Pacifica, California Audience in United States

Pacifica, California logo

Pacifica, California has an estimated audience of 991,528 people in United States. 84.8% are female, 15.2% are male, average age 39.2. Top regions: California, Florida, Texas. Top brand affinities: Justice, Diane Sawyer, JTV (Indonesia), Tierra Cali, Mad About You.

The average Pacifica, California fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Justice, Diane Sawyer, JTV (Indonesia), with strongest over-indexing on Justice (1.59× the country average). Demographically, the Pacifica, California audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Pacifica, California fans

Demographic split for Pacifica, California audience in United States
MetricValue
Female84.8%
Male15.2%
Average age39.2
Estimated audience size991,528

Audience persona

The typical Pacifica, California fan in United States is more female, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Pacifica, California in United States
RegionReachAffinity
California535,9314.92×
Florida79,0181.18×
Texas73,3160.86×
New York46,8390.85×
Virginia41,1421.7×
Michigan36,1031.39×
Illinois33,6101.02×
Pennsylvania28,0440.84×
Ohio27,5690.9×
Washington27,3521.38×
North Carolina25,2100.84×
Georgia23,5350.77×
Arizona18,6840.92×
New Jersey18,3540.73×
Indiana17,8620.99×
Oregon17,7241.56×
Tennessee16,4130.83×
Massachusetts16,2080.83×
Missouri15,4280.97×
Wisconsin14,8190.99×
Maryland14,4690.85×
Colorado13,8200.88×
Minnesota13,4730.95×
Connecticut11,7741.18×
South Carolina10,9120.73×
Nevada10,5881.1×
Kentucky10,4490.84×
Alabama9,6910.7×
Louisiana8,4070.66×
Oklahoma8,3160.76×
Iowa7,9050.97×
Hawaii7,8671.85×
Utah7,7550.87×
Kansas6,2710.8×
Arkansas5,7790.71×
Mississippi4,9720.61×
Nebraska4,2870.86×
Idaho4,1270.83×
New Mexico4,1260.83×
West Virginia3,4720.75×
New Hampshire3,3980.87×
Maine3,2030.9×
Washington, District of Columbia2,6840.9×
Rhode Island2,3650.75×
Montana2,2520.82×
Delaware1,8860.69×
Alaska1,7800.84×
South Dakota1,6800.73×
Vermont1,5310.88×
North Dakota1,4750.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pacifica, California audience
BrandAffinityCategory
Justice1.59×Politics & Society
Diane Sawyer4.08×Movies & TV
JTV (Indonesia)2.04×
Tierra Cali2.46×Travel & Leisure
Mad About You3.8×Movies & TV
Tuscany1.91×Travel & Leisure
Tierra caliente1.85×Travel & Leisure
Mackenzie Foy1.64×Fashion & Accessoires
E-box2.45×Health
Buenavista (Madrid)1.67×Travel & Leisure
Cockpit1.63×Travel & Leisure
Stop Bullying2.95×Politics & Society
Ext JS4.64×Technology & Electronics
Lion of Judah2.35×
Cacique1.69×Food & Beverages
Parma1.74×Travel & Leisure
Ural Mountains1.83×Travel & Leisure
Gary Clark, Jr.1.76×Music & Radio
Cachorros1.6×Pets & Animals
New York Harbor1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pacifica, California audience
TraitClusterScore
Family OrientationCONSERVATISM1.57
Price SensitivityPREMIUM1.47
Urban LifestyleOPEN1.34
Healthy LifestyleBALANCE1.31
ExtroversionTHRILL1.28
Career OrientationPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Pacifica, California
CountryShare
United States83.7%
India3.6%
Mexico2.5%

See Pacifica, California audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Pacifica, California have in United States?

Pacifica, California has an estimated audience of 991,528 people in United States, concentrated in California and Florida.

What is the gender split and age of Pacifica, California fans?

84.8% of Pacifica, California fans are female, 15.2% are male, with an average age of 39.2 years.

Which brands do Pacifica, California fans like most?

Pacifica, California fans show strongest brand affinity for Justice (1.59×), Diane Sawyer (4.08×), and JTV (Indonesia) (2.04×) over the country average.

Where do Pacifica, California fans live in United States?

Pacifica, California fans in United States are most concentrated in California (reach 535,931), Florida (reach 79,018), and Texas (reach 73,316). These three regions account for the largest share of the active audience.

What other brands do Pacifica, California fans also like?

Beyond Pacifica, California itself, the audience over-indexes on Diane Sawyer (4.08×), JTV (Indonesia) (2.04×), Tierra Cali (2.46×), and Mad About You (3.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pacifica, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.