Oak Brook, Illinois Audience in United States

Oak Brook, Illinois logo

Oak Brook, Illinois has an estimated audience of 333,667 people in United States. 65.6% are female, 34.4% are male, average age 42.3. Top regions: Illinois, Indiana, California. Top brand affinities: Tuscany, Julio Cesar Chavez Jr., JTV (Indonesia), Bus Driver (video game), War on Terror.

The average Oak Brook, Illinois fan in United States is 42.3 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, California. Top brand affinities include Tuscany, Julio Cesar Chavez Jr., JTV (Indonesia), with strongest over-indexing on Tuscany (9.82× the country average). Demographically, the Oak Brook, Illinois audience skews more female with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Oak Brook, Illinois fans

Demographic split for Oak Brook, Illinois audience in United States
MetricValue
Female65.6%
Male34.4%
Average age42.3
Estimated audience size333,667

Audience persona

The typical Oak Brook, Illinois fan in United States is more female, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Tuscany.

Top regions in United States

Top regions ranked by reach for Oak Brook, Illinois in United States
RegionReachAffinity
Illinois250,25127.14×
Indiana15,0192.46×
California14,7770.4×
Texas11,8550.41×
Wisconsin9,3401.86×
Michigan9,1011.04×
Florida8,1340.36×
New York7,5200.4×
Ohio6,5630.64×
Missouri5,2430.97×
Georgia4,3580.42×
Iowa4,2021.53×
Pennsylvania4,1820.37×
Virginia3,0640.38×
North Carolina3,0110.3×
Washington2,8480.43×
Minnesota2,8200.59×
Tennessee2,7330.41×
Colorado2,6800.51×
Arizona2,5280.37×
New Jersey2,4910.29×
Massachusetts2,4230.37×
South Carolina2,3770.47×
Kentucky2,2980.55×
Louisiana1,7330.4×
Maryland1,5510.27×
Kansas1,2830.49×
Nevada1,2730.39×
Connecticut1,1730.35×
Arkansas1,1660.42×
Oklahoma1,0690.29×
Oregon1,0570.28×
Alabama1,0360.22×
Nebraska8470.51×
Utah8380.28×
Mississippi7590.28×
Washington, District of Columbia6100.61×
Idaho3910.23×
Maine3640.3×
South Dakota3340.43×
New Hampshire2930.22×
New Mexico2720.16×
West Virginia2540.16×
Hawaii2540.18×
Rhode Island2430.23×
Montana2060.22×
Alaska2030.28×
North Dakota1840.27×
Delaware1810.2×
Vermont1720.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oak Brook, Illinois audience
BrandAffinityCategory
Tuscany9.82×Travel & Leisure
Julio Cesar Chavez Jr.3.56×Sports
JTV (Indonesia)1.57×
Bus Driver (video game)4.04×Games
War on Terror1.67×Politics & Society
Cacique1.99×Food & Beverages
JTB Corporation7.12×Business & Career
Cockpit1.52×Travel & Leisure
Mad About You1.98×Movies & TV
Laguna (province)1.61×
Parma1.73×Travel & Leisure
Finding Your Roots1.51×Movies & TV
Jumia2.25×Fashion & Accessoires
John Stuart Mill2.36×Politics & Society
John Key2.66×Politics & Society
Chicago Stock Exchange2.94×Business & Career
Ember.js2.37×Technology & Electronics
Cal Ripken, Jr.1.59×Sports
Gauri Khan1.94×Movies & TV
Davos1.61×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oak Brook, Illinois audience
TraitClusterScore
DIY MentalityTHRILL2.58
Career OrientationPOWER1.68
Community OrientationOPEN1.62
Family OrientationCONSERVATISM1.38
IndividualismJOY1.29
Urban LifestyleOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Oak Brook, Illinois
CountryShare
United States92.3%
Italy6.4%
Germany1.3%

See Oak Brook, Illinois audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Oak Brook, Illinois have in United States?

Oak Brook, Illinois has an estimated audience of 333,667 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of Oak Brook, Illinois fans?

65.6% of Oak Brook, Illinois fans are female, 34.4% are male, with an average age of 42.3 years.

Which brands do Oak Brook, Illinois fans like most?

Oak Brook, Illinois fans show strongest brand affinity for Tuscany (9.82×), Julio Cesar Chavez Jr. (3.56×), and JTV (Indonesia) (1.57×) over the country average.

Where do Oak Brook, Illinois fans live in United States?

Oak Brook, Illinois fans in United States are most concentrated in Illinois (reach 250,251), Indiana (reach 15,019), and California (reach 14,777). These three regions account for the largest share of the active audience.

What other brands do Oak Brook, Illinois fans also like?

Beyond Oak Brook, Illinois itself, the audience over-indexes on Julio Cesar Chavez Jr. (3.56×), JTV (Indonesia) (1.57×), Bus Driver (video game) (4.04×), and War on Terror (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oak Brook, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.