Prof Audience in United States
Prof has an estimated audience of 301,628 people in United States. 39.6% are female, 60.4% are male, average age 34.3. Top brand affinities: Vanilla Ice, Tech N9ne, Method Man, Jaden Smith, MF Doom.
Top brand affinities include Vanilla Ice, Tech N9ne, Method Man, with strongest over-indexing on Vanilla Ice (91.55× the country average). Demographically, the Prof audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Prof fans
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 34.3 |
| Estimated audience size | 301,628 |
Audience persona
The typical Prof fan in United States is more male, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vanilla Ice.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vanilla Ice | 91.55× | Music & Radio |
| Tech N9ne | 73.17× | Music & Radio |
| Method Man | 34.18× | Music & Radio |
| Jaden Smith | 27.51× | Movies & TV |
| MF Doom | 30.82× | Music & Radio |
| Lil Peep | 21.86× | Music & Radio |
| Thandie Newton | 18.51× | Movies & TV |
| J Dilla | 42.04× | Music & Radio |
| Kia Sportage | 17.46× | Cars & Mobility |
| Rick and Morty | 5.73× | Movies & TV |
| Will.i.am | 27.25× | Music & Radio |
| Erin Andrews | 18.05× | Sports |
| Livemusic | 3.66× | Music & Radio |
| M.I.A. (rapper) | 14.62× | Music & Radio |
| James Caan | 12.11× | Movies & TV |
| Sharon Osbourne | 7.67× | Movies & TV |
| Nipsey Hussle | 13.21× | Music & Radio |
| Madlib | 45.97× | Music & Radio |
| Megan Fox | 5.28× | Movies & TV |
| Superman | 1.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.76 |
| Extroversion | THRILL | 1.68 |
| Patriotism | CONSERVATISM | 1.33 |
| Tradition | CONSERVATISM | 1.32 |
| Urban Lifestyle | OPEN | 1.28 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Portugal | 15.7% |
| Brazil | 8.8% |
See Prof audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Prof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.