Philo Audience in United States

Philo logo

Philo has an estimated audience of 2,285,500 people in United States. 57.1% are female, 42.9% are male, average age 43.2. Top regions: Texas, California, Florida. Top brand affinities: Buying a House, Alaskan Husky, Software widget, Eli Lilly, San Pellegrino.

The average Philo fan in United States is 43.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Buying a House, Alaskan Husky, Software widget, with strongest over-indexing on Buying a House (3× the country average). Demographically, the Philo audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Brand

Demographics of Philo fans

Demographic split for Philo audience in United States
MetricValue
Female57.1%
Male42.9%
Average age43.2
Estimated audience size2,285,500

Audience persona

The typical Philo fan in United States is more female, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Buying a House.

Top regions in United States

Top regions ranked by reach for Philo in United States
RegionReachAffinity
Texas205,5281.05×
California141,0010.56×
Florida122,0730.79×
Georgia114,8091.63×
North Carolina88,0081.28×
Illinois87,0021.14×
New York85,8040.67×
Ohio82,9981.18×
Michigan78,5071.31×
Pennsylvania74,6540.97×
Tennessee69,8871.52×
Louisiana58,1301.97×
Virginia57,4961.03×
South Carolina56,3371.64×
Indiana56,1931.35×
Alabama56,1291.76×
Mississippi48,3022.57×
Missouri47,7541.3×
Maryland43,7651.11×
Arizona38,7780.83×
Kentucky38,7281.35×
New Jersey36,7980.63×
Oklahoma35,6781.41×
Wisconsin34,2391×
Arkansas30,7751.63×
Washington30,0950.66×
Massachusetts25,9520.58×
Colorado25,0670.7×
Minnesota24,3400.74×
Nevada20,3010.92×
Kansas17,9200.99×
Iowa17,7770.94×
Oregon17,3380.66×
Connecticut17,3060.75×
West Virginia13,4931.27×
Utah10,5940.52×
New Mexico10,1840.89×
Nebraska8,7750.77×
Idaho8,3320.73×
Maine6,8010.83×
Washington, District of Columbia6,0090.87×
New Hampshire5,6030.62×
Delaware5,4820.87×
Rhode Island4,6630.64×
Montana4,1870.66×
South Dakota4,1440.78×
North Dakota3,6590.78×
Hawaii3,0560.31×
Vermont2,5370.63×
Alaska2,5050.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philo audience
BrandAffinityCategory
Buying a House3×Home & Garden
Alaskan Husky3.94×Pets & Animals
Software widget3.63×Technology & Electronics
Eli Lilly1.77×Health
San Pellegrino1.55×Food & Beverages
Voltron: Legendary Defender3.17×Movies & TV
Hattiesburg, Mississippi1.88×Travel & Leisure
Ohio State Buckeyes women's basketball2.03×Sports
Young Guns1.63×Movies & TV
Heavy hauler1.77×Business & Career
Certified diabetes educator2.03×Business & Career
Escape Games2.56×Games
Ludo (board game)1.52×Games
Kakashi Hatake (Naruto)2.43×Literature
Duranguense1.9×Music & Radio
The Haunted1.51×Music & Radio
Ural Mountains1.6×Travel & Leisure
Final Fantasy VII (Famicom)1.57×Games
Fat-tailed sheep2.83×Pets & Animals
Cagayan2.92×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philo audience
TraitClusterScore
Quality AwarenessPREMIUM2.2
Family OrientationCONSERVATISM1.62
Price SensitivityPREMIUM1.6
Need for SecurityCONSERVATISM1.27
Career OrientationPOWER1.23
Convenience OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Philo
CountryShare
United States83.7%
Japan5.5%
France1.7%

See Philo audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Philo have in United States?

Philo has an estimated audience of 2,285,500 people in United States, concentrated in Texas and California.

What is the gender split and age of Philo fans?

57.1% of Philo fans are female, 42.9% are male, with an average age of 43.2 years.

Which brands do Philo fans like most?

Philo fans show strongest brand affinity for Buying a House (3×), Alaskan Husky (3.94×), and Software widget (3.63×) over the country average.

Where do Philo fans live in United States?

Philo fans in United States are most concentrated in Texas (reach 205,528), California (reach 141,001), and Florida (reach 122,073). These three regions account for the largest share of the active audience.

What other brands do Philo fans also like?

Beyond Philo itself, the audience over-indexes on Alaskan Husky (3.94×), Software widget (3.63×), Eli Lilly (1.77×), and San Pellegrino (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.