A data profile of the people who buy, follow and care about Prof in United States — modelled from more than twelve digital signal sources. Prof has an estimated audience of 321,064 people in United States.
The average Prof fan in United States is 31.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Vanilla Ice, MF Doom, Jaden Smith, with strongest over-indexing on Vanilla Ice (75.49× the country average).
Demographically, the Prof audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Prof fan in United States is more male, around 31.2 years old, with strong Patriotism tendencies and a notable affinity for Vanilla Ice.
The key figures that characterise the Prof profile in United States.
33.8% are female, 66.2% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 31.2 |
| Estimated audience size | 321,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Prof audience comes from United States.
| Country | Share |
|---|---|
| United States | 15.8% |
| Portugal | 14.0% |
| Brazil | 9.2% |
Where the Prof audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minnesota | ~9K | 2.08× | |
| 02 | South Dakota | ~1K | 1.93× | |
| 03 | Montana | ~2K | 1.90× | |
| 04 | North Dakota | ~1K | 1.66× | |
| 05 | Wyoming | <1K | 1.53× | |
| 06 | Idaho | ~2K | 1.44× | |
| 07 | Oregon | ~5K | 1.42× | |
| 08 | Iowa | ~3K | 1.41× | |
| 09 | Nebraska | ~2K | 1.34× | |
| 10 | Wisconsin | ~6K | 1.31× | |
| 11 | Washington | ~8K | 1.29× | |
| 12 | Colorado | ~6K | 1.27× | |
| 13 | Indiana | ~6K | 1.07× | |
| 14 | New Mexico | ~2K | 1.07× | |
| 15 | Maine | ~1K | 1.05× | |
| 16 | Ohio | ~9K | 0.99× | |
| 17 | Alaska | <1K | 0.99× | |
| 18 | Michigan | ~8K | 0.97× | |
| 19 | Missouri | ~5K | 0.97× | |
| 20 | Oklahoma | ~3K | 0.95× | |
| 21 | Vermont | <1K | 0.95× | |
| 22 | Kansas | ~2K | 0.94× | |
| 23 | New Hampshire | ~1K | 0.94× | |
| 24 | Kentucky | ~3K | 0.90× | |
| 25 | West Virginia | ~1K | 0.89× | |
| 26 | Rhode Island | <1K | 0.87× | |
| 27 | Nevada | ~2K | 0.86× | |
| 28 | Arkansas | ~2K | 0.86× | |
| 29 | Arizona | ~5K | 0.84× | |
| 30 | Utah | ~2K | 0.83× | |
| 31 | Delaware | <1K | 0.83× | |
| 32 | Hawaii | ~1K | 0.80× | |
| 33 | Tennessee | ~5K | 0.78× | |
| 34 | Washington, District of Columbia | <1K | 0.77× | |
| 35 | Louisiana | ~3K | 0.76× | |
| 36 | Mississippi | ~2K | 0.76× | |
| 37 | Pennsylvania | ~7K | 0.75× | |
| 38 | South Carolina | ~3K | 0.75× | |
| 39 | Illinois | ~7K | 0.74× | |
| 40 | North Carolina | ~7K | 0.74× | |
| 41 | Connecticut | ~2K | 0.74× | |
| 42 | Virginia | ~5K | 0.73× | |
| 43 | Alabama | ~3K | 0.70× | |
| 44 | New Jersey | ~5K | 0.68× | |
| 45 | New York | ~10K | 0.66× | |
| 46 | California | ~20K | 0.65× | |
| 47 | Maryland | ~3K | 0.65× | |
| 48 | Texas | ~20K | 0.64× | |
| 49 | Georgia | ~6K | 0.64× | |
| 50 | Florida | ~10K | 0.59× |
The strongest cross-interests of the Prof audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanilla Ice | Music & Radio | 75.49× | ||
| 02 | Madlib | Music & Radio | 71.53× | ||
| 03 | MF Doom | Music & Radio | 70.13× | ||
| 04 | Tech N9ne | Music & Radio | 53.36× | ||
| 05 | J Dilla | Music & Radio | 35.96× | ||
| 06 | UB40 | Music & Radio | 34.30× | ||
| 07 | Jaden Smith | Movies & TV | 32.42× | ||
| 08 | Will.i.am | Music & Radio | 27.43× | ||
| 09 | Lil Peep | Music & Radio | 24.65× | ||
| 10 | Lil Dicky | Music & Radio | 24.19× | ||
| 11 | Robin Thicke | Music & Radio | 21.94× | ||
| 12 | Dean Martin | Music & Radio | 21.42× | ||
| 13 | Method Man | Music & Radio | 19.96× | ||
| 14 | Thandie Newton | Movies & TV | 18.52× | ||
| 15 | Erin Andrews | Sports | 18.27× | ||
| 16 | M.I.A. (rapper) | Music & Radio | 14.22× | ||
| 17 | Nipsey Hussle | Music & Radio | 13.74× | ||
| 18 | 21 Savage | Music & Radio | 12.76× | ||
| 19 | James Caan | Movies & TV | 11.23× | ||
| 20 | Megan Fox | Movies & TV | 5.40× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.28× | |
| Tradition | CONSERVATISM | 1.70× | |
| Urban Lifestyle | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.62× | |
| Creativity | OPEN | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× |
Prof has an estimated audience of 321,064 people in United States, concentrated in California and Texas.
33.8% of Prof fans are female, 66.2% are male, with an average age of 31.2 years.
Prof fans show strongest brand affinity for Vanilla Ice (75.49×), MF Doom (70.13×), and Jaden Smith (32.42×) over the country average.
Prof fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Prof itself, the audience over-indexes on MF Doom (70.13×), Jaden Smith (32.42×), Madlib (71.53×), and Tech N9ne (53.36×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Prof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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