Passive solar building design Audience in United States

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Passive solar building design has an estimated audience of 365,238 people in United States. 43.0% are female, 57.0% are male, average age 45.8. Top regions: California, New York, Texas. Top brand affinities: Israel, HydraFacial, Young Guns (band), Tipsy Elves, Jesse Plemons.

The average Passive solar building design fan in United States is 45.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, HydraFacial, Young Guns (band), with strongest over-indexing on Israel (3.43× the country average). Demographically, the Passive solar building design audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Need for Security, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Passive solar building design fans

Demographic split for Passive solar building design audience in United States
MetricValue
Female43.0%
Male57.0%
Average age45.8
Estimated audience size365,238

Audience persona

The typical Passive solar building design fan in United States is more male, around 45.8 years old, with strong Need for Security tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Passive solar building design in United States
RegionReachAffinity
California30,3230.75×
New York21,5211.05×
Texas14,5580.46×
North Carolina11,3331.03×
Florida10,1720.41×
Colorado8,4821.47×
Pennsylvania6,6270.54×
Arizona6,2310.84×
Virginia5,9570.67×
Illinois5,6870.47×
Massachusetts5,5920.78×
Ohio5,4950.49×
Georgia5,1770.46×
Michigan5,0270.53×
Washington4,6970.64×
Maryland3,9070.62×
New Mexico3,9012.13×
Minnesota3,6790.7×
Tennessee3,4810.48×
Wisconsin3,3820.62×
Oregon3,2900.79×
New Jersey3,0910.33×
Connecticut3,0760.84×
Missouri2,9510.5×
Indiana2,8870.43×
Arkansas2,8020.93×
Mississippi2,5230.84×
South Carolina2,4690.45×
Alabama2,4360.48×
Oklahoma2,3750.59×
Utah2,3170.71×
Kansas2,2450.78×
Louisiana2,2430.48×
Nevada2,2220.63×
Kentucky2,1570.47×
West Virginia2,0831.22×
Alaska2,0792.66×
Maine2,0701.58×
Montana1,9631.94×
Idaho1,9241.05×
New Hampshire1,8591.29×
Hawaii1,8371.17×
Iowa1,8260.61×
South Dakota1,7892.12×
Vermont1,7662.75×
North Dakota1,7412.32×
Wyoming1,6853.11×
Nebraska1,6810.92×
Rhode Island1,6571.43×
Delaware1,4841.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Passive solar building design audience
BrandAffinityCategory
Israel3.43×Travel & Leisure
HydraFacial12.28×Beauty & Wellness
Young Guns (band)13.31×Music & Radio
Tipsy Elves11.54×Shopping
Jesse Plemons3.52×Movies & TV
Nebraska Cornhuskers football3.43×Sports
Cam Ward3.35×Sports
Jeep Wagoneer4.82×Cars & Mobility
Wikia2.17×Internet & Social Media
Kendra Scott1.84×Fashion & Accessoires
Urban horticulture2.24×Home & Garden
South Asian cuisine5.13×Food & Beverages
Soldering iron1.59×Home & Garden
Mangaka1.8×Literature
Noodle (Gorillaz)1.51×Music & Radio
Morphine (band)3.38×Music & Radio
Home staging2.17×Home & Garden
MK1.62×Music & Radio
WCCO-TV2.99×Movies & TV
Eddie George4.23×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Passive solar building design audience
TraitClusterScore
Need for SecurityCONSERVATISM1.53
Design AffinityPREMIUM1.53
DIY MentalityTHRILL1.48
Price SensitivityPREMIUM1.4
Quality AwarenessPREMIUM1.37
Risk AppetiteTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Passive solar building design
CountryShare
Poland15.2%
United Kingdom15.2%
United States13.9%

See Passive solar building design audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Passive solar building design have in United States?

Passive solar building design has an estimated audience of 365,238 people in United States, concentrated in California and New York.

What is the gender split and age of Passive solar building design fans?

43.0% of Passive solar building design fans are female, 57.0% are male, with an average age of 45.8 years.

Which brands do Passive solar building design fans like most?

Passive solar building design fans show strongest brand affinity for Israel (3.43×), HydraFacial (12.28×), and Young Guns (band) (13.31×) over the country average.

Where do Passive solar building design fans live in United States?

Passive solar building design fans in United States are most concentrated in California (reach 30,323), New York (reach 21,521), and Texas (reach 14,558). These three regions account for the largest share of the active audience.

What other brands do Passive solar building design fans also like?

Beyond Passive solar building design itself, the audience over-indexes on HydraFacial (12.28×), Young Guns (band) (13.31×), Tipsy Elves (11.54×), and Jesse Plemons (3.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Passive solar building design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.