Rui Hachimura Audience in United States
Rui Hachimura has an estimated audience of 1,540,411 people in United States. 39.0% are female, 61.0% are male, average age 34.1. Top brand affinities: Mathcore, Grinch, Goop, Governor of Michigan, Elsword.
Top brand affinities include Mathcore, Grinch, Goop, with strongest over-indexing on Mathcore (15.51× the country average). Demographically, the Rui Hachimura audience skews more male with an average age of 34.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Rui Hachimura fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 34.1 |
| Estimated audience size | 1,540,411 |
Audience persona
The typical Rui Hachimura fan in United States is more male, around 34.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mathcore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 15.51× | Music & Radio |
| Grinch | 7.52× | Movies & TV |
| Goop | 9.98× | Internet & Social Media |
| Governor of Michigan | 13.05× | Politics & Society |
| Elsword | 27.73× | Games |
| Vocal harmony | 7.57× | Music & Radio |
| Hipster | 15.55× | Politics & Society |
| Harlow | 18.55× | Travel & Leisure |
| Historic site | 6.6× | Arts & Culture |
| Fairy godmother | 10.48× | Literature |
| No Escape (1994 film) | 15.3× | Movies & TV |
| Wok | 8.59× | Food & Beverages |
| La Jolla | 11.02× | Travel & Leisure |
| Google Home | 7.61× | Technology & Electronics |
| TV Fanatic | 12.18× | Movies & TV |
| Hibachi | 8.64× | Food & Beverages |
| Guitarist (magazine) | 11.41× | Music & Radio |
| Combat sport | 1.55× | Sports |
| El Paso County, Colorado | 11.7× | Travel & Leisure |
| The Historian | 13.34× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.31 |
| Early Adopter Mentality | POWER | 1.14 |
| Social Media Usage | JOY | 1.03 |
| Luxury Orientation | PREMIUM | 0.97 |
| Extroversion | THRILL | 0.94 |
| Family Orientation | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.5% |
| Brazil | 6.5% |
| Canada | 5.0% |
See Rui Hachimura audiences in other countries
More Basketball audiences in United States
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- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rui Hachimura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.