ROAM Audience in United States
ROAM has an estimated audience of 601,458 people in United States. 54.3% are female, 45.7% are male, average age 32.4. Top brand affinities: Ozzy Osbourne, Google Maps, Beetlejuice, Travis Barker, Deftones.
Top brand affinities include Ozzy Osbourne, Google Maps, Beetlejuice, with strongest over-indexing on Ozzy Osbourne (13.25× the country average). Demographically, the ROAM audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of ROAM fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 32.4 |
| Estimated audience size | 601,458 |
Audience persona
The typical ROAM fan in United States is balanced, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Ozzy Osbourne.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ozzy Osbourne | 13.25× | Music & Radio |
| Google Maps | 5.32× | Internet & Social Media |
| Beetlejuice | 6.18× | Movies & TV |
| Travis Barker | 19.82× | Music & Radio |
| Deftones | 18.58× | Music & Radio |
| Circle K | 6.5× | Shopping |
| Capital One | 3.63× | Business & Career |
| Slipknot (band) | 15.49× | Music & Radio |
| Indeed.com | 3.38× | Business & Career |
| Chester Bennington | 14.76× | Music & Radio |
| Tim Burton | 11.82× | Movies & TV |
| CarGurus | 4.33× | Cars & Mobility |
| Aaron Rodgers | 4.58× | Sports |
| Dumb and Dumber | 12.14× | Movies & TV |
| Falling in Reverse | 18.74× | Music & Radio |
| Planet Fitness | 2.75× | Sports |
| DeviantArt | 4.74× | Internet & Social Media |
| Hayley Williams | 11.12× | Music & Radio |
| Good Charlotte | 22.89× | Music & Radio |
| Sublime (band) | 12.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.85 |
| Tradition | CONSERVATISM | 1.45 |
| Early Adopter Mentality | POWER | 1.4 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Urban Lifestyle | OPEN | 1.31 |
| Risk Appetite | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Germany | 8.1% |
| Brazil | 6.6% |
See ROAM audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for ROAM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.