Prof Audience in United States
Prof has an estimated audience of 301,628 people in United States. 39.6% are female, 60.4% are male, average age 34.3. Top brand affinities: No Escape (1994 film), Dog breed, Home construction, 3D printing, Home equity.
Top brand affinities include No Escape (1994 film), Dog breed, Home construction, with strongest over-indexing on No Escape (1994 film) (21.86× the country average). Demographically, the Prof audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Prof fans
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 34.3 |
| Estimated audience size | 301,628 |
Audience persona
The typical Prof fan in United States is more male, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for No Escape (1994 film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| No Escape (1994 film) | 21.86× | Movies & TV |
| Dog breed | 2.2× | Pets & Animals |
| Home construction | 2.31× | Home & Garden |
| 3D printing | 3.93× | Technology & Electronics |
| Home equity | 2.73× | Home & Garden |
| Progressive rock | 2.9× | Music & Radio |
| Urban Outfitters | 2.55× | Shopping |
| Magazine (band) | 8.74× | Music & Radio |
| Product design | 2.1× | Business & Career |
| Elsword | 17.46× | Games |
| Alaska | 1.8× | Travel & Leisure |
| Gomer Pyle, U.S.M.C. | 27.25× | Movies & TV |
| JDSU | 2.94× | Business & Career |
| Pro-Ject | 3.65× | Music & Radio |
| Winemaking | 3.21× | Food & Beverages |
| UK garage | 3.66× | Music & Radio |
| Google Photos | 1.63× | Technology & Electronics |
| Jax Teller | 11.53× | Movies & TV |
| Guy Fieri | 2.43× | Movies & TV |
| IS (Infinite Stratos) | 2.35× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.76 |
| Extroversion | THRILL | 1.68 |
| Patriotism | CONSERVATISM | 1.33 |
| Tradition | CONSERVATISM | 1.32 |
| Urban Lifestyle | OPEN | 1.28 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Portugal | 15.7% |
| Brazil | 8.8% |
See Prof audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Prof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.