Rugby union positions Audience in United States
Rugby union positions has an estimated audience of 2,108,521 people in United States. 53.4% are female, 46.6% are male, average age 39.2. Top brand affinities: Urban Outfitters, 3D printing, MK, ABC 7 Chicago, Enfamil.
Top brand affinities include Urban Outfitters, 3D printing, MK, with strongest over-indexing on Urban Outfitters (1.75× the country average). Demographically, the Rugby union positions audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Individualism.
Category: Sports · Type: Topic
Demographics of Rugby union positions fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 39.2 |
| Estimated audience size | 2,108,521 |
Audience persona
The typical Rugby union positions fan in United States is balanced, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 1.75× | Shopping |
| 3D printing | 1.61× | Technology & Electronics |
| MK | 1.71× | Music & Radio |
| ABC 7 Chicago | 1.5× | Movies & TV |
| Enfamil | 1.78× | Kids & Family |
| Lebanese cuisine | 1.62× | Food & Beverages |
| Eden Lake | 1.7× | Movies & TV |
| Erie County, New York | 1.95× | Travel & Leisure |
| A Streetcar Named Desire (1951 film) | 2.26× | Movies & TV |
| Voltron: Legendary Defender | 3.08× | Movies & TV |
| JFK (film) | 1.73× | Movies & TV |
| Irrigation sprinkler | 1.79× | Home & Garden |
| IOS SDK | 8.71× | Technology & Electronics |
| Geothermal heating | 1.51× | Home & Garden |
| Final Fantasy VII (Famicom) | 2.13× | Games |
| Edmond, Oklahoma | 1.66× | Travel & Leisure |
| Certified diabetes educator | 1.71× | Business & Career |
| Isabela (province) | 1.71× | |
| Escape Games | 2.19× | Games |
| Asajj Ventress | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.56 |
| Individualism | JOY | 1.36 |
| Extroversion | THRILL | 1.28 |
| Need for Security | CONSERVATISM | 1.19 |
| Convenience Orientation | PREMIUM | 1.17 |
| Quality Awareness | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| United Kingdom | 7.9% |
| Ukraine | 6.0% |
See Rugby union positions audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rugby union positions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.