Rio Grande Audience in United States

Rio Grande logo

Rio Grande has an estimated audience of 2,274,941 people in United States. 51.3% are female, 48.7% are male, average age 36.4. Top regions: Texas, California, Florida. Top brand affinities: Minnesota, JTV (Indonesia), Spinal muscular atrophy, Life of Pi, iZombie.

The average Rio Grande fan in United States is 36.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Minnesota, JTV (Indonesia), Spinal muscular atrophy, with strongest over-indexing on Minnesota (1.52× the country average). Demographically, the Rio Grande audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Record label

Demographics of Rio Grande fans

Demographic split for Rio Grande audience in United States
MetricValue
Female51.3%
Male48.7%
Average age36.4
Estimated audience size2,274,941

Audience persona

The typical Rio Grande fan in United States is balanced, around 36.4 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Rio Grande in United States
RegionReachAffinity
Texas389,1161.99×
California163,0700.65×
Florida115,3600.75×
Colorado108,4753.03×
North Carolina97,0981.42×
New York85,9240.68×
New Mexico65,4995.74×
Ohio60,2370.86×
Illinois50,0850.66×
Georgia48,5490.69×
Arizona47,7981.03×
Virginia47,1440.85×
West Virginia42,5614.02×
Pennsylvania40,9370.53×
New Jersey38,3870.66×
Michigan37,6420.63×
Kentucky36,1341.27×
Washington34,7540.76×
Indiana34,6740.83×
Missouri32,5670.89×
Maryland31,5740.81×
Utah29,8561.47×
Tennessee28,8110.63×
Massachusetts28,6680.64×
Oregon23,5320.9×
Minnesota23,1270.71×
Mississippi22,4241.2×
Alabama22,0080.69×
Louisiana19,2890.66×
Wisconsin19,0000.56×
Oklahoma17,7710.7×
South Carolina16,7210.49×
Connecticut13,1310.58×
Nevada12,5780.57×
Kansas12,4330.69×
Iowa12,0450.64×
Hawaii12,0291.23×
Arkansas11,4990.61×
Idaho9,6500.85×
Nebraska6,4160.56×
Montana6,3701.01×
Maine6,2150.76×
Alaska5,3051.09×
New Hampshire5,2940.59×
Washington, District of Columbia5,0620.74×
Rhode Island5,0340.7×
Vermont3,4420.86×
Delaware2,8530.45×
Wyoming2,8110.83×
South Dakota2,7520.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rio Grande audience
BrandAffinityCategory
Minnesota1.52×Travel & Leisure
JTV (Indonesia)1.83×
Spinal muscular atrophy2.74×Health
Life of Pi2.58×Movies & TV
iZombie3.71×Movies & TV
Mad About You2.99×Movies & TV
Toros de Tijuana5.67×Sports
Penn & Teller1.78×Movies & TV
Ub Iwerks6.07×Literature
Stop Bullying3.25×Politics & Society
Ext JS5.24×Technology & Electronics
Cockpit1.67×Travel & Leisure
Cultural studies2.12×Business & Career
Better Off Dead (film)1.63×Movies & TV
The Tree of Life (film)1.68×Movies & TV
The Boomtown Rats7.45×Music & Radio
Caesarea2.9×Travel & Leisure
I-Witness6.09×Movies & TV
bumGenius5.05×Kids & Family
My Name Is Khan3.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rio Grande audience
TraitClusterScore
Need for SecurityCONSERVATISM1.19
ExtroversionTHRILL1.11
Urban LifestyleOPEN1.08
Price SensitivityPREMIUM1.07
Risk AppetiteTHRILL1.04
Social Media UsageJOY0.94

Worldwide distribution

Worldwide audience distribution share by country for Rio Grande
CountryShare
United States49.1%
Mexico29.0%
Brazil8.9%

See Rio Grande audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Rio Grande have in United States?

Rio Grande has an estimated audience of 2,274,941 people in United States, concentrated in Texas and California.

What is the gender split and age of Rio Grande fans?

51.3% of Rio Grande fans are female, 48.7% are male, with an average age of 36.4 years.

Which brands do Rio Grande fans like most?

Rio Grande fans show strongest brand affinity for Minnesota (1.52×), JTV (Indonesia) (1.83×), and Spinal muscular atrophy (2.74×) over the country average.

Where do Rio Grande fans live in United States?

Rio Grande fans in United States are most concentrated in Texas (reach 389,116), California (reach 163,070), and Florida (reach 115,360). These three regions account for the largest share of the active audience.

What other brands do Rio Grande fans also like?

Beyond Rio Grande itself, the audience over-indexes on JTV (Indonesia) (1.83×), Spinal muscular atrophy (2.74×), Life of Pi (2.58×), and iZombie (3.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rio Grande. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.