Rui Hachimura Audience in United States
Rui Hachimura has an estimated audience of 1,540,411 people in United States. 39.0% are female, 61.0% are male, average age 34.1. Top brand affinities: Google Maps, Indeed.com, Capital One, Aaron Rodgers, Enterprise Rent-A-Car.
Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (14.8× the country average). Demographically, the Rui Hachimura audience skews more male with an average age of 34.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Rui Hachimura fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 34.1 |
| Estimated audience size | 1,540,411 |
Audience persona
The typical Rui Hachimura fan in United States is more male, around 34.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 14.8× | Internet & Social Media |
| Indeed.com | 13.84× | Business & Career |
| Capital One | 11.76× | Business & Career |
| Aaron Rodgers | 16.42× | Sports |
| Enterprise Rent-A-Car | 14.87× | Cars & Mobility |
| CarGurus | 13.33× | Cars & Mobility |
| Autism Awareness | 19.03× | Health |
| Google News | 11.56× | News |
| Circle K | 13.05× | Shopping |
| Diabetes mellitus awareness | 12.48× | Health |
| StubHub | 15.75× | Travel & Leisure |
| AccuWeather | 10.93× | Home & Garden |
| Beetlejuice | 8.16× | Movies & TV |
| ICloud | 14.49× | Technology & Electronics |
| DuckDuckGo | 13.95× | Internet & Social Media |
| Depop | 19.19× | Fashion & Accessoires |
| Google Earth | 14.94× | Internet & Social Media |
| DeviantArt | 10.35× | Internet & Social Media |
| Khan Academy | 12.15× | Business & Career |
| Microblogging | 12.67× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.31 |
| Early Adopter Mentality | POWER | 1.14 |
| Social Media Usage | JOY | 1.03 |
| Luxury Orientation | PREMIUM | 0.97 |
| Extroversion | THRILL | 0.94 |
| Family Orientation | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.5% |
| Brazil | 6.5% |
| Canada | 5.0% |
See Rui Hachimura audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rui Hachimura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.