Painting with a Twist Audience in United States

Painting with a Twist logo

Painting with a Twist has an estimated audience of 2,541,599 people in United States. 93.5% are female, 6.5% are male, average age 36.6. Top regions: Texas, Florida, Pennsylvania. Top brand affinities: Nebraska, Saving, Cachorro, Fox & Friends, Mortgage insurance.

The average Painting with a Twist fan in United States is 36.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Pennsylvania. Top brand affinities include Nebraska, Saving, Cachorro, with strongest over-indexing on Nebraska (1.79× the country average). Demographically, the Painting with a Twist audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine · Subtype: TV series

Demographics of Painting with a Twist fans

Demographic split for Painting with a Twist audience in United States
MetricValue
Female93.5%
Male6.5%
Average age36.6
Estimated audience size2,541,599

Audience persona

The typical Painting with a Twist fan in United States is more female, around 36.6 years old, with strong Creativity tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Painting with a Twist in United States
RegionReachAffinity
Texas964,6614.41×
Florida758,3394.41×
Pennsylvania244,5712.86×
Michigan227,5613.42×
Tennessee148,0632.9×
Colorado118,0322.95×
Louisiana112,4693.43×
Ohio110,9951.42×
Georgia110,6971.41×
New York105,2980.74×
Indiana69,6261.5×
California60,9320.22×
Missouri57,6371.41×
New Jersey48,8990.76×
Arkansas48,6582.32×
North Carolina39,3070.51×
Arizona35,8670.69×
South Carolina34,3690.9×
Virginia33,3100.54×
Mississippi28,4291.36×
Maryland26,0410.6×
Illinois23,7870.28×
Kentucky20,7770.65×
Delaware20,1742.88×
Oklahoma19,4310.69×
Utah18,5950.82×
Alabama18,4920.52×
Iowa13,3260.64×
Washington12,4920.25×
Massachusetts12,2460.24×
New Mexico12,1840.96×
Nebraska10,8430.85×
Nevada7,8810.32×
Kansas7,7730.39×
Wisconsin4,7120.12×
Oregon4,3650.15×
Montana4,1990.6×
Connecticut3,7000.15×
Minnesota3,6670.1×
West Virginia2,1530.18×
New Hampshire2,0990.21×
Hawaii2,0580.19×
Idaho1,7230.14×
Washington, District of Columbia1,6250.21×
Maine9560.1×
Wyoming9000.24×
Rhode Island5570.07×
South Dakota4930.08×
North Dakota4500.09×
Alaska4120.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Painting with a Twist audience
BrandAffinityCategory
Nebraska1.79×Travel & Leisure
Saving1.93×Business & Career
Cachorro2.05×Pets & Animals
Fox & Friends1.84×Movies & TV
Mortgage insurance1.58×Business & Career
WFTS-TV2.01×Movies & TV
English literature2.25×Literature
Kerala1.54×Travel & Leisure
Buenavista (Madrid)1.75×Travel & Leisure
Ural Mountains2.56×Travel & Leisure
Boracay1.77×Travel & Leisure
International University of Business Agriculture and Technology1.65×Business & Career
Divergent series1.71×Movies & TV
Gary Clark, Jr.1.76×Music & Radio
Jorja Fox2.07×Movies & TV
John Frusciante1.52×Music & Radio
E-box1.52×Health
Cadbury World1.53×Travel & Leisure
Lion of Judah1.64×
Gauri Khan2.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Painting with a Twist audience
TraitClusterScore
CreativityOPEN1.45
Price SensitivityPREMIUM1.38
Family OrientationCONSERVATISM1.3
MindfulnessBALANCE1.23
ExtroversionTHRILL1.21
Community OrientationOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Painting with a Twist
CountryShare
United States98.0%
United Kingdom0.4%
India0.3%

See Painting with a Twist audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Painting with a Twist have in United States?

Painting with a Twist has an estimated audience of 2,541,599 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Painting with a Twist fans?

93.5% of Painting with a Twist fans are female, 6.5% are male, with an average age of 36.6 years.

Which brands do Painting with a Twist fans like most?

Painting with a Twist fans show strongest brand affinity for Nebraska (1.79×), Saving (1.93×), and Cachorro (2.05×) over the country average.

Where do Painting with a Twist fans live in United States?

Painting with a Twist fans in United States are most concentrated in Texas (reach 964,661), Florida (reach 758,339), and Pennsylvania (reach 244,571). These three regions account for the largest share of the active audience.

What other brands do Painting with a Twist fans also like?

Beyond Painting with a Twist itself, the audience over-indexes on Saving (1.93×), Cachorro (2.05×), Fox & Friends (1.84×), and Mortgage insurance (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Painting with a Twist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.