A data profile of the people who buy, follow and care about Odd Future in United States — modelled from more than twelve digital signal sources. Odd Future has an estimated audience of 374,224 people in United States.
The average Odd Future fan in United States is 28.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Yung Lean, Camila Cabello, Mariska Hargitay, with strongest over-indexing on Yung Lean (299.31× the country average).
Demographically, the Odd Future audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Odd Future fan in United States is more male, around 28.0 years old, with strong Patriotism tendencies and a notable affinity for Yung Lean.
The key figures that characterise the Odd Future profile in United States.
42.5% are female, 57.5% are male, average age 28.0.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 28.0 |
| Estimated audience size | 374,224 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 22% | |
| 30-39 | 12% | |
| 40-49 | 8% | |
| 50+ | 5% |
Where the Odd Future audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~70K | 1.66× | |
| 02 | Nevada | ~6K | 1.43× | |
| 03 | Oregon | ~6K | 1.28× | |
| 04 | Texas | ~40K | 1.25× | |
| 05 | Maryland | ~8K | 1.23× | |
| 06 | Arizona | ~10K | 1.22× | |
| 07 | Georgia | ~10K | 1.19× | |
| 08 | Washington | ~9K | 1.17× | |
| 09 | New Mexico | ~2K | 1.16× | |
| 10 | New York | ~20K | 1.11× | |
| 11 | North Carolina | ~10K | 1.11× | |
| 12 | New Jersey | ~10K | 1.08× | |
| 13 | Virginia | ~10K | 1.08× | |
| 14 | Illinois | ~10K | 1.07× | |
| 15 | Utah | ~4K | 1.07× | |
| 16 | Massachusetts | ~8K | 1.06× | |
| 17 | Colorado | ~7K | 1.06× | |
| 18 | Connecticut | ~4K | 1.06× | |
| 19 | Washington, District of Columbia | ~1K | 1.06× | |
| 20 | Oklahoma | ~5K | 1.03× | |
| 21 | Rhode Island | ~1K | 1.03× | |
| 22 | Pennsylvania | ~10K | 1.02× | |
| 23 | Indiana | ~7K | 1.01× | |
| 24 | Louisiana | ~5K | 1.01× | |
| 25 | Delaware | ~1K | 1.00× | |
| 26 | Kentucky | ~5K | 0.98× | |
| 27 | Arkansas | ~3K | 0.98× | |
| 28 | Ohio | ~10K | 0.97× | |
| 29 | Tennessee | ~8K | 0.97× | |
| 30 | Missouri | ~6K | 0.97× | |
| 31 | South Carolina | ~6K | 0.96× | |
| 32 | Kansas | ~3K | 0.96× | |
| 33 | Michigan | ~10K | 0.95× | |
| 34 | Florida | ~30K | 0.93× | |
| 35 | Alaska | <1K | 0.93× | |
| 36 | Nebraska | ~2K | 0.92× | |
| 37 | Idaho | ~2K | 0.91× | |
| 38 | West Virginia | ~2K | 0.91× | |
| 39 | Hawaii | ~2K | 0.91× | |
| 40 | Vermont | <1K | 0.90× | |
| 41 | Minnesota | ~5K | 0.89× | |
| 42 | North Dakota | <1K | 0.89× | |
| 43 | Alabama | ~5K | 0.88× | |
| 44 | Wisconsin | ~5K | 0.87× | |
| 45 | Mississippi | ~3K | 0.87× | |
| 46 | New Hampshire | ~1K | 0.86× | |
| 47 | Montana | <1K | 0.85× | |
| 48 | Iowa | ~3K | 0.84× | |
| 49 | South Dakota | <1K | 0.84× | |
| 50 | Maine | ~1K | 0.83× |
The strongest cross-interests of the Odd Future audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yung Lean | Music & Radio | 299.31× | ||
| 02 | Camila Cabello | Music & Radio | 38.94× | ||
| 03 | Madlib | Music & Radio | 27.37× | ||
| 04 | Deontay Wilder | Sports | 25.33× | ||
| 05 | Mariska Hargitay | Movies & TV | 20.00× | ||
| 06 | Nathan Fillion | Movies & TV | 20.00× | ||
| 07 | Katee Sackhoff | Movies & TV | 20.00× | ||
| 08 | Taika Waititi | Movies & TV | 20.00× | ||
| 09 | Fiesta Mart | Shopping | 20.00× | ||
| 10 | Die Antwoord | Music & Radio | 20.00× | ||
| 11 | Machine Gun Kelly (rapper) | Music & Radio | 17.20× | ||
| 12 | Ming-Na Wen | Movies & TV | 16.73× | ||
| 13 | Brigitte Bardot | Movies & TV | 11.99× | ||
| 14 | Ron Perlman | Movies & TV | 11.03× | ||
| 15 | Aaliyah | Music & Radio | 10.97× | ||
| 16 | Katt Williams | Movies & TV | 9.52× | ||
| 17 | Scarface (1983 film) | Movies & TV | 6.82× | ||
| 18 | Google Drive | Technology & Electronics | 4.33× | ||
| 19 | British hip hop | Music & Radio | 4.02× | ||
| 20 | YouTube Music | Internet & Social Media | 3.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.80× | |
| Early Adopter Mentality | POWER | 1.46× | |
| Urban Lifestyle | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.77× | |
| Family Orientation | CONSERVATISM | 0.78× |
Odd Future has an estimated audience of 374,224 people in United States, concentrated in California and Texas.
42.5% of Odd Future fans are female, 57.5% are male, with an average age of 28.0 years.
Odd Future fans show strongest brand affinity for Yung Lean (299.31×), Camila Cabello (38.94×), and Mariska Hargitay (20×) over the country average.
Odd Future fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Odd Future itself, the audience over-indexes on Camila Cabello (38.94×), Mariska Hargitay (20×), Nathan Fillion (20×), and Google Drive (4.33×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Odd Future. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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