Quetzaltenango Audience in United States

Quetzaltenango logo

Quetzaltenango has an estimated audience of 367,417 people in United States. 29.9% are female, 70.1% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Combat sport, Panama, Penn & Teller, Isabela (province).

The average Quetzaltenango fan in United States is 32.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Combat sport, Panama, with strongest over-indexing on Minnesota (4.65× the country average). Demographically, the Quetzaltenango audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Quetzaltenango fans

Demographic split for Quetzaltenango audience in United States
MetricValue
Female29.9%
Male70.1%
Average age32.9
Estimated audience size367,417

Audience persona

The typical Quetzaltenango fan in United States is more male, around 32.9 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Quetzaltenango in United States
RegionReachAffinity
California79,3571.96×
Texas37,2431.18×
Florida28,1211.13×
New York24,0731.17×
Georgia15,6301.38×
Virginia13,3531.49×
Illinois11,9490.98×
Maryland11,3651.8×
North Carolina10,9780.99×
New Jersey10,7931.15×
Massachusetts8,4051.16×
Washington8,3841.14×
Pennsylvania8,0950.65×
Tennessee7,6791.04×
Utah7,6082.31×
Colorado7,0671.22×
Oregon6,8091.62×
Oklahoma6,5631.61×
Ohio6,0160.53×
Michigan5,4680.57×
Indiana4,9140.73×
South Carolina4,6090.83×
Minnesota4,3270.82×
Missouri4,1580.7×
Arizona3,9660.53×
Washington, District of Columbia3,6173.28×
Louisiana3,3910.72×
Kentucky3,2300.7×
Wisconsin3,2120.58×
Connecticut3,1770.86×
Nevada3,0570.86×
Nebraska3,0341.65×
Arkansas2,4010.79×
Iowa2,3050.76×
Kansas2,2020.76×
Idaho2,1171.15×
Alabama1,9000.37×
Rhode Island1,8491.58×
New Mexico1,6190.88×
Mississippi1,4070.46×
Delaware1,0241.01×
Maine8020.61×
Hawaii7550.48×
Montana7450.73×
New Hampshire6800.47×
West Virginia6730.39×
South Dakota6300.74×
Vermont5500.85×
Wyoming3960.73×
Alaska3660.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quetzaltenango audience
BrandAffinityCategory
Minnesota4.65×Travel & Leisure
Combat sport1.54×Sports
Panama3.13×Travel & Leisure
Penn & Teller7.05×Movies & TV
Isabela (province)7.77×
Dental hygienist3.27×Health
Lebanese cuisine3.34×Food & Beverages
Warning sign4.87×Cars & Mobility
Sears1.63×Shopping
Toros de Tijuana9.35×Sports
Ixtapaluca6.24×Travel & Leisure
JTV (Indonesia)1.86×
Asajj Ventress4.12×Movies & TV
The Boomtown Rats18.17×Music & Radio
LaMarcus Aldridge6.41×Sports
Warminster Township, Bucks County, Pennsylvania9.26×Travel & Leisure
Mad About You3.39×Movies & TV
Italian Market, Philadelphia3.67×
Leverage (TV series)1.57×Movies & TV
Biblical inspiration2.09×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quetzaltenango audience
TraitClusterScore
Need for SecurityCONSERVATISM1.15
SpiritualityBALANCE1
TravellingTHRILL0.92
TraditionCONSERVATISM0.88
Urban LifestyleOPEN0.82
ExtroversionTHRILL0.73

Worldwide distribution

Worldwide audience distribution share by country for Quetzaltenango
CountryShare
United States52.6%
Mexico40.8%
Spain4.7%

See Quetzaltenango audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Quetzaltenango have in United States?

Quetzaltenango has an estimated audience of 367,417 people in United States, concentrated in California and Texas.

What is the gender split and age of Quetzaltenango fans?

29.9% of Quetzaltenango fans are female, 70.1% are male, with an average age of 32.9 years.

Which brands do Quetzaltenango fans like most?

Quetzaltenango fans show strongest brand affinity for Minnesota (4.65×), Combat sport (1.54×), and Panama (3.13×) over the country average.

Where do Quetzaltenango fans live in United States?

Quetzaltenango fans in United States are most concentrated in California (reach 79,357), Texas (reach 37,243), and Florida (reach 28,121). These three regions account for the largest share of the active audience.

What other brands do Quetzaltenango fans also like?

Beyond Quetzaltenango itself, the audience over-indexes on Combat sport (1.54×), Panama (3.13×), Penn & Teller (7.05×), and Isabela (province) (7.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quetzaltenango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.