Rascasse Audience Intelligence

Rui Hachimura Audience in United States

Rui Hachimura has an estimated audience of 1.5M people in United States.

#197among Basketball in United States
#3232among people in United States#1574in Sports

The average Rui Hachimura fan in United States is 34.0 years old, more male, and lives primarily in California.

Its fans are 1.3 years older than the group average of 32.7.

Women make up 38.7% of the fan base, 1.1 percentage points fewer than the group average.

Compared with the other 2637 objects in Basketball, Rui Hachimura fans stand out for their interest in Sneaker collecting, Mobile game and ESPN.

Interest is seasonal: January, April and May account for 46% of the year's searches, September is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Charlotte Hornets, Houston Rockets, Minnesota Timberwolves, with strongest over-indexing on Charlotte Hornets (2.81× the country average).

Demographically, the Rui Hachimura audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

The typical Rui Hachimura fan in United States is more male, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Charlotte Hornets.

Category: Sports · Type: Person · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United States
Gender
38.7%♀
61.3% male
Age
34.0
average years
Country rank
#17253
among all objects in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Rui Hachimura fans

38.7% are female, 61.3% are male, average age 34.0.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Rui Hachimura audience in United States
MetricValue
Female38.7%
Male61.3%
Average age34.0
Estimated audience size1.5M
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Rui Hachimura audience in United States
Age bracketShare%
16-2436%
25-3422%
35-4417%
45-5414%
55+11%
Fig. 04

Worldwide distribution

62.6%

of the worldwide Rui Hachimura audience comes from United States.

Worldwide audience distribution share by country for Rui Hachimura
CountryShare
United States62.6%
Brazil6.5%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Rui Hachimura fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.03×
02California~400K2.02×
03Maryland~40K1.43×
04Louisiana~30K1.41×
05New York~100K1.33×
06Nevada~20K1.30×
07Georgia~60K1.24×
08Mississippi~20K1.23×
09New Jersey~50K1.21×
10Texas~100K1.18×
11Washington, District of Columbia~4K1.18×
12Virginia~50K1.17×
13Illinois~70K1.16×
14Ohio~60K1.16×
15Arizona~40K1.13×
16North Carolina~60K1.10×
17Washington~40K1.10×
18Oklahoma~20K1.09×
19Florida~100K1.08×
20Alabama~20K1.05×
21Connecticut~20K1.04×
22Arkansas~10K1.04×
23Indiana~30K1.03×
24Michigan~50K1.02×
25South Carolina~30K1.02×
26Tennessee~30K1.00×
27Oregon~20K1.00×
28Massachusetts~30K0.98×
29Delaware~4K0.98×
30Minnesota~20K0.94×
31Kentucky~20K0.92×
32Pennsylvania~50K0.90×
33Missouri~30K0.89×
34Rhode Island~4K0.88×
35Alaska~3K0.88×
36North Dakota~3K0.82×
37Kansas~10K0.81×
38Iowa~10K0.79×
39Nebraska~7K0.77×
40West Virginia~6K0.77×
41South Dakota~3K0.77×
42Colorado~20K0.76×
43Idaho~6K0.76×
44Wisconsin~20K0.75×
45New Mexico~7K0.72×
46Vermont~2K0.72×
47Maine~4K0.71×
48Utah~10K0.69×
49Montana~3K0.69×
50New Hampshire~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Rui Hachimura, United States
0.68×1.00×2.03×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rui Hachimura audience vs. the country average
#·InterestCategoryAffinity×
01Charlotte HornetsSports2.81×
02Houston RocketsSports2.70×
03Minnesota TimberwolvesSports2.70×
04Phoenix SunsSports2.68×
05LeBron JamesSports2.65×
06Los Angeles LakersSports2.62×
07Brooklyn NetsSports2.62×
08NBA FinalsSports2.37×
09Cleveland CavaliersSports2.33×
10Sneaker collectingFashion & Accessoires2.17×
11NBA playoffsSports2.13×
12Boston CelticsSports2.09×
13Golden State WarriorsSports1.99×
14College basketballSports1.86×
15Mobile gameGames1.83×
16ESPNMovies & TV1.76×
17Scooby-DooMovies & TV1.76×
18ReggaetonMusic & Radio1.74×
19NikeFashion & Accessoires1.73×
20Mixed martial artsSports1.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rui Hachimura audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rui Hachimura audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.25×
Career OrientationPOWER1.18×
Risk AppetiteTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rui Hachimura audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Quality AwarenessPREMIUM0.85×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Rui Hachimura over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/rui-hachimura-10127300” · Methodology