 15,157 | 0.89× |
| Arizona | 14,610 | 1.03× |
| Tennessee | 13,015 | 0.93× |
| Colorado | 12,378 | 1.13× |
| Michigan | 12,235 | 0.67× |
| New Jersey | 11,426 | 0.64× |
| Ohio | 11,323 | 0.53× |
| Oklahoma | 10,872 | 1.4× |
| Washington | 10,613 | 0.76× |
| Indiana | 10,318 | 0.81× |
| Pennsylvania | 9,231 | 0.39× |
| Louisiana | 8,689 | 0.97× |
| Arkansas | 8,364 | 1.45× |
| Missouri | 8,364 | 0.74× |
| Wisconsin | 7,836 | 0.75× |
| Maryland | 7,712 | 0.64× |
| Minnesota | 7,522 | 0.75× |
| South Carolina | 7,417 | 0.71× |
| Nevada | 7,202 | 1.07× |
| Oregon | 6,605 | 0.83× |
| Alabama | 6,412 | 0.66× |
| Kansas | 6,134 | 1.12× |
| Utah | 5,948 | 0.95× |
| New Mexico | 5,528 | 1.58× |
| Massachusetts | 5,492 | 0.4× |
| Kentucky | 5,452 | 0.62× |
| Iowa | 4,831 | 0.84× |
| Mississippi | 4,291 | 0.75× |
| Nebraska | 3,930 | 1.12× |
| Connecticut | 3,488 | 0.5× |
| Washington, District of Columbia | 3,315 | 1.58× |
| Idaho | 2,544 | 0.73× |
| West Virginia | 984 | 0.3× |
| New Hampshire | 892 | 0.32× |
| Hawaii | 868 | 0.29× |
| North Dakota | 864 | 0.6× |
| Rhode Island | 861 | 0.39× |
| South Dakota | 845 | 0.52× |
| Delaware | 841 | 0.44× |
| Wyoming | 836 | 0.81× |
| Montana | 728 | 0.38× |
| Alaska | 687 | 0.46× |
| Maine | 665 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 3.5× | Travel & Leisure |
| Justice | 1.78× | Politics & Society |
| JTV (Indonesia) | 2.53× | |
| Toros de Tijuana | 9.24× | Sports |
| Mad About You | 4.3× | Movies & TV |
| Penn & Teller | 2.75× | Movies & TV |
| Life of Pi | 2.63× | Movies & TV |
| Leverage (TV series) | 1.76× | Movies & TV |
| Stop Bullying | 4.25× | Politics & Society |
| Cultural studies | 3.03× | Business & Career |
| Ext JS | 7.12× | Technology & Electronics |
| Dental hygienist | 1.58× | Health |
| The Boomtown Rats | 12.47× | Music & Radio |
| Cockpit | 1.99× | Travel & Leisure |
| Ixtapaluca | 3.47× | Travel & Leisure |
| Better Off Dead (film) | 2.08× | Movies & TV |
| Ub Iwerks | 5.31× | Literature |
| bumGenius | 8.03× | Kids & Family |
| My Name Is Khan | 5.26× | Movies & TV |
| Caesarea | 3.32× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.26 |
| Urban Lifestyle | OPEN | 1.14 |
| Extroversion | THRILL | 1.1 |
| Risk Appetite | THRILL | 1.09 |
| Price Sensitivity | PREMIUM | 0.94 |
| Social Media Usage | JOY | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 58.0% |
| United States | 34.2% |
| Colombia | 2.3% |
See Nuevo Laredo audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Nuevo Laredo have in United States?
Nuevo Laredo has an estimated audience of 697,959 people in United States, concentrated in Texas and California.
What is the gender split and age of Nuevo Laredo fans?
36.7% of Nuevo Laredo fans are female, 63.3% are male, with an average age of 35.0 years.
Which brands do Nuevo Laredo fans like most?
Nuevo Laredo fans show strongest brand affinity for Minnesota (3.5×), Justice (1.78×), and JTV (Indonesia) (2.53×) over the country average.
Where do Nuevo Laredo fans live in United States?
Nuevo Laredo fans in United States are most concentrated in Texas (reach 491,190), California (reach 102,003), and Georgia (reach 100,609). These three regions account for the largest share of the active audience.
What other brands do Nuevo Laredo fans also like?
Beyond Nuevo Laredo itself, the audience over-indexes on Justice (1.78×), JTV (Indonesia) (2.53×), Toros de Tijuana (9.24×), and Mad About You (4.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nuevo Laredo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.