Paloma Wool Audience in United States

Paloma Wool logo

Paloma Wool has an estimated audience of 366,882 people in United States. 73.8% are female, 26.2% are male, average age 35.3. Top regions: New York, California, Texas. Top brand affinities: Home equity, Product design, Janitor, Regional styles of Mexican music, UK garage.

The average Paloma Wool fan in United States is 35.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Home equity, Product design, Janitor, with strongest over-indexing on Home equity (2.82× the country average). Demographically, the Paloma Wool audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Actor Actress or TV Star

Demographics of Paloma Wool fans

Demographic split for Paloma Wool audience in United States
MetricValue
Female73.8%
Male26.2%
Average age35.3
Estimated audience size366,882

Audience persona

The typical Paloma Wool fan in United States is more female, around 35.3 years old, with strong Sustainability tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Paloma Wool in United States
RegionReachAffinity
New York136,6636.67×
California123,2473.05×
Texas25,4740.81×
New Jersey16,1801.73×
Illinois15,5891.28×
Florida15,3720.62×
Massachusetts15,1332.09×
Pennsylvania13,0691.06×
Washington12,6831.72×
Virginia8,6620.97×
Georgia8,5070.75×
Oregon7,3091.74×
North Carolina7,2620.66×
Michigan6,7770.71×
Ohio6,5590.58×
Maryland5,6670.9×
Colorado5,4200.94×
Arizona5,3390.71×
Connecticut4,9901.36×
Wisconsin4,3710.79×
Minnesota4,2910.82×
Tennessee4,0640.55×
Washington, District of Columbia3,6143.28×
Missouri3,1690.54×
Indiana3,0830.46×
Utah2,8490.87×
Nevada2,7050.76×
Louisiana2,5580.54×
South Carolina2,5290.46×
Hawaii2,1211.35×
Rhode Island2,0291.74×
Kentucky1,6300.35×
Alabama1,6070.31×
Maine1,4831.13×
Oklahoma1,4260.35×
Iowa1,3420.44×
New Mexico1,1580.63×
Arkansas1,1130.37×
Kansas1,0360.36×
Vermont1,0041.56×
New Hampshire9730.67×
Nebraska8470.46×
Idaho8340.45×
Mississippi7240.24×
Montana7230.71×
Delaware5090.5×
Alaska4940.63×
West Virginia4080.24×
South Dakota2750.32×
Wyoming2480.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paloma Wool audience
BrandAffinityCategory
Home equity2.82×Home & Garden
Product design2.58×Business & Career
Janitor6.33×Home & Garden
Regional styles of Mexican music2.55×Music & Radio
UK garage4.83×Music & Radio
Natural rubber1.78×Cars & Mobility
Bank account2.11×Business & Career
JDSU2.52×Business & Career
Historic site3.34×Arts & Culture
Huánuco7.61×Travel & Leisure
9NEWS (KUSA)3.49×Movies & TV
Staycation2.33×Home & Garden
Mothercare2.17×Kids & Family
Isometric exercise5.49×Sports
Elsword10.19×Games
Iowa Lottery6.48×Games
Fairy godmother4.6×Literature
The Devil's Rejects6.17×Movies & TV
Lulu 黃路梓茵1.58×Movies & TV
Stamp collecting2.71×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paloma Wool audience
TraitClusterScore
SustainabilityBALANCE2.49
Luxury OrientationPREMIUM2.49
Design AffinityPREMIUM2.23
IndulgenceJOY1.46
Pet OwnershipJOY1.45
Quality AwarenessPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Paloma Wool
CountryShare
United States26.4%
United Kingdom13.2%
Japan8.4%

See Paloma Wool audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Paloma Wool have in United States?

Paloma Wool has an estimated audience of 366,882 people in United States, concentrated in New York and California.

What is the gender split and age of Paloma Wool fans?

73.8% of Paloma Wool fans are female, 26.2% are male, with an average age of 35.3 years.

Which brands do Paloma Wool fans like most?

Paloma Wool fans show strongest brand affinity for Home equity (2.82×), Product design (2.58×), and Janitor (6.33×) over the country average.

Where do Paloma Wool fans live in United States?

Paloma Wool fans in United States are most concentrated in New York (reach 136,663), California (reach 123,247), and Texas (reach 25,474). These three regions account for the largest share of the active audience.

What other brands do Paloma Wool fans also like?

Beyond Paloma Wool itself, the audience over-indexes on Product design (2.58×), Janitor (6.33×), Regional styles of Mexican music (2.55×), and UK garage (4.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paloma Wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.