Rascasse Audience Intelligence

Rui Hachimura Audience in United States

A data profile of the people who buy, follow and care about Rui Hachimura in United States — modelled from more than twelve digital signal sources. Rui Hachimura has an estimated audience of 1,545,870 people in United States.

#192among Basketball in United States#3453among Person in United States#1562in Sports

The average Rui Hachimura fan in United States is 33.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Los Angeles Lakers, NBA Finals, LeBron James, with strongest over-indexing on Los Angeles Lakers (2.62× the country average).

Demographically, the Rui Hachimura audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rui Hachimura fan in United States is more male, around 33.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Los Angeles Lakers.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rui Hachimura profile in United States.

Audience size
1.5M
in United States
Gender
38.7%♀
61.3% male
Age
33.3
average years
Country rank
#17335
Person in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rui Hachimura fans

38.7% are female, 61.3% are male, average age 33.3.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Rui Hachimura audience in United States
MetricValue
Female38.7%
Male61.3%
Average age33.3
Estimated audience size1,545,870
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Rui Hachimura audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

62.6%

of the worldwide Rui Hachimura audience comes from United States.

Worldwide audience distribution share by country for Rui Hachimura
CountryShare
United States62.6%
Brazil6.5%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rui Hachimura audience in United States is strongest.

Fig. 05

Top regions by affinity

Rui Hachimura fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.03×
02California~300K2.02×
03Maryland~40K1.43×
04Louisiana~30K1.41×
05New York~100K1.33×
06Nevada~20K1.30×
07Georgia~60K1.24×
08Mississippi~20K1.23×
09New Jersey~50K1.21×
10Texas~200K1.18×
11Washington, District of Columbia~5K1.18×
12Virginia~40K1.17×
13Illinois~60K1.16×
14Ohio~50K1.16×
15Arizona~30K1.13×
16North Carolina~50K1.10×
17Washington~30K1.10×
18Oklahoma~20K1.09×
19Florida~100K1.08×
20Alabama~20K1.05×
21Connecticut~20K1.04×
22Arkansas~10K1.04×
23Indiana~30K1.03×
24Michigan~40K1.02×
25South Carolina~20K1.02×
26Tennessee~30K1.00×
27Oregon~20K1.00×
28Massachusetts~30K0.98×
29Delaware~4K0.98×
30Minnesota~20K0.94×
31Kentucky~20K0.92×
32Pennsylvania~50K0.90×
33Missouri~20K0.89×
34Rhode Island~4K0.88×
35Alaska~3K0.88×
36North Dakota~3K0.82×
37Kansas~10K0.81×
38Iowa~10K0.79×
39Nebraska~6K0.77×
40West Virginia~5K0.77×
41South Dakota~3K0.77×
42Colorado~20K0.76×
43Idaho~6K0.76×
44Wisconsin~20K0.75×
45New Mexico~5K0.72×
46Vermont~2K0.72×
47Maine~4K0.71×
48Utah~9K0.69×
49Montana~3K0.69×
50New Hampshire~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Rui Hachimura, United States
0.68×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rui Hachimura audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rui Hachimura audience
#·InterestCategoryAffinity×
01Charlotte HornetsSports2.81×
02Houston RocketsSports2.70×
03Minnesota TimberwolvesSports2.70×
04Phoenix SunsSports2.68×
05LeBron JamesSports2.65×
06Los Angeles LakersSports2.62×
07Brooklyn NetsSports2.62×
08NBA FinalsSports2.37×
09Cleveland CavaliersSports2.33×
10Sneaker collectingFashion & Accessoires2.17×
11NBA playoffsSports2.13×
12Boston CelticsSports2.09×
13Golden State WarriorsSports1.99×
14College basketballSports1.86×
15Mobile gameGames1.83×
16ESPNMovies & TV1.76×
17Scooby-DooMovies & TV1.76×
18ReggaetonMusic & Radio1.74×
19NikeFashion & Accessoires1.73×
20Mixed martial artsSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rui Hachimura audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rui Hachimura audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.25×
Career OrientationPOWER1.18×
Risk AppetiteTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rui Hachimura audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Quality AwarenessPREMIUM0.85×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rui Hachimura have in United States?

Rui Hachimura has an estimated audience of 1,545,870 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rui Hachimura fans?

38.7% of Rui Hachimura fans are female, 61.3% are male, with an average age of 33.3 years.

03

Which brands do Rui Hachimura fans like most?

Rui Hachimura fans show strongest brand affinity for Los Angeles Lakers (2.62×), NBA Finals (2.37×), and LeBron James (2.65×) over the country average.

04

Where do Rui Hachimura fans live in United States?

Rui Hachimura fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rui Hachimura fans also like?

Beyond Rui Hachimura itself, the audience over-indexes on NBA Finals (2.37×), LeBron James (2.65×), NBA playoffs (2.13×), and Mobile game (1.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rui Hachimura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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