Ruffle Audience in United States

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Ruffle has an estimated audience of 1,483,282 people in United States. 94.0% are female, 6.0% are male, average age 34.0. Top regions: California, Texas, Florida. Top brand affinities: Saving, Mothercare, Cachorro, Soldering iron, WFTS-TV.

The average Ruffle fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, Mothercare, Cachorro, with strongest over-indexing on Saving (1.93× the country average). Demographically, the Ruffle audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Ruffle fans

Demographic split for Ruffle audience in United States
MetricValue
Female94.0%
Male6.0%
Average age34.0
Estimated audience size1,483,282

Audience persona

The typical Ruffle fan in United States is more female, around 34.0 years old, with strong Design Affinity tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Ruffle in United States
RegionReachAffinity
California280,3511.72×
Texas227,5531.78×
Florida127,1481.27×
New York102,7791.24×
Illinois61,1361.24×
Georgia58,4881.28×
Pennsylvania47,3320.95×
North Carolina45,6031.02×
Ohio42,8830.94×
New Jersey42,0541.11×
Michigan37,8530.98×
Virginia36,7841.02×
Arizona36,2591.2×
Washington36,1131.21×
Massachusetts32,5551.11×
Tennessee28,8630.97×
Indiana27,1001×
Maryland25,7531.01×
Louisiana24,6771.29×
South Carolina22,3821×
Missouri21,4730.9×
Alabama21,1381.02×
Colorado20,4190.87×
Wisconsin19,1190.86×
Nevada18,9621.32×
Minnesota18,9510.89×
Kentucky18,8721.01×
Oklahoma18,8381.14×
Oregon18,3891.08×
Mississippi15,6711.28×
Connecticut14,7780.99×
Utah13,9761.05×
Arkansas13,1521.08×
Kansas11,7901.01×
Iowa10,5000.86×
New Mexico7,7681.04×
Nebraska7,4701×
Idaho6,3610.86×
Hawaii5,8810.92×
West Virginia4,8640.7×
Rhode Island4,0860.87×
New Hampshire3,8250.65×
Washington, District of Columbia3,7470.84×
Delaware3,4300.84×
Maine3,1610.59×
Alaska2,6610.84×
Montana2,4270.59×
North Dakota2,3740.78×
South Dakota2,2260.65×
Vermont1,6230.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ruffle audience
BrandAffinityCategory
Saving1.93×Business & Career
Mothercare1.88×Kids & Family
Cachorro2.64×Pets & Animals
Soldering iron1.53×Home & Garden
WFTS-TV1.99×Movies & TV
CAC 401.71×Business & Career
English literature2.13×Literature
Fox & Friends1.51×Movies & TV
Mackenzie Foy2.1×Fashion & Accessoires
Buenavista (Madrid)2.31×Travel & Leisure
Tierra Cali1.81×Travel & Leisure
Celtic punk1.97×Music & Radio
John Frusciante2.12×Music & Radio
New York Harbor2.14×Travel & Leisure
JC Whitney2.3×Shopping
Ipoh2.17×Travel & Leisure
Brooklyn College1.6×Business & Career
Oil and gas law in the United States1.92×Politics & Society
Lion of Judah1.86×
Bugzy Malone3.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ruffle audience
TraitClusterScore
Design AffinityPREMIUM2.02
Price SensitivityPREMIUM1.83
Family OrientationCONSERVATISM1.54
CreativityOPEN1.49
DIY MentalityTHRILL1.32
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Ruffle
CountryShare
United States38.8%
Japan9.2%
Malaysia6.4%

See Ruffle audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Ruffle have in United States?

Ruffle has an estimated audience of 1,483,282 people in United States, concentrated in California and Texas.

What is the gender split and age of Ruffle fans?

94.0% of Ruffle fans are female, 6.0% are male, with an average age of 34.0 years.

Which brands do Ruffle fans like most?

Ruffle fans show strongest brand affinity for Saving (1.93×), Mothercare (1.88×), and Cachorro (2.64×) over the country average.

Where do Ruffle fans live in United States?

Ruffle fans in United States are most concentrated in California (reach 280,351), Texas (reach 227,553), and Florida (reach 127,148). These three regions account for the largest share of the active audience.

What other brands do Ruffle fans also like?

Beyond Ruffle itself, the audience over-indexes on Mothercare (1.88×), Cachorro (2.64×), Soldering iron (1.53×), and WFTS-TV (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ruffle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.