Safe House (2012 film) Audience in United States

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Safe House (2012 film) has an estimated audience of 361,727 people in United States. 45.5% are female, 54.5% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Maracaibo, Whataburger, Assassin's Creed II, Jarabacoa, Mortgage insurance.

The average Safe House (2012 film) fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Maracaibo, Whataburger, Assassin's Creed II, with strongest over-indexing on Maracaibo (25.6× the country average). Demographically, the Safe House (2012 film) audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Demographics of Safe House (2012 film) fans

Demographic split for Safe House (2012 film) audience in United States
MetricValue
Female45.5%
Male54.5%
Average age37.5
Estimated audience size361,727

Audience persona

The typical Safe House (2012 film) fan in United States is balanced, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Maracaibo.

Top regions in United States

Top regions ranked by reach for Safe House (2012 film) in United States
RegionReachAffinity
California37,3310.94×
Texas29,0990.94×
Florida22,2120.91×
New York17,1990.85×
Wisconsin13,7582.53×
Georgia12,6051.13×
Illinois12,3011.02×
Ohio10,6370.95×
Michigan10,4621.11×
Pennsylvania10,2200.84×
North Carolina9,8120.9×
Virginia8,5180.97×
New Jersey7,4690.81×
Tennessee7,1310.98×
Arizona7,0660.96×
Washington6,4710.89×
Maryland6,3801.03×
Missouri6,2681.07×
Massachusetts6,0020.84×
Indiana5,8050.88×
Colorado4,9140.86×
Alabama4,8920.97×
South Carolina4,8820.9×
Minnesota4,3570.84×
Nevada4,1411.18×
Louisiana4,0360.87×
Oregon3,8360.93×
Kentucky3,8330.85×
Rhode Island3,5963.12×
Oklahoma3,4910.87×
Connecticut3,2960.91×
New Mexico2,9091.6×
Kansas2,7330.96×
Mississippi2,7170.91×
Iowa2,6480.89×
Utah2,5590.79×
Arkansas2,4890.84×
Idaho1,7260.95×
Washington, District of Columbia1,7001.56×
Nebraska1,4150.78×
West Virginia1,3410.8×
New Hampshire1,2430.87×
Hawaii1,1770.76×
Maine1,0300.79×
Montana8950.89×
Delaware8090.81×
Wyoming6111.14×
South Dakota5970.71×
Alaska5840.76×
North Dakota5220.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Safe House (2012 film) audience
BrandAffinityCategory
Maracaibo25.6×Travel & Leisure
Whataburger2.92×Food & Beverages
Assassin's Creed II11.81×Games
Jarabacoa46.78×Travel & Leisure
Mortgage insurance5.9×Business & Career
Moroccan riad31.66×Politics & Society
Google Photos2.83×Technology & Electronics
Home staging5.77×Home & Garden
Elsword17.81×Games
Alaska1.58×Travel & Leisure
Hocus Pocus4.06×Movies & TV
Panama3.13×Travel & Leisure
The Professor (Gilligan's Island)11.43×
Personality4.86×Business & Career
Litter box1.57×Pets & Animals
Theocracy5.91×Music & Radio
Personalised Gifts3.21×Home & Garden
Steampunk3.42×Fashion & Accessoires
ARCO1.99×Cars & Mobility
Hog Hunting2.26×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Safe House (2012 film) audience
TraitClusterScore
ExtroversionTHRILL1.5
SpiritualityBALANCE1.41
LGBTQ+ IdentityOPEN1.37
Convenience OrientationPREMIUM1.36
Community OrientationOPEN1.35
Risk AppetiteTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Safe House (2012 film)
CountryShare
United States32.7%
United Kingdom8.9%
Germany7.4%

See Safe House (2012 film) audiences in other countries

More Thriller audiences in United States

Frequently asked questions

How many fans does Safe House (2012 film) have in United States?

Safe House (2012 film) has an estimated audience of 361,727 people in United States, concentrated in California and Texas.

What is the gender split and age of Safe House (2012 film) fans?

45.5% of Safe House (2012 film) fans are female, 54.5% are male, with an average age of 37.5 years.

Which brands do Safe House (2012 film) fans like most?

Safe House (2012 film) fans show strongest brand affinity for Maracaibo (25.6×), Whataburger (2.92×), and Assassin's Creed II (11.81×) over the country average.

Where do Safe House (2012 film) fans live in United States?

Safe House (2012 film) fans in United States are most concentrated in California (reach 37,331), Texas (reach 29,099), and Florida (reach 22,212). These three regions account for the largest share of the active audience.

What other brands do Safe House (2012 film) fans also like?

Beyond Safe House (2012 film) itself, the audience over-indexes on Whataburger (2.92×), Assassin's Creed II (11.81×), Jarabacoa (46.78×), and Mortgage insurance (5.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Safe House (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.