R2-D2 Audience in United States
R2-D2 has an estimated audience of 1,207,693 people in United States. 40.2% are female, 59.8% are male, average age 34.6. Top brand affinities: Queens College, City University of New York, Elsword, Dog breed, Natural rubber, Bank account.
Top brand affinities include Queens College, City University of New York, Elsword, Dog breed, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the R2-D2 audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity.
Category: Movies & TV · Type: Fictional Character
Demographics of R2-D2 fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 34.6 |
| Estimated audience size | 1,207,693 |
Audience persona
The typical R2-D2 fan in United States is more male, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Queens College, City University of New York.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Queens College, City University of New York | 20× | Business & Career |
| Elsword | 32.97× | Games |
| Dog breed | 1.67× | Pets & Animals |
| Natural rubber | 2.75× | Cars & Mobility |
| Bank account | 2.92× | Business & Career |
| Combat sport | 1.64× | Sports |
| Monogram | 3.54× | Home & Garden |
| Emporium Melbourne | 41.85× | Shopping |
| Voter registration | 3.48× | Politics & Society |
| JDSU | 2.08× | Business & Career |
| Electrolyte | 2.99× | Health |
| Hypertext | 3.67× | Technology & Electronics |
| Home staging | 3.13× | Home & Garden |
| Tasha Alexander | 49.58× | Literature |
| Nebraska Cornhuskers football | 2.09× | Sports |
| Staycation | 1.91× | Home & Garden |
| Winemaking | 2.59× | Food & Beverages |
| Atkins diet | 2.81× | Health |
| Jesse Plemons | 1.86× | Movies & TV |
| Justice | 1.53× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.82 |
| LGBTQ+ Identity | OPEN | 1.62 |
| Pet Ownership | JOY | 1.59 |
| Luxury Orientation | PREMIUM | 1.58 |
| Sustainability | BALANCE | 1.45 |
| Design Affinity | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| Italy | 12.6% |
| Japan | 8.5% |
See R2-D2 audiences in other countries
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- Yoda (9,294,654)
How to read this data
Audience size is the estimated number of people in United States who actively search for R2-D2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.