Plaza Las Américas Audience in United States

Plaza Las Américas logo

Plaza Las Américas has an estimated audience of 419,913 people in United States. 65.1% are female, 34.9% are male, average age 35.9. Top regions: California, Georgia, Texas. Top brand affinities: JMUSports, Nationality, Nurse educator, Buying and Selling Real Estate, Stamp collecting.

The average Plaza Las Américas fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Georgia, Texas. Top brand affinities include JMUSports, Nationality, Nurse educator, with strongest over-indexing on JMUSports (149.09× the country average). Demographically, the Plaza Las Américas audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Shopping mall

Demographics of Plaza Las Américas fans

Demographic split for Plaza Las Américas audience in United States
MetricValue
Female65.1%
Male34.9%
Average age35.9
Estimated audience size419,913

Audience persona

The typical Plaza Las Américas fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for JMUSports.

Top regions in United States

Top regions ranked by reach for Plaza Las Américas in United States
RegionReachAffinity
California223,0424.83×
Georgia205,20315.86×
Texas78,7002.18×
Florida63,3922.23×
New York23,6341.01×
Pennsylvania10,0940.71×
North Carolina9,7470.77×
New Jersey9,2030.86×
Illinois8,4390.6×
Virginia8,3680.82×
Massachusetts7,8350.95×
Maryland6,2300.86×
Utah5,5141.47×
Ohio5,2830.41×
Connecticut4,5701.09×
Tennessee4,0180.48×
Washington3,7540.45×
Michigan3,7140.34×
South Carolina3,4400.54×
Louisiana3,3670.62×
Colorado3,2930.5×
Indiana3,1020.4×
Arizona3,0540.36×
Alabama2,7860.47×
Washington, District of Columbia2,4621.95×
Minnesota2,4250.4×
Wisconsin2,4190.38×
Missouri2,1750.32×
Oregon1,8900.39×
Nevada1,7910.44×
Oklahoma1,7870.38×
Arkansas1,6610.48×
Kentucky1,5590.3×
Iowa1,2860.37×
Kansas1,1410.34×
Mississippi1,0750.31×
New Mexico9290.44×
Rhode Island7680.57×
Idaho6060.29×
Delaware6050.52×
Nebraska5920.28×
New Hampshire5720.35×
Maine5220.35×
West Virginia5020.26×
Alaska4620.51×
Hawaii4430.25×
Montana4030.35×
South Dakota3980.41×
North Dakota3870.45×
Wyoming3750.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plaza Las Américas audience
BrandAffinityCategory
JMUSports149.09×Sports
Nationality5.88×Politics & Society
Nurse educator20×Kids & Family
Buying and Selling Real Estate20×Home & Garden
Stamp collecting10.89×Home & Garden
Hebe13.9×Home & Garden
Historic site8.99×Arts & Culture
Natural rubber2.89×Cars & Mobility
South Yorkshire20×Travel & Leisure
Home construction1.67×Home & Garden
Bank account2.66×Business & Career
Carnival of Souls20×Movies & TV
Canis9.51×Pets & Animals
Panama3.46×Travel & Leisure
Kendra Scott2.74×Fashion & Accessoires
Emperor Entertainment Group10.5×Business & Career
Jawaharlal Nehru University20×Business & Career
JDSU2.18×Business & Career
Mothercare2.25×Kids & Family
La Opinión4.67×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plaza Las Américas audience
TraitClusterScore
Luxury OrientationPREMIUM2.55
PatriotismCONSERVATISM2.47
Risk AppetiteTHRILL1.49
TravellingTHRILL1.36
Need for SecurityCONSERVATISM1.35
Design AffinityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Plaza Las Américas
CountryShare
United States59.2%
Mexico30.1%
Spain4.2%

See Plaza Las Américas audiences in other countries

More Shopping mall audiences in United States

Frequently asked questions

How many fans does Plaza Las Américas have in United States?

Plaza Las Américas has an estimated audience of 419,913 people in United States, concentrated in California and Georgia.

What is the gender split and age of Plaza Las Américas fans?

65.1% of Plaza Las Américas fans are female, 34.9% are male, with an average age of 35.9 years.

Which brands do Plaza Las Américas fans like most?

Plaza Las Américas fans show strongest brand affinity for JMUSports (149.09×), Nationality (5.88×), and Nurse educator (20×) over the country average.

Where do Plaza Las Américas fans live in United States?

Plaza Las Américas fans in United States are most concentrated in California (reach 223,042), Georgia (reach 205,203), and Texas (reach 78,700). These three regions account for the largest share of the active audience.

What other brands do Plaza Las Américas fans also like?

Beyond Plaza Las Américas itself, the audience over-indexes on Nationality (5.88×), Nurse educator (20×), Buying and Selling Real Estate (20×), and Stamp collecting (10.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plaza Las Américas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.