Rascasse Audience Intelligence

ROAM Audience in United States

A data profile of the people who buy, follow and care about ROAM in United States — modelled from more than twelve digital signal sources. ROAM has an estimated audience of 657,766 people in United States.

#80among Punk in United States#7312among Person in United States#4234in Music & Radio

The average ROAM fan in United States is 29.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Washington, Texas.

Top brand affinities include Pizza Hut, Hayley Williams, Dropkick Murphys, with strongest over-indexing on Pizza Hut (2.82× the country average).

Demographically, the ROAM audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ROAM fan in United States is more female, around 29.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ROAM profile in United States.

Audience size
658K
in United States
Gender
59.1%♀
40.9% male
Age
29.4
average years
Country rank
#31036
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ROAM fans

59.1% are female, 40.9% are male, average age 29.4.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for ROAM audience in United States
MetricValue
Female59.1%
Male40.9%
Average age29.4
Estimated audience size657,766
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the ROAM audience in United States
Age bracketShare%
16-1941%
20-2932%
30-3914%
40-499%
50+4%
Fig. 04

Worldwide distribution

22.8%

of the worldwide ROAM audience comes from United States.

Worldwide audience distribution share by country for ROAM
CountryShare
United States22.8%
Germany8.4%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ROAM audience in United States is strongest.

Fig. 05

Top regions by affinity

ROAM fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~20K12.36×
02Oregon~40K4.91×
03Washington~50K4.04×
04Louisiana~10K1.25×
05Georgia~20K1.05×
06Rhode Island~2K0.89×
07Alaska~1K0.87×
08Vermont~1K0.87×
09California~60K0.85×
10Ohio~20K0.85×
11Florida~40K0.84×
12Michigan~10K0.84×
13Wyoming<1K0.83×
14Colorado~9K0.82×
15Hawaii~2K0.81×
16Washington, District of Columbia~2K0.80×
17Texas~40K0.78×
18North Dakota~1K0.78×
19Utah~4K0.73×
20New York~30K0.71×
21Arkansas~4K0.71×
22Arizona~9K0.70×
23Nevada~4K0.70×
24Delaware~1K0.70×
25Minnesota~7K0.69×
26Idaho~2K0.69×
27Maine~2K0.69×
28West Virginia~2K0.68×
29New Hampshire~2K0.68×
30Nebraska~2K0.67×
31Virginia~10K0.66×
32Mississippi~4K0.65×
33Maryland~7K0.64×
34New Mexico~2K0.64×
35Iowa~3K0.62×
36Oklahoma~4K0.60×
37Kansas~3K0.60×
38Illinois~10K0.58×
39Alabama~5K0.58×
40Tennessee~8K0.57×
41South Carolina~6K0.57×
42Connecticut~4K0.56×
43North Carolina~10K0.55×
44Massachusetts~7K0.55×
45New Jersey~9K0.54×
46Kentucky~4K0.53×
47Missouri~5K0.51×
48Wisconsin~5K0.50×
49Indiana~6K0.49×
50Pennsylvania~10K0.45×
Fig. 06

Affinity by region

Affinity by region — ROAM, United States
0.45×1.00×12.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ROAM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ROAM audience
#·InterestCategoryAffinity×
01August Burns RedMusic & Radio33.50×
02Bowling for SoupMusic & Radio28.51×
03YellowcardMusic & Radio26.01×
04Dropkick MurphysMusic & Radio21.06×
05Good CharlotteMusic & Radio19.29×
06Jimmy Eat WorldMusic & Radio17.89×
07Motionless in WhiteMusic & Radio15.79×
08Avenged SevenfoldMusic & Radio15.59×
09Falling in ReverseMusic & Radio14.72×
10Pierce the VeilMusic & Radio13.25×
11Hayley WilliamsMusic & Radio10.14×
12Blink 182Music & Radio9.98×
13DeftonesMusic & Radio8.44×
14Ozzy OsbourneMusic & Radio4.53×
15PokémonGames3.15×
16Pizza HutFood & Beverages2.82×
17BeetlejuiceMovies & TV2.70×
18Domino's PizzaFood & Beverages2.45×
19McDonald'sFood & Beverages2.11×
20SubwayFood & Beverages2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ROAM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ROAM audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.78×
ExtroversionTHRILL1.57×
TraditionCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ROAM audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
Pet OwnershipJOY0.81×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ROAM have in United States?

ROAM has an estimated audience of 657,766 people in United States, concentrated in California and Washington.

02

What is the gender split and age of ROAM fans?

59.1% of ROAM fans are female, 40.9% are male, with an average age of 29.4 years.

03

Which brands do ROAM fans like most?

ROAM fans show strongest brand affinity for Pizza Hut (2.82×), Hayley Williams (10.14×), and Dropkick Murphys (21.06×) over the country average.

04

Where do ROAM fans live in United States?

ROAM fans in United States are most concentrated in California (reach ~60K), Washington (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do ROAM fans also like?

Beyond ROAM itself, the audience over-indexes on Hayley Williams (10.14×), Dropkick Murphys (21.06×), Pierce the Veil (13.25×), and Bowling for Soup (28.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See ROAM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ROAM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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