Pasture Audience in United States

Pasture logo

Pasture has an estimated audience of 3,999,425 people in United States. 49.6% are female, 50.4% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Minnesota.

The average Pasture fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Pasture audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Pasture fans

Demographic split for Pasture audience in United States
MetricValue
Female49.6%
Male50.4%
Average age44.0
Estimated audience size3,999,425

Audience persona

The typical Pasture fan in United States is balanced, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Pasture in United States
RegionReachAffinity
California579,6161.32×
Texas428,8821.25×
Florida286,9211.06×
New York247,7691.11×
Georgia149,6691.21×
Illinois140,8551.06×
Pennsylvania127,1400.94×
North Carolina126,1531.05×
Virginia108,8831.12×
Ohio107,0200.87×
New Jersey103,9901.02×
Michigan101,1080.97×
Washington98,2281.22×
Tennessee82,3021.03×
Arizona80,7090.99×
Massachusetts76,5810.97×
Maryland72,6791.06×
Indiana67,6320.93×
Oregon65,9761.44×
Missouri61,7620.96×
Alabama59,2831.06×
Wisconsin56,8030.94×
Oklahoma55,7541.26×
South Carolina55,2390.92×
Louisiana55,1641.07×
Minnesota54,9110.96×
Colorado54,0270.86×
Kentucky43,4860.87×
Connecticut39,1380.98×
Mississippi38,6101.17×
Nevada37,9870.98×
Utah37,9691.06×
Arkansas35,7201.08×
Kansas35,3301.12×
Iowa29,6850.9×
Hawaii23,8521.39×
Idaho21,5181.07×
Nebraska19,8650.99×
New Mexico17,9970.9×
West Virginia16,2670.87×
Washington, District of Columbia12,2141.02×
New Hampshire10,6870.68×
Maine10,1380.71×
South Dakota9,4381.02×
Delaware9,3980.85×
Rhode Island9,2700.73×
Montana8,7970.79×
North Dakota7,3510.89×
Alaska6,8000.79×
Vermont5,5050.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pasture audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Minnesota1.53×Travel & Leisure
Eurail16.57×Cars & Mobility
Pillow1.58×Home & Garden
Tech News6.67×Technology & Electronics
Parral, Chihuahua9.05×Travel & Leisure
MK1.86×Music & Radio
Panama1.6×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.17×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pasture audience
TraitClusterScore
Need for SecurityCONSERVATISM1.45
PatriotismCONSERVATISM1.35
Career OrientationPOWER1.17
Quality AwarenessPREMIUM1.14
DIY MentalityTHRILL1.1
SpiritualityBALANCE1.03

Worldwide distribution

Worldwide audience distribution share by country for Pasture
CountryShare
United States36.0%
Brazil12.2%
United Kingdom5.3%

See Pasture audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Pasture have in United States?

Pasture has an estimated audience of 3,999,425 people in United States, concentrated in California and Texas.

What is the gender split and age of Pasture fans?

49.6% of Pasture fans are female, 50.4% are male, with an average age of 44.0 years.

Which brands do Pasture fans like most?

Pasture fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Pasture fans live in United States?

Pasture fans in United States are most concentrated in California (reach 579,616), Texas (reach 428,882), and Florida (reach 286,921). These three regions account for the largest share of the active audience.

What other brands do Pasture fans also like?

Beyond Pasture itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Minnesota (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pasture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.