Protagonist Audience in United States

Protagonist logo

Protagonist has an estimated audience of 2,566,485 people in United States. 56.2% are female, 43.8% are male, average age 32.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Queens College, City University of New York, Dog breed, Google Home.

The average Protagonist fan in United States is 32.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Queens College, City University of New York, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Protagonist audience skews more female with an average age of 32.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Protagonist fans

Demographic split for Protagonist audience in United States
MetricValue
Female56.2%
Male43.8%
Average age32.1
Estimated audience size2,566,485

Audience persona

The typical Protagonist fan in United States is more female, around 32.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Protagonist in United States
RegionReachAffinity
California345,8861.23×
Texas246,7321.12×
Florida195,9421.13×
New York152,0991.06×
North Carolina101,8381.32×
Georgia88,3531.12×
Pennsylvania86,9901.01×
Illinois83,4780.98×
Ohio70,9710.9×
Michigan69,0691.03×
Washington69,0381.34×
Virginia65,9091.05×
New Jersey63,0230.97×
Arizona57,8281.1×
Massachusetts53,5641.06×
Tennessee53,2091.03×
Maryland48,2821.09×
Missouri45,6951.1×
Indiana44,6090.95×
Minnesota41,2341.12×
South Carolina38,5651×
Alabama37,1111.04×
Colorado36,5670.9×
Louisiana34,0011.03×
Oklahoma30,6831.08×
Wisconsin30,6800.79×
Kentucky28,9150.9×
Oregon28,8940.98×
Connecticut24,3110.94×
Nevada24,1180.97×
Mississippi23,0571.09×
Utah22,8170.99×
Arkansas20,4840.97×
Kansas19,3540.96×
Iowa18,7270.89×
Hawaii13,2971.21×
West Virginia12,3181.03×
Idaho12,2330.95×
New Mexico12,2220.95×
Nebraska10,8630.84×
New Hampshire8,9000.88×
Maine8,0230.87×
Washington, District of Columbia7,4040.96×
Rhode Island6,9690.85×
Delaware6,2850.89×
Alaska6,2391.14×
Montana5,9500.84×
South Dakota5,2350.88×
North Dakota5,0460.96×
Vermont3,5600.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Protagonist audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Queens College, City University of New York15.21×Business & Career
Dog breed2.16×Pets & Animals
Google Home11.66×Technology & Electronics
Combat sport2.7×Sports
Jezebel (film)10.97×Movies & TV
Urban Outfitters2.84×Shopping
Nuts (film)6.55×Movies & TV
The Historian16.48×Literature
Bank account2.56×Business & Career
Cam Ward3.84×Sports
Monogram3.76×Home & Garden
Collectable1.52×Kids & Family
Grinch3.54×Movies & TV
Product design1.71×Business & Career
Vocal harmony3.67×Music & Radio
Eurail16.57×Cars & Mobility
Bridget Jones: The Edge of Reason15.38×Movies & TV
Pro-Ject2.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Protagonist audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.57
Early Adopter MentalityPOWER1.61
PatriotismCONSERVATISM1.51
Pet OwnershipJOY1.32
ExtroversionTHRILL1.32
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Protagonist
CountryShare
United States21.4%
Colombia8.7%
Japan8.0%

See Protagonist audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Protagonist have in United States?

Protagonist has an estimated audience of 2,566,485 people in United States, concentrated in California and Texas.

What is the gender split and age of Protagonist fans?

56.2% of Protagonist fans are female, 43.8% are male, with an average age of 32.1 years.

Which brands do Protagonist fans like most?

Protagonist fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Queens College, City University of New York (15.21×) over the country average.

Where do Protagonist fans live in United States?

Protagonist fans in United States are most concentrated in California (reach 345,886), Texas (reach 246,732), and Florida (reach 195,942). These three regions account for the largest share of the active audience.

What other brands do Protagonist fans also like?

Beyond Protagonist itself, the audience over-indexes on Mathcore (18.06×), Queens College, City University of New York (15.21×), Dog breed (2.16×), and Google Home (11.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Protagonist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.