Rascasse Audience Intelligence

Plaza Las Américas Audience in United States

A data profile of the people who buy, follow and care about Plaza Las Américas in United States — modelled from more than twelve digital signal sources. Plaza Las Américas has an estimated audience of 419,913 people in United States.

#20among Shopping mall in United States#4442among POI in United States#564in Shopping

The average Plaza Las Américas fan in United States is 35.9 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include UNOde50, Liga MX, Google Maps, with strongest over-indexing on UNOde50 (197.84× the country average).

Demographically, the Plaza Las Américas audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plaza Las Américas fan in United States is more female, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for UNOde50.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plaza Las Américas profile in United States.

Audience size
420K
in United States
Gender
65.1%♀
34.9% male
Age
35.9
average years
Country rank
#40512
POI in United States
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plaza Las Américas fans

65.1% are female, 34.9% are male, average age 35.9.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Plaza Las Américas audience in United States
MetricValue
Female65.1%
Male34.9%
Average age35.9
Estimated audience size419,913
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Plaza Las Américas audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3922%
40-4920%
50+11%
Fig. 04

Worldwide distribution

59.0%

of the worldwide Plaza Las Américas audience comes from United States.

Worldwide audience distribution share by country for Plaza Las Américas
CountryShare
United States59.0%
Mexico30.0%
Spain4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plaza Las Américas audience in United States is strongest.

Fig. 05

Top regions by affinity

Plaza Las Américas fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K26.00×
02California~200K4.49×
03Florida~50K1.74×
04Texas~60K1.70×
05Washington, District of Columbia~2K1.41×
06Utah~5K1.31×
07Connecticut~4K0.92×
08Alaska<1K0.90×
09North Dakota<1K0.89×
10Vermont<1K0.89×
11South Dakota<1K0.88×
12Montana~1K0.87×
13West Virginia~2K0.85×
14Hawaii~2K0.84×
15Maine~1K0.84×
16Rhode Island~1K0.84×
17Delaware<1K0.84×
18Idaho~2K0.83×
19New Hampshire~1K0.81×
20New York~20K0.80×
21Massachusetts~7K0.80×
22Nebraska~2K0.80×
23New Mexico~2K0.79×
24Mississippi~3K0.78×
25Arkansas~3K0.77×
26Maryland~5K0.76×
27Iowa~3K0.74×
28Kansas~2K0.74×
29New Jersey~8K0.73×
30Louisiana~4K0.73×
31Virginia~7K0.70×
32Oklahoma~3K0.70×
33Kentucky~4K0.69×
34Nevada~3K0.67×
35North Carolina~8K0.66×
36Alabama~4K0.66×
37South Carolina~4K0.65×
38Oregon~3K0.65×
39Pennsylvania~9K0.63×
40Missouri~4K0.61×
41Tennessee~5K0.60×
42Colorado~4K0.60×
43Wisconsin~4K0.60×
44Minnesota~4K0.60×
45Indiana~5K0.59×
46Illinois~8K0.56×
47Washington~5K0.55×
48Arizona~5K0.54×
49Michigan~6K0.52×
50Ohio~6K0.50×
Fig. 06

Affinity by region

Affinity by region — Plaza Las Américas, United States
0.50×1.00×26.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plaza Las Américas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plaza Las Américas audience
#·InterestCategoryAffinity×
01UNOde50Fashion & Accessoires197.84×
02Campeonato Brasileiro Série BSports62.09×
03Cruzeiro Esporte ClubeSports26.87×
04RonaldinhoSports20.00×
05Campeonato Brasileiro Série ASports20.00×
06CR FlamengoSports20.00×
07Akame ga Kill!Literature20.00×
08Pep GuardiolaSports20.00×
09BulovaFashion & Accessoires20.00×
10Liga MXSports18.04×
11Stitch!Movies & TV13.10×
12Dolph LundgrenMovies & TV11.76×
13DuckDuckGoInternet & Social Media7.43×
14Las VegasTravel & Leisure5.94×
15Google MapsInternet & Social Media5.84×
16Web serverTechnology & Electronics5.64×
17CaribbeanTravel & Leisure4.01×
18Spanish languagePolitics & Society3.69×
19WalgreensShopping2.79×
20The UPS StoreShopping2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plaza Las Américas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plaza Las Américas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.29×
Need for SecurityCONSERVATISM1.87×
SpiritualityBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plaza Las Américas audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.74×
TraditionCONSERVATISM0.78×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plaza Las Américas have in United States?

Plaza Las Américas has an estimated audience of 419,913 people in United States, concentrated in Georgia and California.

02

What is the gender split and age of Plaza Las Américas fans?

65.1% of Plaza Las Américas fans are female, 34.9% are male, with an average age of 35.9 years.

03

Which brands do Plaza Las Américas fans like most?

Plaza Las Américas fans show strongest brand affinity for UNOde50 (197.84×), Liga MX (18.04×), and Google Maps (5.84×) over the country average.

04

Where do Plaza Las Américas fans live in United States?

Plaza Las Américas fans in United States are most concentrated in Georgia (reach ~300K), California (reach ~200K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Plaza Las Américas fans also like?

Beyond Plaza Las Américas itself, the audience over-indexes on Liga MX (18.04×), Google Maps (5.84×), Las Vegas (5.94×), and Stitch! (13.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Plaza Las Américas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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