Saladworks Audience in United States

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Saladworks has an estimated audience of 555,637 people in United States. 72.7% are female, 27.3% are male, average age 36.6. Top regions: Pennsylvania, New Jersey, Virginia. Top brand affinities: Whataburger, Public speaking, Google Wallet, English literature, Gaelic football.

The average Saladworks fan in United States is 36.6 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, Virginia. Top brand affinities include Whataburger, Public speaking, Google Wallet, with strongest over-indexing on Whataburger (1.51× the country average). Demographically, the Saladworks audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Saladworks fans

Demographic split for Saladworks audience in United States
MetricValue
Female72.7%
Male27.3%
Average age36.6
Estimated audience size555,637

Audience persona

The typical Saladworks fan in United States is more female, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Saladworks in United States
RegionReachAffinity
Pennsylvania129,8646.94×
New Jersey119,1508.43×
Virginia31,7532.35×
Delaware24,15015.75×
Maryland15,2551.6×
New York9,1890.3×
Nevada8,9791.67×
Tennessee8,6500.78×
California8,5240.14×
Florida8,1310.22×
North Carolina8,0500.48×
Rhode Island7,7574.39×
Massachusetts7,4880.68×
Texas7,3750.15×
Indiana6,9960.69×
Georgia5,7430.34×
Connecticut5,0290.9×
Colorado3,2900.38×
Arkansas3,2510.71×
Washington, District of Columbia2,7351.64×
Illinois2,3270.13×
Minnesota2,0500.26×
Ohio1,6530.1×
Alabama1,2540.16×
Michigan1,1700.08×
South Carolina1,1540.14×
Kentucky8730.13×
Arizona5920.05×
West Virginia5920.23×
Washington4780.04×
Missouri4750.05×
Kansas4490.1×
Wisconsin3550.04×
Louisiana2770.04×
New Hampshire2760.13×
Oregon2290.04×
Nebraska2250.08×
Oklahoma1820.03×
Maine1780.09×
Mississippi1620.04×
Utah1620.03×
Iowa1620.04×
New Mexico1080.04×
Idaho980.04×
Vermont870.09×
Hawaii790.03×
South Dakota720.06×
Alaska670.06×
Montana630.04×
North Dakota560.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saladworks audience
BrandAffinityCategory
Whataburger1.51×Food & Beverages
Public speaking1.68×Politics & Society
Google Wallet2.59×Technology & Electronics
English literature1.95×Literature
Gaelic football1.69×Sports
life is good1.51×Music & Radio
Cacique2.04×Food & Beverages
Sacred Heart Catholic Church (Dubuque, Iowa)1.96×Politics & Society
Leprechaun1.54×Literature
Monaco Grand Prix1.67×Sports
E-box1.62×Health
Assetto Corsa1.54×Games
My Three Sons1.65×Movies & TV
WAOW2.12×Movies & TV
Cadbury World1.54×Travel & Leisure
Oil and gas law in the United States1.57×Politics & Society
Islamism1.55×Politics & Society
Ipoh1.51×Travel & Leisure
Erika Buenfil1.53×Movies & TV
Lacey Turner4.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saladworks audience
TraitClusterScore
Career OrientationPOWER1.44
IndulgenceJOY1.42
Convenience OrientationPREMIUM1.4
Price SensitivityPREMIUM1.37
Healthy LifestyleBALANCE1.35
Pet OwnershipJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Saladworks
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Saladworks audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Saladworks have in United States?

Saladworks has an estimated audience of 555,637 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Saladworks fans?

72.7% of Saladworks fans are female, 27.3% are male, with an average age of 36.6 years.

Which brands do Saladworks fans like most?

Saladworks fans show strongest brand affinity for Whataburger (1.51×), Public speaking (1.68×), and Google Wallet (2.59×) over the country average.

Where do Saladworks fans live in United States?

Saladworks fans in United States are most concentrated in Pennsylvania (reach 129,864), New Jersey (reach 119,150), and Virginia (reach 31,753). These three regions account for the largest share of the active audience.

What other brands do Saladworks fans also like?

Beyond Saladworks itself, the audience over-indexes on Public speaking (1.68×), Google Wallet (2.59×), English literature (1.95×), and Gaelic football (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saladworks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.