Rascasse Audience Intelligence

Ole Miss Rebels Audience in United States

A data profile of the people who buy, follow and care about Ole Miss Rebels in United States — modelled from more than twelve digital signal sources. Ole Miss Rebels has an estimated audience of 512,709 people in United States.

#574among American football in United States#572among Team in United States#3506in Sports

The average Ole Miss Rebels fan in United States is 35.9 years old, balanced, and lives primarily in Mississippi.

The audience is concentrated in Mississippi, Texas, Florida.

Top brand affinities include Staples (Canada), Auburn Tigers football, Tennessee Volunteers football, with strongest over-indexing on Staples (Canada) (7.72× the country average).

Demographically, the Ole Miss Rebels audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ole Miss Rebels fan in United States is balanced, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Staples (Canada).

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ole Miss Rebels profile in United States.

Audience size
513K
in United States
Gender
52.9%♀
47.1% male
Age
35.9
average years
Country rank
#36128
Team in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ole Miss Rebels fans

52.9% are female, 47.1% are male, average age 35.9.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Ole Miss Rebels audience in United States
MetricValue
Female52.9%
Male47.1%
Average age35.9
Estimated audience size512,709
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Ole Miss Rebels audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4917%
50+16%
Fig. 04

Worldwide distribution

86.6%

of the worldwide Ole Miss Rebels audience comes from United States.

Worldwide audience distribution share by country for Ole Miss Rebels
CountryShare
United States86.6%
United Kingdom2.1%
Germany2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ole Miss Rebels audience in United States is strongest.

Fig. 05

Top regions by affinity

Ole Miss Rebels fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K15.67×
02Alabama~20K2.36×
03Tennessee~20K2.00×
04Louisiana~10K1.93×
05Arkansas~8K1.92×
06Georgia~20K1.48×
07South Carolina~8K1.00×
08Kentucky~6K0.97×
09Oklahoma~5K0.92×
10Alaska~1K0.92×
11Montana~1K0.91×
12South Dakota~1K0.91×
13Vermont<1K0.91×
14North Dakota<1K0.90×
15Rhode Island~1K0.86×
16Washington, District of Columbia~1K0.85×
17Delaware~1K0.85×
18Missouri~7K0.84×
19West Virginia~2K0.83×
20New Hampshire~2K0.83×
21Maine~2K0.83×
22Nebraska~2K0.82×
23Hawaii~2K0.82×
24Idaho~2K0.81×
25New Mexico~2K0.79×
26Texas~30K0.77×
27Florida~30K0.77×
28North Carolina~10K0.77×
29Kansas~3K0.77×
30Iowa~3K0.76×
31Ohio~10K0.72×
32Virginia~9K0.72×
33Nevada~4K0.71×
34Utah~3K0.70×
35Connecticut~4K0.69×
36Indiana~6K0.67×
37Colorado~5K0.67×
38Oregon~4K0.66×
39Illinois~10K0.65×
40Wisconsin~5K0.63×
41Minnesota~5K0.62×
42Michigan~8K0.61×
43Maryland~5K0.61×
44Massachusetts~6K0.60×
45Arizona~6K0.58×
46Washington~6K0.58×
47New Jersey~7K0.56×
48Pennsylvania~9K0.54×
49New York~10K0.48×
50California~20K0.43×
Fig. 06

Affinity by region

Affinity by region — Ole Miss Rebels, United States
0.43×1.00×15.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ole Miss Rebels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ole Miss Rebels audience
#·InterestCategoryAffinity×
01Arkansas Razorbacks footballSports29.35×
02Memphis Tigers men's basketballSports22.46×
03Auburn Tigers footballSports17.35×
04Michael CeraMovies & TV16.91×
05University of AlabamaBusiness & Career15.79×
06Tennessee Volunteers footballSports13.09×
07Megan MullallyMovies & TV11.68×
08Arkansas Razorbacks men's basketballSports10.99×
09Alabama Crimson Tide footballSports9.95×
10Texas Longhorns footballSports8.46×
11Isla FisherMovies & TV8.46×
12Staples (Canada)Business & Career7.72×
13LSU Tigers footballSports7.64×
14Florida Gators footballSports7.56×
15Atlanta BravesSports4.68×
16CBS SportsMovies & TV2.69×
17Planet FitnessSports2.52×
18MSNNews1.87×
19Do it yourself (DIY)Home & Garden1.83×
20FIFA World CupSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ole Miss Rebels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ole Miss Rebels audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.91×
DIY MentalityTHRILL1.62×
Design AffinityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ole Miss Rebels audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
ExtroversionTHRILL0.78×
Urban LifestyleOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ole Miss Rebels have in United States?

Ole Miss Rebels has an estimated audience of 512,709 people in United States, concentrated in Mississippi and Texas.

02

What is the gender split and age of Ole Miss Rebels fans?

52.9% of Ole Miss Rebels fans are female, 47.1% are male, with an average age of 35.9 years.

03

Which brands do Ole Miss Rebels fans like most?

Ole Miss Rebels fans show strongest brand affinity for Staples (Canada) (7.72×), Auburn Tigers football (17.35×), and Tennessee Volunteers football (13.09×) over the country average.

04

Where do Ole Miss Rebels fans live in United States?

Ole Miss Rebels fans in United States are most concentrated in Mississippi (reach ~70K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ole Miss Rebels fans also like?

Beyond Ole Miss Rebels itself, the audience over-indexes on Auburn Tigers football (17.35×), Tennessee Volunteers football (13.09×), University of Alabama (15.79×), and Arkansas Razorbacks football (29.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Ole Miss Rebels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ole Miss Rebels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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