Rascasse Audience Intelligence

Ole Miss Rebels Fan Demographics in United States

Ole Miss Rebels has an estimated audience of 516K people in United States.

#599among American football in United States
#563among teams in United States#3568in Sports

The average Ole Miss Rebels fan in United States is 36.6 years old, balanced, and lives primarily in Mississippi.

Its fans are 0.9 years younger than the group average of 37.5.

Women make up 52.9% of the fan base, 18.0 percentage points more than the group average.

Compared with the other 2734 objects in American football, Ole Miss Rebels fans stand out for their interest in Arkansas Razorbacks football, Memphis Tigers men's basketball and Michael Cera.

Interest is seasonal: September, October and November account for 44% of the year's searches, July is the quietest month.

Most fans live in Mississippi, Texas, California.

Top affinities include Arkansas Razorbacks football, Memphis Tigers men's basketball, Auburn Tigers football, with strongest over-indexing on Arkansas Razorbacks football (29.35× the country average).

Demographically, the Ole Miss Rebels audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Patriotism, DIY Mentality.

The typical Ole Miss Rebels fan in United States is balanced, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Arkansas Razorbacks football.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
516K
in United States
Gender
52.9%♀
47.1% male
Age
36.6
average years
Country rank
#37441
among all objects in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ole Miss Rebels fans

52.9% are female, 47.1% are male, average age 36.6.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Ole Miss Rebels audience in United States
MetricValue
Female52.9%
Male47.1%
Average age36.6
Estimated audience size516K
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Ole Miss Rebels audience in United States
Age bracketShare%
16-2430%
25-3420%
35-4417%
45-5417%
55+16%
Fig. 04

Worldwide distribution

81.6%

of the worldwide Ole Miss Rebels audience comes from United States.

Worldwide audience distribution share by country for Ole Miss Rebels
CountryShare
United States81.6%
Japan3.6%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ole Miss Rebels fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K15.67×
02Alabama~20K2.36×
03Tennessee~20K2.00×
04Louisiana~10K1.93×
05Arkansas~9K1.92×
06Georgia~30K1.48×
07South Carolina~8K1.00×
08Kentucky~7K0.97×
09Oklahoma~6K0.92×
10Alaska~1K0.92×
11Montana~2K0.91×
12South Dakota~1K0.91×
13Vermont<1K0.91×
14North Dakota~1K0.90×
15Rhode Island~1K0.86×
16Delaware~1K0.85×
17Washington, District of Columbia<1K0.85×
18Missouri~8K0.84×
19West Virginia~2K0.83×
20Maine~2K0.83×
21New Hampshire~2K0.83×
22Nebraska~2K0.82×
23Hawaii~2K0.82×
24Idaho~2K0.81×
25New Mexico~3K0.79×
26Texas~30K0.77×
27Florida~30K0.77×
28North Carolina~10K0.77×
29Kansas~3K0.77×
30Iowa~4K0.76×
31Ohio~10K0.72×
32Virginia~10K0.72×
33Nevada~4K0.71×
34Utah~4K0.70×
35Connecticut~4K0.69×
36Indiana~7K0.67×
37Colorado~6K0.67×
38Oregon~4K0.66×
39Illinois~10K0.65×
40Wisconsin~6K0.63×
41Minnesota~5K0.62×
42Michigan~10K0.61×
43Maryland~6K0.61×
44Massachusetts~7K0.60×
45Washington~7K0.58×
46Arizona~7K0.58×
47New Jersey~8K0.56×
48Pennsylvania~10K0.54×
49New York~10K0.48×
50California~30K0.43×
Fig. 06

Affinity by region

Affinity by region — Ole Miss Rebels, United States
0.43×1.00×15.67×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ole Miss Rebels audience vs. the country average
#·InterestCategoryAffinity×
01Arkansas Razorbacks footballSports29.35×
02Memphis Tigers men's basketballSports22.46×
03Auburn Tigers footballSports17.35×
04Michael CeraMovies & TV16.91×
05University of AlabamaBusiness & Career15.79×
06Tennessee Volunteers footballSports13.09×
07Megan MullallyMovies & TV11.68×
08Arkansas Razorbacks men's basketballSports10.99×
09Alabama Crimson Tide footballSports9.95×
10Texas Longhorns footballSports8.46×
11Isla FisherMovies & TV8.46×
12Staples (Canada)Business & Career7.72×
13LSU Tigers footballSports7.64×
14Florida Gators footballSports7.56×
15Atlanta BravesSports4.68×
16CBS SportsSports2.69×
17Planet FitnessSports2.52×
18Dolly PartonMusic & Radio2.13×
19Do it yourself (DIY)Home & Garden1.83×
20FIFA World CupSports1.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ole Miss Rebels audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ole Miss Rebels audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
DIY MentalityTHRILL1.62×
Design AffinityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ole Miss Rebels audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
ExtroversionTHRILL0.78×
Urban LifestyleOPEN0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ole Miss Rebels over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/ole-miss-rebels-51868” · Methodology