Rack and pinion Audience in United States

Rack and pinion logo

Rack and pinion has an estimated audience of 1,519,776 people in United States. 16.7% are female, 83.3% are male, average age 42.7. Top regions: Texas, California, Florida. Top brand affinities: Diane Sawyer, ABC 7 Chicago, WESH, Better Off Dead (film), Totally Spies!.

The average Rack and pinion fan in United States is 42.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Diane Sawyer, ABC 7 Chicago, WESH, with strongest over-indexing on Diane Sawyer (5.09× the country average). Demographically, the Rack and pinion audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Rack and pinion fans

Demographic split for Rack and pinion audience in United States
MetricValue
Female16.7%
Male83.3%
Average age42.7
Estimated audience size1,519,776

Audience persona

The typical Rack and pinion fan in United States is more male, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Diane Sawyer.

Top regions in United States

Top regions ranked by reach for Rack and pinion in United States
RegionReachAffinity
Texas224,4001.72×
California211,2171.26×
Florida112,7131.1×
New York69,1430.81×
Georgia52,0151.11×
Michigan50,4401.27×
Illinois49,9780.99×
Arizona49,0601.58×
Ohio47,5511.02×
North Carolina43,0480.94×
Pennsylvania37,7440.74×
Virginia34,1120.92×
Tennessee33,7621.11×
Indiana32,4911.17×
Louisiana29,4041.5×
New Jersey28,0740.73×
Missouri26,5211.08×
Maryland25,7380.98×
South Carolina25,5151.12×
Alabama25,5141.2×
Colorado24,7171.03×
Washington24,5200.8×
Oklahoma21,2861.26×
Kentucky20,9481.1×
Massachusetts20,8180.7×
Wisconsin20,6350.9×
Nevada19,0971.3×
Mississippi18,5401.48×
Minnesota18,1830.84×
Utah17,2381.27×
Arkansas15,8831.27×
Oregon14,6550.84×
Kansas12,9311.08×
Iowa12,6231.01×
Connecticut11,5480.76×
New Mexico10,1401.33×
Nebraska7,9631.04×
Hawaii7,8491.2×
Idaho7,2070.95×
West Virginia6,8630.97×
Montana3,4340.81×
Rhode Island3,3100.68×
South Dakota3,1810.91×
North Dakota3,1741.02×
Washington, District of Columbia3,0150.66×
New Hampshire2,8030.47×
Maine2,5840.47×
Delaware2,4670.59×
Alaska2,3340.72×
Wyoming1,7440.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rack and pinion audience
BrandAffinityCategory
Diane Sawyer5.09×Movies & TV
ABC 7 Chicago1.92×Movies & TV
WESH2.12×Movies & TV
Better Off Dead (film)3.78×Movies & TV
Totally Spies!4.36×Movies & TV
Leverage (TV series)2.18×Movies & TV
Life of Pi3.12×Movies & TV
Israeli cuisine2.85×Food & Beverages
Graham Greene1.87×Literature
WFTV1.59×Movies & TV
Title Nine2.78×Fashion & Accessoires
WSVN1.75×Movies & TV
The Tree of Life (film)2.62×Movies & TV
Caesarea4.9×Travel & Leisure
Nick Jr. (Australia)1.77×Kids & Family
Academy Award for Best Visual Effects2.45×Movies & TV
Equinix2.68×Business & Career
Iyanla Vanzant2.68×Business & Career
Ub Iwerks4.93×Literature
Cultural studies1.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rack and pinion audience
TraitClusterScore
Career OrientationPOWER1.53
Need for SecurityCONSERVATISM1.31
DIY MentalityTHRILL1.23
IndividualismJOY1.16
ExtroversionTHRILL1.14
Luxury OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Rack and pinion
CountryShare
United States89.9%
Italy3.3%
Germany1.6%

See Rack and pinion audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Rack and pinion have in United States?

Rack and pinion has an estimated audience of 1,519,776 people in United States, concentrated in Texas and California.

What is the gender split and age of Rack and pinion fans?

16.7% of Rack and pinion fans are female, 83.3% are male, with an average age of 42.7 years.

Which brands do Rack and pinion fans like most?

Rack and pinion fans show strongest brand affinity for Diane Sawyer (5.09×), ABC 7 Chicago (1.92×), and WESH (2.12×) over the country average.

Where do Rack and pinion fans live in United States?

Rack and pinion fans in United States are most concentrated in Texas (reach 224,400), California (reach 211,217), and Florida (reach 112,713). These three regions account for the largest share of the active audience.

What other brands do Rack and pinion fans also like?

Beyond Rack and pinion itself, the audience over-indexes on ABC 7 Chicago (1.92×), WESH (2.12×), Better Off Dead (film) (3.78×), and Totally Spies! (4.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rack and pinion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.