Quarry Audience in United States

Quarry logo

Quarry has an estimated audience of 1,753,852 people in United States. 44.3% are female, 55.7% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Urban Outfitters, The Historian.

The average Quarry fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Quarry audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Quarry fans

Demographic split for Quarry audience in United States
MetricValue
Female44.3%
Male55.7%
Average age44.3
Estimated audience size1,753,852

Audience persona

The typical Quarry fan in United States is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Quarry in United States
RegionReachAffinity
California179,2050.93×
Texas177,9351.18×
Florida94,2300.79×
New York87,1400.89×
Pennsylvania75,6061.28×
North Carolina73,7101.4×
Illinois67,3271.15×
Ohio63,1591.17×
Georgia57,0681.06×
Virginia49,7361.16×
Tennessee47,4101.35×
Missouri45,3741.6×
New Jersey42,5740.95×
Michigan37,7250.82×
Washington36,3031.03×
Massachusetts36,0671.04×
Minnesota33,8501.35×
Indiana33,2111.04×
Wisconsin32,2671.22×
Maryland31,8831.06×
Colorado28,2441.02×
Louisiana25,1411.11×
South Carolina24,2660.92×
Arizona24,0910.67×
Kentucky21,8060.99×
Alabama21,7940.89×
Oregon20,8881.04×
Oklahoma19,2300.99×
Iowa18,9871.31×
Utah17,6721.13×
Connecticut16,2550.92×
Arkansas15,8411.1×
Kansas15,3361.11×
Nevada11,8110.7×
Mississippi9,3820.65×
Maine7,8771.25×
West Virginia7,3390.9×
Nebraska6,8190.78×
New Hampshire6,7170.97×
Hawaii6,2480.83×
Idaho6,2040.71×
New Mexico5,8900.67×
Vermont5,3921.75×
Rhode Island4,6300.83×
Washington, District of Columbia4,4690.85×
Montana4,0580.83×
Delaware3,2620.67×
South Dakota3,2150.79×
Alaska2,9250.78×
North Dakota2,3080.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quarry audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Urban Outfitters2.16×Shopping
The Historian16.48×Literature
Nationality2×Politics & Society
Pillow1.7×Home & Garden
Sinaloa2.85×Travel & Leisure
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Tomb Raider: The Last Revelation11.75×Games
MK2.1×Music & Radio
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.17×Travel & Leisure
charvel guitars12.76×Music & Radio
Hebe2.66×Home & Garden
El Hijo del Santo12.68×Sports
Holly Hagan17.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quarry audience
TraitClusterScore
PatriotismCONSERVATISM1.79
DIY MentalityTHRILL1.55
Need for SecurityCONSERVATISM1.41
Community OrientationOPEN1.34
Design AffinityPREMIUM1.34
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Quarry
CountryShare
United States23.1%
United Kingdom8.5%
Italy5.9%

See Quarry audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Quarry have in United States?

Quarry has an estimated audience of 1,753,852 people in United States, concentrated in California and Texas.

What is the gender split and age of Quarry fans?

44.3% of Quarry fans are female, 55.7% are male, with an average age of 44.3 years.

Which brands do Quarry fans like most?

Quarry fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Quarry fans live in United States?

Quarry fans in United States are most concentrated in California (reach 179,205), Texas (reach 177,935), and Florida (reach 94,230). These three regions account for the largest share of the active audience.

What other brands do Quarry fans also like?

Beyond Quarry itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Urban Outfitters (2.16×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quarry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.