Orthodox Audience in United States
Orthodox has an estimated audience of 803,684 people in United States. 31.5% are female, 68.5% are male, average age 33.9. Top brand affinities: Kia Sportage, Autism Awareness, Diabetes mellitus awareness, Capital One, Singer-songwriter.
Top brand affinities include Kia Sportage, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Kia Sportage (22.07× the country average). Demographically, the Orthodox audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Orthodox fans
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 33.9 |
| Estimated audience size | 803,684 |
Audience persona
The typical Orthodox fan in United States is more male, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 22.07× | Cars & Mobility |
| Autism Awareness | 7.18× | Health |
| Diabetes mellitus awareness | 4.86× | Health |
| Capital One | 2.5× | Business & Career |
| Singer-songwriter | 2.49× | Music & Radio |
| Honda HR-V | 14.38× | Cars & Mobility |
| Microblogging | 4.99× | Technology & Electronics |
| Google Maps | 2.16× | Internet & Social Media |
| MSN | 2.02× | News |
| Ozzy Osbourne | 4.72× | Music & Radio |
| Houston Astros | 4.26× | Sports |
| Los Angeles Dodgers | 3.52× | Sports |
| Pre-school playgroup | 16.03× | Kids & Family |
| Staples (Canada) | 2.38× | Business & Career |
| Beetlejuice | 2.21× | Movies & TV |
| Concerts | 1.58× | Music & Radio |
| Livemusic | 2.36× | Music & Radio |
| Taco Bell | 1.77× | Food & Beverages |
| Income tax | 5.18× | Business & Career |
| Kate Beckinsale | 5.87× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.44 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Social Media Usage | JOY | 1.16 |
| Early Adopter Mentality | POWER | 1.14 |
| Urban Lifestyle | OPEN | 1.01 |
| Sports Activity | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| Germany | 14.0% |
| India | 7.7% |
See Orthodox audiences in other countries
More Metal audiences in United States
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- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Orthodox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.