Young Guns Audience in United States

Young Guns logo

Young Guns has an estimated audience of 743,150 people in United States. 29.3% are female, 70.7% are male, average age 40.3. Top regions: Texas, California, Florida. Top brand affinities: Pillow, ABC 7 Chicago, WESH, Winemaking, WFTV.

The average Young Guns fan in United States is 40.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Pillow, ABC 7 Chicago, WESH, with strongest over-indexing on Pillow (1.6× the country average). Demographically, the Young Guns audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

Demographics of Young Guns fans

Demographic split for Young Guns audience in United States
MetricValue
Female29.3%
Male70.7%
Average age40.3
Estimated audience size743,150

Audience persona

The typical Young Guns fan in United States is more male, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Young Guns in United States
RegionReachAffinity
Texas66,6521.04×
California60,1400.74×
Florida28,2130.56×
Ohio19,2860.84×
Arizona18,9861.25×
North Carolina18,8150.84×
New York17,9760.43×
Pennsylvania17,1190.68×
Illinois16,8570.68×
Tennessee15,9271.07×
Georgia15,8820.69×
Michigan15,3380.79×
Missouri14,7801.23×
Washington13,2210.89×
Oklahoma13,1731.6×
Indiana12,9870.96×
Colorado12,7671.09×
Virginia11,5030.64×
Kentucky11,2671.21×
Alabama10,8931.05×
New Mexico10,3692.78×
Minnesota9,3280.88×
Wisconsin9,0500.81×
Oregon8,9671.05×
South Carolina8,8650.79×
Arkansas8,3601.37×
Utah8,1831.23×
Louisiana7,8970.82×
New Jersey7,6540.4×
Kansas7,3961.26×
Iowa7,1531.17×
Massachusetts6,8750.47×
Hawaii6,3701.99×
Nevada6,3570.88×
Maryland6,0410.47×
Mississippi5,8380.95×
Idaho5,4731.47×
Nebraska4,2121.13×
West Virginia4,1651.2×
Montana3,7301.81×
Connecticut3,6640.49×
South Dakota3,0431.77×
Maine2,0230.76×
North Dakota1,9401.27×
New Hampshire1,9120.65×
Alaska1,8491.16×
Wyoming1,7821.62×
Rhode Island1,2010.51×
Delaware9620.47×
Vermont9160.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Young Guns audience
BrandAffinityCategory
Pillow1.6×Home & Garden
ABC 7 Chicago2.38×Movies & TV
WESH2.44×Movies & TV
Winemaking1.89×Food & Beverages
WFTV2.48×Movies & TV
Jack White1.83×Movies & TV
WSVN2.28×Movies & TV
Temple Grandin2.26×Literature
County council1.6×Politics & Society
Eindhoven1.69×Travel & Leisure
Grover Cleveland2.1×Politics & Society
Julio Cesar Chavez Jr.1.68×Sports
The Professor (Gilligan's Island)2.93×
Portia de Rossi1.55×Movies & TV
Ironmongery1.9×Home & Garden
Mike Conley, Jr.1.57×Sports
Assassin's Creed: Revelations1.6×Games
ABC iview2.52×Movies & TV
Gary Clark, Jr.1.86×Music & Radio
Darlene Love1.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Young Guns audience
TraitClusterScore
ExtroversionTHRILL1.42
TraditionCONSERVATISM1.21
IndividualismJOY1.14
SpiritualityBALANCE1.11
Career OrientationPOWER1.05
Need for SecurityCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Young Guns
CountryShare
United States70.4%
Germany6.5%
United Kingdom6.4%

See Young Guns audiences in other countries

More Western audiences in United States

Frequently asked questions

How many fans does Young Guns have in United States?

Young Guns has an estimated audience of 743,150 people in United States, concentrated in Texas and California.

What is the gender split and age of Young Guns fans?

29.3% of Young Guns fans are female, 70.7% are male, with an average age of 40.3 years.

Which brands do Young Guns fans like most?

Young Guns fans show strongest brand affinity for Pillow (1.6×), ABC 7 Chicago (2.38×), and WESH (2.44×) over the country average.

Where do Young Guns fans live in United States?

Young Guns fans in United States are most concentrated in Texas (reach 66,652), California (reach 60,140), and Florida (reach 28,213). These three regions account for the largest share of the active audience.

What other brands do Young Guns fans also like?

Beyond Young Guns itself, the audience over-indexes on ABC 7 Chicago (2.38×), WESH (2.44×), Winemaking (1.89×), and WFTV (2.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Young Guns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.