Rascasse Audience Intelligence

Safe House (2012 film) Audience in United States

A data profile of the people who buy, follow and care about Safe House (2012 film) in United States — modelled from more than twelve digital signal sources. Safe House (2012 film) has an estimated audience of 358,958 people in United States.

#45among Thriller in United States#3928among Movie / TV Show / Series in United States#8058in Movies & TV

The average Safe House (2012 film) fan in United States is 37.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Book of Eli, From Dusk till Dawn, The Man from U.N.C.L.E., with strongest over-indexing on The Book of Eli (185.16× the country average).

Demographically, the Safe House (2012 film) audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Safe House (2012 film) fan in United States is balanced, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for The Book of Eli.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Safe House (2012 film) profile in United States.

Audience size
359K
in United States
Gender
45.5%♀
54.5% male
Age
37.5
average years
Country rank
#44046
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Safe House (2012 film) viewers

45.5% are female, 54.5% are male, average age 37.5.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Safe House (2012 film) audience in United States
MetricValue
Female45.5%
Male54.5%
Average age37.5
Estimated audience size358,958
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Safe House (2012 film) audience in United States
Age bracketShare%
16-1937%
20-299%
30-3912%
40-4916%
50+26%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Safe House (2012 film) audience comes from United States.

Worldwide audience distribution share by country for Safe House (2012 film)
CountryShare
United States31.3%
United Kingdom9.0%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Safe House (2012 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Safe House (2012 film) fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~4K3.20×
02Wisconsin~10K2.46×
03New Mexico~3K1.56×
04Washington, District of Columbia~2K1.45×
05Wyoming<1K1.22×
06Nevada~4K1.20×
07Georgia~10K1.12×
08Missouri~6K1.10×
09Michigan~10K1.08×
10Maryland~6K1.01×
11Alabama~5K0.98×
12Illinois~10K0.97×
13Mississippi~3K0.97×
14Idaho~2K0.97×
15Kansas~3K0.96×
16Tennessee~7K0.95×
17Arizona~7K0.94×
18Louisiana~4K0.94×
19Connecticut~3K0.93×
20Delaware<1K0.93×
21Ohio~10K0.92×
22Virginia~8K0.90×
23California~40K0.89×
24Florida~20K0.89×
25South Carolina~5K0.89×
26Iowa~3K0.89×
27Arkansas~3K0.89×
28Montana<1K0.89×
29Texas~30K0.88×
30Indiana~6K0.88×
31Oregon~4K0.88×
32Oklahoma~4K0.88×
33South Dakota<1K0.88×
34North Carolina~9K0.87×
35West Virginia~1K0.87×
36Hawaii~1K0.87×
37New Hampshire~1K0.87×
38Alaska<1K0.87×
39Kentucky~4K0.86×
40Nebraska~2K0.85×
41Maine~1K0.85×
42Colorado~5K0.84×
43North Dakota<1K0.84×
44Minnesota~4K0.83×
45Pennsylvania~10K0.82×
46Washington~6K0.82×
47New York~20K0.81×
48Massachusetts~6K0.81×
49New Jersey~7K0.80×
50Utah~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Safe House (2012 film), United States
0.80×1.00×3.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Safe House (2012 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Safe House (2012 film) audience
#·InterestCategoryAffinity×
01The Book of EliMovies & TV185.16×
02The Man from U.N.C.L.E.Movies & TV139.81×
03From Dusk till DawnMovies & TV97.99×
04A Beautiful Mind (film)Movies & TV68.35×
05Burn After ReadingMovies & TV49.16×
06InceptionMovies & TV42.48×
07Zero Dark ThirtyMovies & TV39.15×
08White House DownMovies & TV39.09×
09Jake GyllenhaalMovies & TV32.97×
10Apocalypse NowMovies & TV32.29×
11The DepartedMovies & TV32.18×
12Miami ViceMovies & TV30.57×
13Liam NeesonMovies & TV27.79×
14Rambo (film series)Movies & TV27.06×
15The Wolf of Wall Street (2013 film)Movies & TV22.78×
16James McAvoyMovies & TV20.00×
17Obsessed (2009 film)Movies & TV17.25×
18Monica BellucciMovies & TV16.61×
19Vikings (TV series)Movies & TV15.28×
20Chicago Fire (TV series)Movies & TV14.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Safe House (2012 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Safe House (2012 film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.16×
PatriotismCONSERVATISM1.65×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Safe House (2012 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Pet OwnershipJOY0.65×
Healthy LifestyleBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Safe House (2012 film) have in United States?

Safe House (2012 film) has an estimated audience of 358,958 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Safe House (2012 film) viewers?

45.5% of Safe House (2012 film) fans are female, 54.5% are male, with an average age of 37.5 years.

03

Which brands do Safe House (2012 film) fans like most?

Safe House (2012 film) fans show strongest brand affinity for The Book of Eli (185.16×), From Dusk till Dawn (97.99×), and The Man from U.N.C.L.E. (139.81×) over the country average.

04

Where do Safe House (2012 film) fans live in United States?

Safe House (2012 film) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Safe House (2012 film) fans also like?

Beyond Safe House (2012 film) itself, the audience over-indexes on From Dusk till Dawn (97.99×), The Man from U.N.C.L.E. (139.81×), Jake Gyllenhaal (32.97×), and A Beautiful Mind (film) (68.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Safe House (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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