Rascasse Audience Intelligence

Reign (TV series) Audience in United States

A data profile of the people who buy, follow and care about Reign (TV series) in United States — modelled from more than twelve digital signal sources. Reign (TV series) has an estimated audience of 1,358,076 people in United States.

#351among TV series in United States#1310among Movie / TV Show / Series in United States#3232in Movies & TV

The average Reign (TV series) fan in United States is 46.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alan Turing, Will Poulter, Dan Stevens, with strongest over-indexing on Alan Turing (95.94× the country average).

Demographically, the Reign (TV series) audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reign (TV series) fan in United States is more female, around 46.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Alan Turing.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reign (TV series) profile in United States.

Audience size
1.4M
in United States
Gender
75.6%♀
24.4% male
Age
46.6
average years
Country rank
#19087
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reign (TV series) viewers

75.6% are female, 24.4% are male, average age 46.6.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Reign (TV series) audience in United States
MetricValue
Female75.6%
Male24.4%
Average age46.6
Estimated audience size1,358,076
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Reign (TV series) audience in United States
Age bracketShare%
16-198%
20-2911%
30-3918%
40-4924%
50+39%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Reign (TV series) audience comes from United States.

Worldwide audience distribution share by country for Reign (TV series)
CountryShare
United States21.9%
Brazil6.9%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reign (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Reign (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K1.17×
02Louisiana~20K1.17×
03Arkansas~10K1.17×
04Oklahoma~20K1.16×
05Alaska~3K1.15×
06Washington~30K1.13×
07Idaho~8K1.12×
08Tennessee~30K1.11×
09Mississippi~10K1.11×
10Kentucky~20K1.10×
11Minnesota~20K1.09×
12Georgia~50K1.08×
13Missouri~20K1.08×
14Kansas~10K1.06×
15Texas~100K1.05×
16West Virginia~7K1.05×
17Hawaii~6K1.05×
18South Dakota~3K1.05×
19Utah~10K1.04×
20Montana~4K1.04×
21North Carolina~40K1.03×
22Iowa~10K1.02×
23South Carolina~20K1.01×
24Nebraska~7K1.01×
25North Dakota~3K1.01×
26Oregon~20K1.00×
27Indiana~30K0.99×
28Florida~90K0.98×
29Virginia~30K0.98×
30Arizona~30K0.98×
31Michigan~30K0.96×
32New Mexico~7K0.96×
33Maine~5K0.96×
34Pennsylvania~40K0.94×
35Ohio~40K0.94×
36Wisconsin~20K0.94×
37California~100K0.93×
38Vermont~2K0.93×
39Maryland~20K0.92×
40Washington, District of Columbia~4K0.92×
41Illinois~40K0.90×
42Colorado~20K0.90×
43Delaware~3K0.90×
44New Hampshire~5K0.89×
45Connecticut~10K0.88×
46Rhode Island~4K0.88×
47Nevada~10K0.86×
48New York~70K0.85×
49Massachusetts~20K0.85×
50New Jersey~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Reign (TV series), United States
0.81×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reign (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reign (TV series) audience
#·InterestCategoryAffinity×
01Alan TuringPolitics & Society95.94×
02Dan StevensMovies & TV45.75×
03Will PoulterMovies & TV34.41×
04The TudorsMovies & TV34.14×
05Gangs of New YorkMovies & TV28.93×
06EraserheadMovies & TV26.51×
07The 100 (TV series)Movies & TV23.99×
08A Beautiful Mind (film)Movies & TV21.12×
09Olivia MunnMovies & TV20.00×
10BraveheartMovies & TV17.43×
11Call the MidwifeMovies & TV16.32×
12Eyes Wide ShutMovies & TV15.20×
13Romeo and JulietArts & Culture15.11×
1424 (TV series)Movies & TV14.98×
15There Will Be BloodMovies & TV12.13×
16Pretty Little Liars (TV series)Movies & TV9.06×
17Vikings (TV series)Movies & TV8.54×
18Diane KeatonMovies & TV6.38×
19Discount storesShopping3.34×
20PinterestInternet & Social Media2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reign (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reign (TV series) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.92×
PatriotismCONSERVATISM1.73×
Community OrientationOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reign (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Healthy LifestyleBALANCE0.79×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reign (TV series) have in United States?

Reign (TV series) has an estimated audience of 1,358,076 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Reign (TV series) viewers?

75.6% of Reign (TV series) fans are female, 24.4% are male, with an average age of 46.6 years.

03

Which brands do Reign (TV series) fans like most?

Reign (TV series) fans show strongest brand affinity for Alan Turing (95.94×), Will Poulter (34.41×), and Dan Stevens (45.75×) over the country average.

04

Where do Reign (TV series) fans live in United States?

Reign (TV series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Reign (TV series) fans also like?

Beyond Reign (TV series) itself, the audience over-indexes on Will Poulter (34.41×), Dan Stevens (45.75×), Olivia Munn (20×), and The 100 (TV series) (23.99×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Reign (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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