Popular (TV series) Audience in United States

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Popular (TV series) has an estimated audience of 1,947,758 people in United States. 48.3% are female, 51.7% are male, average age 41.4. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Mackenzie Foy, Spinal muscular atrophy, iZombie, JTV (Indonesia).

The average Popular (TV series) fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Mackenzie Foy, Spinal muscular atrophy, with strongest over-indexing on Minnesota (1.73× the country average). Demographically, the Popular (TV series) audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Popular (TV series) fans

Demographic split for Popular (TV series) audience in United States
MetricValue
Female48.3%
Male51.7%
Average age41.4
Estimated audience size1,947,758

Audience persona

The typical Popular (TV series) fan in United States is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Popular (TV series) in United States
RegionReachAffinity
California241,0061.13×
Texas181,7351.09×
New York166,9981.53×
Florida160,3001.22×
Pennsylvania70,1801.07×
Georgia64,7351.08×
Illinois64,6901×
Ohio61,1761.02×
North Carolina60,1461.03×
New Jersey59,5091.2×
Virginia50,1951.06×
Michigan49,9890.98×
Tennessee41,8271.07×
Washington39,8711.02×
Arizona37,9190.95×
Massachusetts35,4880.92×
Indiana35,1770.99×
Missouri34,0671.09×
Maryland33,4341×
Alabama28,5231.05×
South Carolina28,4760.97×
Minnesota28,1891.01×
Louisiana28,0751.12×
Colorado26,7240.87×
Kentucky26,5981.09×
Wisconsin26,5020.9×
Oklahoma23,4831.09×
Oregon23,0361.03×
Connecticut20,4241.05×
Utah18,5951.07×
Nevada18,2810.97×
Arkansas17,4401.09×
Mississippi17,2501.07×
Kansas15,8231.03×
Iowa15,7000.98×
Nebraska9,6630.99×
West Virginia8,9080.98×
Hawaii8,8301.05×
Idaho8,8040.9×
New Mexico8,7040.89×
New Hampshire6,4070.83×
Maine6,3010.9×
Washington, District of Columbia6,0231.03×
Rhode Island5,6180.91×
Montana4,4580.82×
Delaware4,2240.79×
North Dakota3,6120.9×
South Dakota3,5560.79×
Alaska3,2410.78×
Vermont2,5410.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Popular (TV series) audience
BrandAffinityCategory
Minnesota1.73×Travel & Leisure
Mackenzie Foy5.59×Fashion & Accessoires
Spinal muscular atrophy4.92×Health
iZombie6.35×Movies & TV
JTV (Indonesia)2.33×
Penn & Teller3.11×Movies & TV
Mad About You4.3×Movies & TV
Life of Pi2.48×Movies & TV
Leverage (TV series)1.53×Movies & TV
Totally Spies!2.96×Movies & TV
Dental hygienist1.54×Health
Cultural studies2.72×Business & Career
Ext JS5.61×Technology & Electronics
My Name Is Khan5.65×Movies & TV
Stop Bullying2.78×Politics & Society
Toros de Tijuana4.23×Sports
Better Off Dead (film)1.58×Movies & TV
The Boomtown Rats8.06×Music & Radio
Ixtapaluca2.29×Travel & Leisure
The Tree of Life (film)1.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Popular (TV series) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.16
Price SensitivityPREMIUM1.07
Risk AppetiteTHRILL1.03
TravellingTHRILL0.98
Luxury OrientationPREMIUM0.95
Urban LifestyleOPEN0.93

Worldwide distribution

Worldwide audience distribution share by country for Popular (TV series)
CountryShare
United States65.6%
United Kingdom14.2%
Germany7.7%

See Popular (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Popular (TV series) have in United States?

Popular (TV series) has an estimated audience of 1,947,758 people in United States, concentrated in California and Texas.

What is the gender split and age of Popular (TV series) fans?

48.3% of Popular (TV series) fans are female, 51.7% are male, with an average age of 41.4 years.

Which brands do Popular (TV series) fans like most?

Popular (TV series) fans show strongest brand affinity for Minnesota (1.73×), Mackenzie Foy (5.59×), and Spinal muscular atrophy (4.92×) over the country average.

Where do Popular (TV series) fans live in United States?

Popular (TV series) fans in United States are most concentrated in California (reach 241,006), Texas (reach 181,735), and New York (reach 166,998). These three regions account for the largest share of the active audience.

What other brands do Popular (TV series) fans also like?

Beyond Popular (TV series) itself, the audience over-indexes on Mackenzie Foy (5.59×), Spinal muscular atrophy (4.92×), iZombie (6.35×), and JTV (Indonesia) (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Popular (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.