Oi! Audience in United States

Oi! logo

Oi! has an estimated audience of 1,537,459 people in United States. 42.5% are female, 57.5% are male, average age 32.4. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Collectable, 3D printing, Winemaking, Bank account.

The average Oi! fan in United States is 32.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Collectable, 3D printing, with strongest over-indexing on Dog breed (4.55× the country average). Demographically, the Oi! audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Oi! fans

Demographic split for Oi! audience in United States
MetricValue
Female42.5%
Male57.5%
Average age32.4
Estimated audience size1,537,459

Audience persona

The typical Oi! fan in United States is more male, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Oi! in United States
RegionReachAffinity
California178,2441.05×
Texas131,0280.99×
Florida124,0471.19×
New York101,2321.18×
Pennsylvania59,5221.15×
Illinois52,1441.02×
Georgia51,7421.09×
Ohio49,5611.05×
North Carolina47,0331.02×
Massachusetts45,0951.49×
New Jersey43,2881.11×
Michigan39,9650.99×
Virginia39,4051.05×
Washington33,1261.07×
Arizona31,6751.01×
Tennessee30,4060.99×
Indiana26,1080.93×
Maryland25,9180.98×
Missouri23,9200.97×
Colorado23,3550.96×
Alabama22,8821.07×
South Carolina21,5190.93×
Wisconsin19,8600.86×
Minnesota19,4940.88×
Louisiana19,3130.97×
Kentucky19,1520.99×
Connecticut18,2771.19×
Oklahoma17,6681.03×
Oregon17,1730.97×
Utah13,1800.96×
Mississippi12,4020.98×
Nevada12,3440.83×
Arkansas12,0110.95×
Iowa11,1410.88×
Kansas10,7090.88×
West Virginia8,1181.13×
Nebraska7,4130.96×
Idaho6,9550.9×
New Mexico6,5790.85×
New Hampshire6,1961.02×
Hawaii5,9640.9×
Maine5,6191.02×
Washington, District of Columbia5,2291.13×
Rhode Island5,1291.05×
Delaware3,6850.87×
Montana3,5590.83×
South Dakota3,5240.99×
Alaska3,2020.97×
North Dakota3,0320.96×
Vermont2,4760.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oi! audience
BrandAffinityCategory
Dog breed4.55×Pets & Animals
Collectable1.66×Kids & Family
3D printing2.45×Technology & Electronics
Winemaking3.86×Food & Beverages
Bank account1.75×Business & Career
Salman Khan4.19×Movies & TV
Paul Dano2.71×Movies & TV
IS (Infinite Stratos)1.69×Literature
Ayrton Senna4.19×Sports
N1 road (South Africa)1.66×Travel & Leisure
Temple Grandin3.04×Literature
Temple Grandin2.84×Literature
Hypertext2.22×Technology & Electronics
Springfield, Illinois3.65×Travel & Leisure
Acoustic music1.5×Music & Radio
Ellen Burstyn2.93×Movies & TV
Enfamil2.09×Kids & Family
Cadena SER4.76×Music & Radio
Mike Conley, Jr.2.27×Sports
Julio Cesar Chavez Jr.1.88×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oi! audience
TraitClusterScore
ExtroversionTHRILL2.81
LGBTQ+ IdentityOPEN1.79
Early Adopter MentalityPOWER1.69
Pet OwnershipJOY1.59
MindfulnessBALANCE1.57
Design AffinityPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Oi!
CountryShare
United States31.9%
Italy9.1%
Saudi Arabia6.8%

See Oi! audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Oi! have in United States?

Oi! has an estimated audience of 1,537,459 people in United States, concentrated in California and Texas.

What is the gender split and age of Oi! fans?

42.5% of Oi! fans are female, 57.5% are male, with an average age of 32.4 years.

Which brands do Oi! fans like most?

Oi! fans show strongest brand affinity for Dog breed (4.55×), Collectable (1.66×), and 3D printing (2.45×) over the country average.

Where do Oi! fans live in United States?

Oi! fans in United States are most concentrated in California (reach 178,244), Texas (reach 131,028), and Florida (reach 124,047). These three regions account for the largest share of the active audience.

What other brands do Oi! fans also like?

Beyond Oi! itself, the audience over-indexes on Collectable (1.66×), 3D printing (2.45×), Winemaking (3.86×), and Bank account (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oi!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.