Powder (substance) Audience in United States

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Powder (substance) has an estimated audience of 1,352,307 people in United States. 70.4% are female, 29.6% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Women's empowerment, Tierra Cali, Certified diabetes educator, Further education, Tierra caliente.

The average Powder (substance) fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Women's empowerment, Tierra Cali, Certified diabetes educator, with strongest over-indexing on Women's empowerment (2× the country average). Demographically, the Powder (substance) audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Powder (substance) fans

Demographic split for Powder (substance) audience in United States
MetricValue
Female70.4%
Male29.6%
Average age41.5
Estimated audience size1,352,307

Audience persona

The typical Powder (substance) fan in United States is more female, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Women's empowerment.

Top regions in United States

Top regions ranked by reach for Powder (substance) in United States
RegionReachAffinity
California178,4101.2×
Texas142,6761.23×
Florida93,9641.03×
New York69,8680.92×
Ohio45,9291.1×
Illinois45,7191.01×
Pennsylvania44,8510.98×
North Carolina42,3281.04×
Georgia42,1481.01×
Michigan37,3941.06×
New Jersey31,0220.9×
Virginia30,3570.92×
Arizona30,0321.09×
Tennessee29,6631.09×
Indiana27,4191.11×
Washington27,3401.01×
Missouri22,2321.02×
Colorado22,2311.04×
Massachusetts21,8030.82×
Alabama20,6811.09×
Maryland20,4440.88×
Louisiana20,1321.15×
South Carolina19,7060.97×
Oklahoma19,4301.29×
Kentucky19,0421.12×
Wisconsin18,0620.89×
Oregon17,3221.12×
Minnesota16,9500.87×
Utah14,5251.2×
Nevada14,2641.09×
Arkansas13,3691.2×
Connecticut12,4640.92×
Mississippi12,0061.08×
Kansas11,5461.08×
Iowa10,8940.98×
New Mexico7,9551.17×
West Virginia7,0741.12×
Nebraska7,0381.04×
Idaho6,9221.02×
Maine4,8321×
New Hampshire4,7550.89×
Hawaii4,6850.81×
Montana3,7020.99×
Rhode Island3,6150.84×
Delaware3,1010.83×
South Dakota2,6170.84×
Washington, District of Columbia2,5940.64×
Alaska2,3530.81×
North Dakota2,2120.8×
Wyoming1,8300.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Powder (substance) audience
BrandAffinityCategory
Women's empowerment2×Politics & Society
Tierra Cali2.76×Travel & Leisure
Certified diabetes educator4.4×Business & Career
Further education3.28×Kids & Family
Tierra caliente2.15×Travel & Leisure
Emigrate (band)2.42×Music & Radio
Enrique Hernández (baseball)3.84×Sports
Roger Federer1.76×Sports
Janitor1.68×Home & Garden
Bugatti Chiron2.53×Cars & Mobility
WCCO-TV1.82×Movies & TV
Buying a House1.59×Home & Garden
Enid, Oklahoma2.22×Travel & Leisure
Better Off Dead (film)2.4×Movies & TV
Brunello Cucinelli1.58×Fashion & Accessoires
Ezekiel Elliott1.55×Sports
Buenavista (Madrid)1.73×Travel & Leisure
Ichiro Suzuki2.01×Sports
Hattiesburg, Mississippi1.9×Travel & Leisure
Chiropractic education1.9×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Powder (substance) audience
TraitClusterScore
Price SensitivityPREMIUM1.5
SustainabilityBALANCE1.39
SpiritualityBALANCE1.31
Design AffinityPREMIUM1.29
IndulgenceJOY1.27
Quality AwarenessPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Powder (substance)
CountryShare
United States39.1%
United Kingdom9.5%
Italy9.4%

See Powder (substance) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Powder (substance) have in United States?

Powder (substance) has an estimated audience of 1,352,307 people in United States, concentrated in California and Texas.

What is the gender split and age of Powder (substance) fans?

70.4% of Powder (substance) fans are female, 29.6% are male, with an average age of 41.5 years.

Which brands do Powder (substance) fans like most?

Powder (substance) fans show strongest brand affinity for Women's empowerment (2×), Tierra Cali (2.76×), and Certified diabetes educator (4.4×) over the country average.

Where do Powder (substance) fans live in United States?

Powder (substance) fans in United States are most concentrated in California (reach 178,410), Texas (reach 142,676), and Florida (reach 93,964). These three regions account for the largest share of the active audience.

What other brands do Powder (substance) fans also like?

Beyond Powder (substance) itself, the audience over-indexes on Tierra Cali (2.76×), Certified diabetes educator (4.4×), Further education (3.28×), and Tierra caliente (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Powder (substance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.