ROAM Audience in United States
ROAM has an estimated audience of 601,458 people in United States. 54.3% are female, 45.7% are male, average age 32.4. Top brand affinities: Dog breed, Celtic mythology, Home construction, Kelli O'Hara, Gift registry.
Top brand affinities include Dog breed, Celtic mythology, Home construction, with strongest over-indexing on Dog breed (9.79× the country average). Demographically, the ROAM audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of ROAM fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 32.4 |
| Estimated audience size | 601,458 |
Audience persona
The typical ROAM fan in United States is balanced, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 9.79× | Pets & Animals |
| Celtic mythology | 22.89× | Arts & Culture |
| Home construction | 2.73× | Home & Garden |
| Kelli O'Hara | 29.5× | Movies & TV |
| Gift registry | 15.49× | Kids & Family |
| Alaska | 1.96× | Travel & Leisure |
| Goop | 5.87× | Internet & Social Media |
| Grinch | 4.36× | Movies & TV |
| Winemaking | 4.24× | Food & Beverages |
| Wim Hof | 11.12× | Sports |
| No Escape (1994 film) | 9.22× | Movies & TV |
| Monmouth County, New Jersey | 7.34× | Travel & Leisure |
| Vocal harmony | 3.36× | Music & Radio |
| Nebraska | 2.01× | Travel & Leisure |
| 3D printing | 1.75× | Technology & Electronics |
| Elsword | 11.02× | Games |
| Home staging | 3.52× | Home & Garden |
| Jesse Plemons | 2.2× | Movies & TV |
| Hibachi | 4.96× | Food & Beverages |
| Vickie Guerrero | 9.47× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.85 |
| Tradition | CONSERVATISM | 1.45 |
| Early Adopter Mentality | POWER | 1.4 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Urban Lifestyle | OPEN | 1.31 |
| Risk Appetite | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Germany | 8.1% |
| Brazil | 6.6% |
See ROAM audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for ROAM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.