A data profile of the people who buy, follow and care about Rich Mix London in United States — modelled from more than twelve digital signal sources. Rich Mix London has an estimated audience of 263,150 people in United States.
The average Rich Mix London fan in United States is 45.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Peanuts, Band of Brothers, Scooby-Doo, with strongest over-indexing on Peanuts (50× the country average).
Demographically, the Rich Mix London audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rich Mix London fan in United States is more female, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Peanuts.
The key figures that characterise the Rich Mix London profile in United States.
79.6% are female, 20.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 45.2 |
| Estimated audience size | 263,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 10% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Rich Mix London audience comes from United States.
| Country | Share |
|---|---|
| United States | 61.9% |
| United Kingdom | 17.2% |
| India | 17.0% |
Where the Rich Mix London audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~1K | 1.41× | |
| 02 | Delaware | <1K | 1.11× | |
| 03 | Rhode Island | <1K | 1.10× | |
| 04 | Arkansas | ~2K | 1.09× | |
| 05 | New Hampshire | ~1K | 1.07× | |
| 06 | Oregon | ~3K | 1.06× | |
| 07 | Nebraska | ~1K | 1.06× | |
| 08 | South Dakota | <1K | 1.06× | |
| 09 | Oklahoma | ~3K | 1.04× | |
| 10 | Vermont | <1K | 1.04× | |
| 11 | Idaho | ~1K | 1.03× | |
| 12 | West Virginia | ~1K | 1.03× | |
| 13 | Wyoming | <1K | 1.03× | |
| 14 | Kansas | ~2K | 1.02× | |
| 15 | Maryland | ~5K | 1.01× | |
| 16 | Wisconsin | ~4K | 1.01× | |
| 17 | Louisiana | ~3K | 1.01× | |
| 18 | Connecticut | ~3K | 1.01× | |
| 19 | New Mexico | ~1K | 1.01× | |
| 20 | Maine | <1K | 1.01× | |
| 21 | New York | ~10K | 1.00× | |
| 22 | Utah | ~2K | 1.00× | |
| 23 | Iowa | ~2K | 1.00× | |
| 24 | Hawaii | ~1K | 1.00× | |
| 25 | Montana | <1K | 1.00× | |
| 26 | Alaska | <1K | 1.00× | |
| 27 | Kentucky | ~3K | 0.99× | |
| 28 | Nevada | ~3K | 0.99× | |
| 29 | Mississippi | ~2K | 0.99× | |
| 30 | Tennessee | ~5K | 0.98× | |
| 31 | South Carolina | ~4K | 0.98× | |
| 32 | Alabama | ~4K | 0.98× | |
| 33 | Missouri | ~4K | 0.97× | |
| 34 | Colorado | ~4K | 0.97× | |
| 35 | Minnesota | ~4K | 0.97× | |
| 36 | Indiana | ~5K | 0.96× | |
| 37 | Arizona | ~5K | 0.95× | |
| 38 | Massachusetts | ~5K | 0.95× | |
| 39 | Washington | ~5K | 0.94× | |
| 40 | North Carolina | ~7K | 0.93× | |
| 41 | Michigan | ~6K | 0.92× | |
| 42 | Virginia | ~6K | 0.92× | |
| 43 | Ohio | ~7K | 0.91× | |
| 44 | New Jersey | ~6K | 0.91× | |
| 45 | Georgia | ~7K | 0.90× | |
| 46 | Pennsylvania | ~8K | 0.89× | |
| 47 | Illinois | ~8K | 0.88× | |
| 48 | Florida | ~10K | 0.83× | |
| 49 | Texas | ~20K | 0.80× | |
| 50 | California | ~20K | 0.78× |
The strongest cross-interests of the Rich Mix London audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peanuts | Literature | 50.00× | ||
| 02 | Band of Brothers | Movies & TV | 38.47× | ||
| 03 | Jimmy Eat World | Music & Radio | 17.40× | ||
| 04 | Hayley Williams | Music & Radio | 13.35× | ||
| 05 | Mamma Mia! | Movies & TV | 13.35× | ||
| 06 | Six Feet Under (TV series) | Movies & TV | 13.35× | ||
| 07 | Richard Gere | Movies & TV | 12.97× | ||
| 08 | Weezer | Music & Radio | 10.37× | ||
| 09 | Political satire | Literature | 8.08× | ||
| 10 | Scooby-Doo | Movies & TV | 7.85× | ||
| 11 | Monsters | Movies & TV | 4.52× | ||
| 12 | Robert Redford | Movies & TV | 3.99× | ||
| 13 | Anne Hathaway | Movies & TV | 3.41× | ||
| 14 | Capital One | Business & Career | 2.95× | ||
| 15 | Britney Spears | Music & Radio | 2.28× | ||
| 16 | Planet Fitness | Sports | 1.96× | ||
| 17 | Subway | Food & Beverages | 1.86× | ||
| 18 | Macy's | Shopping | 1.74× | ||
| 19 | Internet & Social Media | 1.72× | |||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.25× | |
| Individualism | JOY | 1.50× | |
| Tradition | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Rich Mix London has an estimated audience of 263,150 people in United States, concentrated in California and Texas.
79.6% of Rich Mix London fans are female, 20.4% are male, with an average age of 45.2 years.
Rich Mix London fans show strongest brand affinity for Peanuts (50×), Band of Brothers (38.47×), and Scooby-Doo (7.85×) over the country average.
Rich Mix London fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Rich Mix London itself, the audience over-indexes on Band of Brothers (38.47×), Scooby-Doo (7.85×), Richard Gere (12.97×), and Hayley Williams (13.35×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rich Mix London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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