Rebecca Taylor Audience in United States

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Rebecca Taylor has an estimated audience of 359,209 people in United States. 89.5% are female, 10.5% are male, average age 40.8. Top regions: California, New York, Texas. Top brand affinities: Home equity, Janitor, Mothercare, Elsword, Meals on Wheels.

The average Rebecca Taylor fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home equity, Janitor, Mothercare, with strongest over-indexing on Home equity (6.33× the country average). Demographically, the Rebecca Taylor audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Rebecca Taylor fans

Demographic split for Rebecca Taylor audience in United States
MetricValue
Female89.5%
Male10.5%
Average age40.8
Estimated audience size359,209

Audience persona

The typical Rebecca Taylor fan in United States is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Rebecca Taylor in United States
RegionReachAffinity
California75,1481.9×
New York55,0322.74×
Texas31,1511.01×
Florida23,6370.97×
Illinois17,0571.43×
New Jersey15,3601.68×
Georgia12,0611.09×
Pennsylvania11,4330.95×
Massachusetts11,3381.6×
North Carolina10,5760.98×
Virginia9,8471.13×
Washington9,8351.36×
Arizona8,5411.16×
Ohio8,2190.74×
Michigan7,1460.76×
Maryland7,0291.14×
Tennessee6,9650.97×
Connecticut5,8751.63×
Colorado5,6040.99×
Indiana4,9630.76×
South Carolina4,6840.87×
Minnesota4,3630.85×
Alabama4,3240.86×
Missouri4,3150.75×
Oregon4,1801.02×
Wisconsin3,8530.71×
Louisiana3,6310.78×
Utah3,1400.98×
Kentucky3,1270.69×
Oklahoma2,9300.73×
Nevada2,9170.84×
Washington, District of Columbia2,2192.05×
Mississippi1,9950.67×
Arkansas1,9830.67×
Iowa1,8910.64×
Kansas1,7740.63×
Hawaii1,5911.03×
Idaho1,4120.78×
Rhode Island1,3411.17×
West Virginia1,3330.8×
New Hampshire1,2920.91×
New Mexico1,1960.66×
Nebraska1,1390.63×
Maine1,1220.87×
Montana8190.82×
Delaware7820.79×
Alaska6650.87×
Vermont5830.92×
South Dakota5050.61×
North Dakota4590.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rebecca Taylor audience
BrandAffinityCategory
Home equity6.33×Home & Garden
Janitor8.35×Home & Garden
Mothercare4.1×Kids & Family
Elsword20×Games
Meals on Wheels6.84×Food & Beverages
Regional styles of Mexican music3.09×Music & Radio
Natural rubber2.19×Cars & Mobility
JDM Cars8.05×Cars & Mobility
New York Harbor12.17×Travel & Leisure
Jeep Wagoneer5.28×Cars & Mobility
La Opinión6.52×News
edureka33.22×Business & Career
Iowa Lottery9.04×Games
Neiva, Huila11.37×Travel & Leisure
JDSU2.44×Business & Career
Celadon13.87×Home & Garden
Jersey (fabric)15.38×Fashion & Accessoires
Highland games6.38×Sports
Cachorro3.81×Pets & Animals
Bank account1.63×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rebecca Taylor audience
TraitClusterScore
Design AffinityPREMIUM4.39
IndulgenceJOY2.52
Luxury OrientationPREMIUM2.37
SustainabilityBALANCE2.29
Pet OwnershipJOY1.87
Quality AwarenessPREMIUM1.84

Worldwide distribution

Worldwide audience distribution share by country for Rebecca Taylor
CountryShare
United States77.9%
United Kingdom11.3%
Canada3.3%

See Rebecca Taylor audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Rebecca Taylor have in United States?

Rebecca Taylor has an estimated audience of 359,209 people in United States, concentrated in California and New York.

What is the gender split and age of Rebecca Taylor fans?

89.5% of Rebecca Taylor fans are female, 10.5% are male, with an average age of 40.8 years.

Which brands do Rebecca Taylor fans like most?

Rebecca Taylor fans show strongest brand affinity for Home equity (6.33×), Janitor (8.35×), and Mothercare (4.1×) over the country average.

Where do Rebecca Taylor fans live in United States?

Rebecca Taylor fans in United States are most concentrated in California (reach 75,148), New York (reach 55,032), and Texas (reach 31,151). These three regions account for the largest share of the active audience.

What other brands do Rebecca Taylor fans also like?

Beyond Rebecca Taylor itself, the audience over-indexes on Janitor (8.35×), Mothercare (4.1×), Elsword (20×), and Meals on Wheels (6.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rebecca Taylor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.